Outbound sales is tough. Everyone’s inbox is a warzone of generic pitches and empty buzzwords. If you want actual replies—not just opens—you need to stand out. Personalized video is one of the rare tactics that still cuts through the noise. If you’re in B2B sales, SDR, or just tired of sending emails nobody reads, this guide’s for you.
We’ll walk through exactly how to craft personalized video messages for outbound sales using Sendspark, step by step. No fluff, no “game-changing” nonsense. Just practical advice and honest takes on what’s worth your time.
Why bother with personalized video for outbound sales?
Let’s be blunt: Most cold emails don’t work. People are drowning in templated outreach. A short, real video gets noticed because:
- It feels human. People buy from people, not faceless companies.
- It’s quick to consume. 30 seconds on video beats a wall of text.
- It shows effort. Even if it’s recorded quickly, it looks like you tried.
But before you run off and start recording, know this: Video doesn’t fix bad targeting or a weak offer. If you’re just blasting the same message to everyone, save your time.
Step 1: Get your list and message dialed in
Don’t open Sendspark yet. Sort out your basics first.
a. Who are you reaching out to—and why?
- Ideal prospects: Who’s most likely to actually care? Focus on real fits, not just a big list.
- Find a hook: What’s one thing that’s about them? This could be a recent company announcement, a shared connection, or something on their LinkedIn.
b. Script the bones, not every word
You don’t need a full teleprompter script. Jot down:
- A quick intro (Name, company, reason for reaching out)
- Their “hook” (something specific to them)
- Your ask (short, clear, not pushy)
Pro tip: Practice saying it a couple times, but don’t aim for perfection. A little roughness feels more human.
Step 2: Set up your Sendspark account
Now you’re ready to actually use Sendspark.
a. Sign up and get familiar
- Go to Sendspark and create an account.
- Poke around. The interface is straightforward, but spend five minutes exploring so you’re not fumbling later.
b. Get your recording setup ready
You don’t need a studio. But do check:
- Lighting: Face a window if you can. Overhead lights make you look like a ghost.
- Camera: Your laptop webcam is fine. Clean the lens.
- Audio: AirPods or your phone mic are usually good enough. Avoid echoey rooms.
If you’re recording a lot, it’s worth investing in a $50 USB mic—but don’t let gear become an excuse.
Step 3: Record your personalized video
This is where most people freeze up. Here’s how to keep it simple and not sound like a robot.
a. Start a new video in Sendspark
- Click “New Video.”
- You can choose to record your face, your screen, or both (“cam + screen”).
- For outbound sales, just your face is usually best. If you want to show something specific (like their website or LinkedIn), use the “cam + screen” option.
b. Keep it short and real
- Aim for 30–60 seconds. Any longer and people won’t watch.
- Smile, but don’t overdo it. You’re not auditioning for a toothpaste ad.
- Look at the camera. Not your own face.
- Say their name. Seriously, don’t skip this. It’s what makes it personal.
Example flow:
“Hey Jane, saw your team at Acme Inc. just launched the new analytics dashboard—congrats! I’m Mike from WidgetCo. I help SaaS teams like yours keep onboarding simple. If you’re open, I’d love to show you a quick idea that might save your CS team some headaches. Either way, great launch!”
c. Don’t obsess over mistakes
If you mess up a word, keep going. Nobody expects TV quality. In fact, a small stumble makes you more believable.
Step 4: Customize your video landing page
One of Sendspark’s best features is the branded landing page your recipients see.
a. Personalize the page
- Add your logo (or your face) so the sender feels familiar.
- Edit the page headline—use their name or company if you can.
- Add a call-to-action (CTA): Book a call, reply to the email, whatever your next step is.
b. Use the right thumbnail
Sendspark lets you choose a thumbnail for your video. Pick a frame where you’re smiling or waving, or use the “hold up a whiteboard with their name” trick if you’re feeling ambitious. It’s cheesy, but it works.
Pro tip: Don’t overthink design. The message matters more than the color scheme.
Step 5: Send your video—without making it weird
a. Copy the video link or embed
- Sendspark lets you copy a GIF preview and video link right into your email.
- You can also embed it directly if your email tool supports it (Gmail, Outlook, HubSpot, etc.).
b. Write a short, honest email
Don’t just paste the video and say “thoughts?” Add a couple lines:
- Reference the video (“I recorded a quick video for you—it’s under a minute.”)
- Mention why you’re reaching out
- Make a simple ask (call, reply, feedback)
Example:
Subject: Quick video for you, Jane
Hi Jane,
I recorded a short video (below) about something I noticed on Acme’s site. If you have 60 seconds, I’d love your thoughts.
c. Send at a reasonable time
Obvious, but worth saying: Don’t send at midnight or Friday at 5pm unless you’re selling to night owls.
Step 6: Track views and follow up (without being annoying)
Sendspark lets you see if someone watched your video. Use this info, but don’t be creepy.
- If they watched but didn’t reply: Wait a day or two, then send a friendly nudge (“Just checking you got my video—happy to answer any questions!”)
- If they didn’t open: Try a new subject line or send a quick text (if you have their number).
- Don’t hound people. Two follow-ups max. Move on if there’s no interest.
What actually works—and what’s a waste of time
Worth it:
- Spending 1–2 minutes personalizing each video. Doing 50 generic “Hey there” videos is just as bad as a cold template.
- Mentioning something specific about them in the first 10 seconds.
- Keeping your tone casual and friendly.
Not worth it:
- Fancy editing or effects. You’re not making a Super Bowl ad.
- Long intros about yourself or your company.
- Nervous apologies (“Sorry for the video…”). Just get to the point.
Watch out for:
- Overpromising what video will do. It’ll boost replies, not close deals by itself.
- Burning out by recording too many. Start with a handful per day and see what lands.
Keep it simple and keep going
Personalized video in outbound sales isn’t magic, but it works when you do it right. Don’t let perfectionism stall you—your first videos will feel awkward, but you’ll improve fast. Stick to the basics: Real personalization, short videos, and a clear ask.
Try sending five this week. See what happens. Then tweak and repeat. That’s how you get results—no hype required.