So you’re in B2B sales and your emails keep getting ignored. You're not alone. The average prospect's inbox is a graveyard of forgettable outreach. If you’re looking for something that actually gets replies, personalized video emails are worth a real look. They’re not magic bullets, but when done right, they stand out.
This guide is for sales pros who want to use Onemob to send video emails that feel like they were meant for the person getting them—without spending all day on one video. We’ll walk through the exact steps, what works, what doesn’t, and how to avoid wasting time on fluff.
Why Bother With Personalized Video Emails?
Let’s cut to it: Video emails get more attention because they’re rare and a bit harder to ignore. People see your face, hear your voice, and instantly know you’re a human, not a spam bot. That said, “personalized video” can easily become a time suck or just another ignored gimmick if you don’t do it right. The key is being personal, not just using someone’s name, and keeping it short.
What Is Onemob, and Why Use It?
Onemob is a tool built for sales folks to record, send, and track video emails. It’s got a bunch of features, but the main reason people use Onemob instead of recording a selfie on their phone is that it streamlines the whole process:
- Record or upload videos right from your browser
- Quickly add branding, calls to action, and supporting content
- Send via email, LinkedIn, or generate a link
- Track who watched, clicked, or ignored you
You can DIY with other tools, but Onemob’s all-in-one approach does save time once you’re past the learning curve.
Step 1: Set Up Your Onemob Account
Before you can send anything, you need to get into Onemob. Here’s what to do:
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Sign up or log in.
Use your work email, since this is for business outreach. Onemob usually offers a free trial—take advantage and poke around. -
Set up your profile.
Upload a headshot and fill out your details. This isn’t just vanity—your profile shows up on your video landing pages. -
Connect your email.
Onemob lets you send directly from Gmail, Outlook, or Salesforce. Connect your main account so replies actually reach you.
Pro tip: Don’t get sucked into customizing every setting on day one. Get the basics working—fancy landing pages can wait.
Step 2: Plan Your Outreach
Before recording anything, get clear on who you’re reaching out to, and why they should care. A little prep saves a ton of wasted effort.
- Make a shortlist of prospects who’ll get personalized videos. Don’t try to send one to everyone. Prioritize high-value or hard-to-reach contacts.
- Decide your goal. Are you looking for a meeting? A quick reply? To revive a dead deal? The video should match the ask.
- Research, but don’t stalk. Jot down one or two personal details (recent company news, shared connection, something from LinkedIn). This keeps your video actually “personal.”
What to ignore: Over-researching. If you spend 30 minutes prepping for every video, you’ll burn out. Aim for enough context to show you’re not a robot.
Step 3: Record a Personal Video that Doesn’t Suck
Here’s where most people overthink it. You don’t need a lighting kit, a teleprompter, or a film degree. You just need to look like yourself and sound like you care.
How to Record in Onemob
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Hit “Create Video.”
You can record straight from your webcam or upload a pre-recorded clip. For true personalization, record a new one for each prospect—no cheating with generic videos. -
Keep it short.
Aim for 30–60 seconds. Anything longer, and you’re asking for a miracle. -
Script, but don’t read.
Jot down the points you want to hit, but don’t recite them verbatim. If you sound stiff, people tune out. -
Look at the camera.
Not the screen. You want eye contact, not “I’m reading my notes” eyes. -
Mention something specific.
Use their name (once), reference a recent event, or call out a shared interest. Just make it sound like you actually know who they are. -
Have a clear ask.
End with what you want them to do—book a call, reply, whatever. Don’t be shy.
Pro tip: Don’t obsess over takes. Imperfect videos are more believable. If you flub a word, keep rolling unless it’s a total trainwreck.
Step 4: Add Supporting Content (But Don’t Overdo It)
Onemob lets you add documents, links, and calls to action below your video. This is handy, but resist the urge to dump your whole pitch deck here.
- Include only what’s relevant. One-pager, case study, or a calendar link. That’s it.
- Make your CTA clear. “Book a meeting” or “See how we helped companies like yours”—not “Learn more about our full suite of solutions.”
- Don’t clutter. More links = more confusion. Keep it focused.
Step 5: Craft a Subject Line and Email Body That Gets Opened
Your video’s useless if no one opens the email. Good news: mentioning you’ve made a video for them still works—if it’s actually personal.
- Subject line ideas:
- “Quick video for [First Name]”
- “[First Name], made you a short video”
- “Personal message for you, [First Name]”
- Body tip:
Keep it brief. Mention you made a quick video, why you thought of them, and what you’re hoping for next. Embed the video thumbnail (Onemob does this), since a smiling face beats a wall of text.
Pro tip: Don’t use clickbait (“Urgent: Please watch!!”) or oversell (“This will change your business!!”). People see through it.
Step 6: Send, Track, and (Actually) Follow Up
Onemob tracks opens, watches, and clicks. Don’t get lost in the analytics, but do use them to time your follow-up.
- If they watched but didn’t reply:
Wait a day or two, then send a quick “Saw you checked out my video—any thoughts?” message. No guilt trips. - If they didn’t watch:
Try resending with a different subject line, or reach out on LinkedIn with the video link. - Don’t spam.
Two follow-ups, max. If they’re not interested, move on.
What to ignore: Vanity metrics. Just because someone watched your video three times doesn’t mean they want to talk. Focus on actual replies.
What Works (And What Doesn’t)
Works: - Keeping it short and specific - Actually saying something that matters to the recipient - Following up based on real engagement
Doesn’t work: - Mass-sending “personalized” videos that are clearly generic - Overloading your video page with five different assets - Sounding like a robot or reading off a script
Common Mistakes to Avoid
- Over-production.
You’re not shooting a Super Bowl ad. Good lighting, clear audio, and a steady camera are enough. - Trying to automate everything.
If you send a “personalized” video to 100 people, none of them will feel special. - Focusing on features, not problems.
Your video should talk about their world, not your product’s long list of features.
Final Thoughts: Keep It Simple, Stay Human
Personalized video emails can cut through the noise, but only if you keep things simple and genuine. Don’t wait to be perfect—just start recording, send a few, see what gets replies, and adjust from there. Most people never try this at all, so even an imperfect video will put you ahead.
You don’t need to be a video expert or a sales “ninja.” You just need to sound like a real person who actually cares. That’s rare enough to get noticed—no hype required.