If you want people to actually get what your product does—without sitting through another boring video or booking a sales call—you need a better demo. This guide is for anyone who wants to build interactive product demos that don’t suck, and doesn’t want to spend weeks learning a new tool. Landbot is a no-code chatbot builder that’s good for more than just customer support. Landbot lets you create interactive, choose-your-own-adventure-style demos that work right on your site, and you won’t need to touch code unless you really want to.
Here’s how to get a working, honest-to-goodness interactive product demo up and running with Landbot workflows. No unicorn dust, just what actually works.
Why use Landbot for product demos?
Before diving in, let’s be clear: Landbot isn’t the only way to build interactive demos. But it is one of the easiest ways to get something up quickly, especially if you’re not technical. You can drag and drop logic, use conditional flows, and even embed videos or images. If you’re after a slick, super-custom, completely on-brand interactive experience, you’ll hit some limits. But for most SaaS, B2B, or internal tools, it’s more than enough.
Works well for: - SaaS products that are hard to explain in a screenshot - Lead qualification ("Is this the right tool for me?") - Internal tools where you want to onboard users without hand-holding
Not so great for: - Highly visual demos (if your UI is the main showstopper, a video demo may still be better) - Super-complex flows with lots of custom animations
Step 1: Map Your Demo Experience (Don’t Open Landbot Yet)
Seriously, don’t start dragging blocks around until you know what you want people to do.
What actually matters: - What’s the core problem your product solves? - What are the “aha” moments you want users to hit? - What objections or questions do people have before they buy?
Grab a notepad or whiteboard and sketch: - The entry point (“Show me how it works” button?) - Major decision points (“Are you a manager or an individual contributor?”) - Key screens or feature reveals - The end: Signup, contact, or just “thanks for checking it out”
Pro tip:
Keep it simple on your first run. If you try to recreate your whole onboarding flow, you’ll get lost in the weeds. Focus on the shortest path from curious visitor to “I get it.”
Step 2: Sign Up and Start a New Landbot Workflow
Head over and create a free Landbot account if you don’t already have one. Once you’re in:
- Go to the dashboard and choose “Create a bot.”
- Pick “Website Chatbot” or “Landing Page” (either works; landing page is simpler for standalone demos).
- Select “Start from scratch.” Don’t get seduced by the templates yet—they’re generic and you’ll just end up deleting most of it.
What to ignore:
Landbot will push you toward using their “AI” or “GPT integration.” For product demos, this just muddies the waters. Stick to the drag-and-drop builder.
Step 3: Build the Demo Flow with Blocks
Now you get to play with the visual builder. Here’s the no-BS way to set up your flow:
a. Intro Message
Start with a friendly, clear message. Don’t make people guess what this is.
“Want to see how [product] solves [problem]? I’ll walk you through it—just answer a few quick questions.”
b. Add Choice Blocks for Personalization
Use “Buttons” or “Multiple Choice” blocks to guide people based on their needs. For example:
- “What do you want to achieve?”
- Option 1: Save time on reporting
- Option 2: Automate onboarding
- Option 3: Something else
Connect each option to a different branch. Don’t overthink it—two or three choices is plenty.
c. Show Off Features with Rich Content
Landbot lets you add images, GIFs, videos, and text. Use “Media” blocks to drop in short demo clips, screenshots, or even GIFs of your product in action.
- Keep videos under 30 seconds. Nobody’s watching a full walkthrough here.
- Add captions or quick explanations. Don’t just throw a video in and expect it to “convert.”
d. Handle Common Questions
You can use conditional logic (“If user selects X, show Y”) to handle objections or FAQs. For example:
- “How does this integrate with Slack?”
- “Is there a free trial?”
Don’t try to stuff in every single FAQ. Stick to the top three questions you always get.
e. Call to Action
Every branch should end with a clear next step. Some ideas:
- “Want to try it yourself? [Sign up link]”
- “Want a deeper demo? [Book a call]”
- “Have a question? [Email us]”
Pro tip:
Don’t force a form on every visitor. Sometimes, just giving info and letting people click away is more trustworthy.
Step 4: Test Like a Skeptical User
When you think you’re done, don’t just preview it yourself. Open the demo in an incognito window, or better yet—send it to a colleague who knows nothing about your product.
What to watch for: - Is any step confusing or wordy? - Do the media blocks actually load fast? - Are there dead ends, or places where someone can get stuck?
Don’t:
- Ask for an email before showing value. You haven’t earned it yet.
- Assume your visitors want to read a wall of text. Keep it snappy.
Step 5: Embed or Share Your Demo
When you’re happy with the flow, hit “Publish.” Landbot gives you a few options:
- Embed on your website: Drop the code on a product or landing page. Works as a chat widget or inline element.
- Share as a standalone link: Great for email campaigns or “Demo” buttons.
Heads up:
Landbot branding is visible on free plans. If that bugs you, you’ll need to pay. And don’t expect deep analytics—basic completion stats are there, but not much more unless you integrate with other tools.
Step 6: Iterate Based on Real Feedback
Nobody gets it perfect on the first try. Watch how people actually interact:
- Are they dropping off early? Maybe your intro is too long.
- Are they all choosing the same path? Maybe you don’t need so many options.
- Getting the same question over and over? Add a quick answer block.
Update your flow every couple of weeks. The best interactive demos are living things, not “set it and forget it.”
What to Skip (Unless You Love Wasting Time)
- Fancy integrations: Connecting Landbot to your CRM or sending data to Zapier is cool, but not needed for 90% of demos. Focus on clarity first.
- Over-customizing visual styles: Landbot’s theming is basic. Don’t burn hours fiddling with fonts—nobody cares.
- Trying to “wow” with AI: For demos, scripted, direct flows are way less confusing than AI-generated rambling.
Quick Tips for Better Landbot Demos
- Less is more. Three to five steps is plenty for most demos.
- Show, don’t tell. Use images or GIFs over long paragraphs.
- Be upfront. If you’re going to ask for info, say why.
- Test on mobile. Landbot demos can look squished on small screens.
Final thoughts
Building an interactive product demo with Landbot isn’t magic, but it’s faster and easier than most alternatives. Don’t let “feature FOMO” stop you from shipping something simple. Start small, see how people react, and tweak as you go. The best demo is the one people actually finish.