Need to build a better sales demo, but tired of endless slide decks and product videos nobody watches? This guide is for sales enablement pros and marketers who want to actually help their sales teams—without getting lost in buzzwords or wasting hours making "interactive experiences" nobody uses. Here’s how to create interactive product demos in Goconsensus that sales teams will actually use, prospects will actually finish, and you can actually measure.
Why Interactive Demos Matter (But Only If Done Right)
Let’s get real: most sales teams don’t need another shiny tool. They need something that helps them close deals. Interactive demos can do that—if they’re built to answer real questions, not just show off features.
What makes a good interactive demo?
- Short, focused, and relevant — Nobody wants a 20-minute “choose your own adventure” unless it’s actually fun (spoiler: it’s not).
- Self-service, but guided — Prospects want to explore, but they also want a nudge in the right direction.
- Trackable — If you can’t see what people are clicking, you’re flying blind.
Goconsensus is built to handle this, but it’s easy to overthink or overload your demo. Let’s walk through making something that works.
Step 1: Get Clear on What You’re Demoing (and Who Cares)
Before you log in and start dragging slides, figure out:
- Who’s your audience? Is this for buyers who’ve never heard of you, or technical folks who want proof you integrate with their tools?
- What’s the core message? What problem are you solving for them?
- What do you want them to do next? Book a call? Share with their boss? Know this before you build.
Pro tip: Ask your best sales rep what questions come up every single time on calls. Build your demo around those.
Step 2: Gather Your Demo Materials (Don’t Overdo It)
Interactive demos are only as good as the content inside. But don’t dump your entire marketing library in there. Here’s what you actually need:
- Screenshots or short video clips — Show real product screens, not mockups or cartoons.
- Clear, simple copy — A sentence or two per step. If you need a paragraph, it’s too much.
- Optional: Customer quotes or quick stats — But only if they’re punchy and relevant.
- CTAs — "Book a demo," "Talk to sales," etc.
Skip the long-winded product tours. You’re not making a training course.
Step 3: Set Up Your Demo Structure in Goconsensus
Once you’re in Goconsensus, resist the urge to use every feature. Focus on building a straightforward, guided path.
Here’s a simple structure that works:
- Welcome Screen
- Quick intro: "See how we solve X problem in 3 minutes."
- Pain Point Selector
- Let users pick what matters to them (e.g., "Save time," "Reduce errors," "Integrations").
- Solution Highlights
- For each pain point, show a short video clip or annotated screenshot.
- Keep it to 2-3 bullets. No one reads more.
- Optional: Use Case Deep Dive
- Only if your audience is technical or needs specifics.
- Call to Action
- Clear next step: "Talk to sales," "See pricing," etc.
How to do it in Goconsensus:
- Use the “Buyer Enablement” flow to set up paths based on pain points.
- Keep each step under 60 seconds—seriously.
- Use the analytics panel to preview what you’ll track (views, clicks, drop-offs).
What to skip: Don’t build a 10-branch logic tree unless you know your buyers want that complexity. Most don’t.
Step 4: Add Interactivity (But Only Where It Matters)
Goconsensus lets you add interactive elements, but more isn’t better. Here’s what actually helps:
- Simple branching: Let users choose their pain points or role. Don’t overcomplicate.
- Clickable hotspots: Highlight features only if they’re relevant to the pain point.
- Quick forms: Name and email for follow-up, but don’t make it mandatory upfront. Nobody likes a gated demo.
What to avoid:
- Long forms before the demo starts.
- Gimmicky animations or “gamification.” If it doesn’t help the buyer, skip it.
- “Choose your own adventure” paths with a dozen options. People bail if it gets confusing.
Step 5: Test Your Demo Like a Real Prospect
Don’t just preview it yourself—get a sales rep (or, even better, a skeptical friend) to run through the demo. Watch where they get lost or bored.
Checklist: - Does the demo answer the top 3 buyer questions? - Is every step less than a minute? - Is it clear what to do next? - Can you measure which sections people actually watch?
Pro tip: If you’re finding yourself explaining parts of your demo to someone, it’s too complicated.
Step 6: Launch and Collect Feedback (Iterate, Don’t Perfect)
Send the demo to a few prospects and your sales team. Watch the analytics in Goconsensus—look for:
- Where do people drop off?
- Which pain points get the most clicks?
- Are people sharing the demo internally?
Don’t expect perfection on the first try. Make small tweaks—shorten videos, simplify steps, change the CTA wording. Most great demos are built through lots of little improvements, not a single “big launch.”
Step 7: Enable Your Sales Team (and Actually Use the Data)
Your demo is only useful if your sales team uses it. Show them:
- How to share the demo link in outreach and follow-ups.
- How to see who’s engaged (and what they clicked).
- How to use the data for smarter follow-up (“I saw you spent time on integrations—want to dive deeper?”).
If your sales team isn’t using the demo, ask why. Usually, it’s either too long or doesn’t answer real buyer questions. Fix that.
Honest Takes: What Works, What Doesn’t, and What to Ignore
What works: - Short, role-based demos that get to the point - Clear CTAs and easy sharing - Tracking what buyers actually care about (not just what marketing thinks)
What doesn’t: - Overly complex branching or “personalization” nobody asked for - Heavy-handed lead forms that block the demo - Demos longer than 5 minutes—nobody finishes them
Ignore: - Fancy transitions and effects—they don’t move deals forward - Building for edge cases (“But what if they want to see our API docs AND the billing flow?”) - Internal debates about fonts, colors, or “on-brand” animations
Keep It Simple, Ship, and Iterate
The best interactive demos are the ones that get used—not the ones with the most features. Start with something simple, focused on real buyer questions. Ship it, gather feedback, and tweak as you go. Your sales team (and your prospects) will thank you.