Every marketer wants emails that actually get opened, clicked, and replied to—not just dumped in the Promotions tab. If you’re tired of emails that go nowhere, and you want a no-nonsense guide to using Hoppycopy to do it better, you’re in the right place. This is for anyone who wants to write emails people are happy to get, not just tolerate.
Let’s get into it.
Step 1: Know What You’re Trying to Do (and Who You’re Emailing)
Before you even log in to Hoppycopy, nail down two things:
- What’s the real goal? Be specific. “Sell more” isn’t enough. Is it to book a call? Get a reply? Push a flash sale? The more specific, the better.
- Who’s getting this? Not “our customers” or “our list.” Think: what do these people care about today? What do they hate about their inbox?
Pro tip: If you can’t answer those, no AI tool will save your campaign. Jot down a one-sentence answer for each before moving on.
Step 2: Set Up Your Hoppycopy Project
Now, log in to Hoppycopy. You’ll start by creating a new project. Here’s how to keep it simple:
- Click “New Project” and give it a name you’ll recognize later.
- Add a short description—what’s this campaign for? (Helps when you’re searching later.)
- Choose the email type: Newsletter, Cold Outreach, Sales Sequence, etc.
What matters: Keep projects organized by campaign, not by random ideas. Otherwise, you’ll end up with a graveyard of half-finished drafts.
Step 3: Feed Hoppycopy What It Needs (Don’t Skip This)
Hoppycopy isn’t magic. What you put in matters way more than what the AI spits out. Here’s what to do:
- Describe your audience in plain language. Don’t just say “small business owners.” Try, “boutique gym owners struggling to fill classes during summer.”
- Paste in your offer or the thing you want them to do. Be concrete. “20% off” or “book a demo,” not “increase brand awareness.”
- Mention any must-have details (deadlines, unique selling points, personality, etc.).
What to skip: Don’t overload it with jargon or a full company history. If it’s not relevant to this email, leave it out.
Step 4: Pick a Template (But Don’t Let It Write for You)
Templates save time, but they’re not gospel. In Hoppycopy, pick a template that matches your goal—welcome email, abandoned cart, re-engagement, whatever.
- Read the preview. Some templates are great for B2C, some for B2B. Don’t assume “one size fits all.”
- Customize, don’t copy-paste. Use the template structure, but plan to tweak everything.
Honest take: Most templates sound generic out of the box. If it wouldn’t sound natural coming from you, rewrite it.
Step 5: Generate and Edit Your Drafts
Time to let Hoppycopy do its thing. Hit “Generate” and you’ll get a few options. Here’s how to get real value from them:
- Don’t settle for the first draft. Pick the least bad one and make it better.
- Look for awkward phrasing. AI loves weird transitions and fake enthusiasm. Replace it.
- Cut the filler. If a sentence doesn’t move the reader closer to action, delete it.
- Add specific details. Reference real deadlines, real benefits, or proof. “Join 1,200 others” beats “Don’t miss out!”
What to ignore: If you see generic calls to action (“Act now!”), swap them for something honest and direct. Generic = deleted.
Step 6: Craft a Subject Line That Isn’t Spammy
Hoppycopy can suggest subject lines, but most AI subject lines are either boring or scream “promotion.” Here’s how to do better:
- Keep it short. Aim for 6-8 words.
- Use real language. Imagine how you’d text a friend about this offer.
- Avoid CAPS, excessive punctuation, and fake urgency. (“HURRY!!!” is a one-way ticket to spam.)
Reality check: Subject lines are a test-and-learn game. Don’t overthink it—just avoid the obvious mistakes.
Step 7: Run It Through the Spam and Deliverability Tools
Hoppycopy offers spam-checking and deliverability tools. Use them, but know they’re not perfect.
- Paste in your draft and check the score. Look for flagged words or formatting.
- Fix obvious problems (too many links, spammy words, giant images).
- Don’t obsess over a perfect score. Some “red flags” are overblown. If your copy is clear and human, you’re usually fine.
What to ignore: Don’t rewrite your whole email just to please a spam filter. Focus on sounding like a person, not a robot.
Step 8: Personalize—But Only If It’s Real
Personalization is powerful if it’s actually personal. Hoppycopy can insert merge tags (name, company, etc.), but don’t force it.
- Use the recipient’s name sparingly. Once in the subject or first line is plenty.
- Reference real details if you have them. (“Saw you launched a new product last month…”)
- Skip fake familiarity. People can spot it a mile away.
Pro tip: If you don’t have real personal info, just be direct and helpful. Fake personalization is worse than none.
Step 9: Polish for Mobile (and Sanity Check)
Most people read email on their phone. Here’s how to make sure your campaign doesn’t fall apart:
- Send a test to yourself. Open it on your phone and desktop.
- Check for weird formatting, broken links, or giant images.
- Read it out loud. If you stumble, rewrite. If it sounds stiff, loosen up.
Honest take: No tool catches everything. Always view your email in the real world before sending.
Step 10: Export, Schedule, and Track Results
Once you’re happy with your email, Hoppycopy lets you export to your ESP (like Mailchimp, Klaviyo, etc.) or download the HTML.
- Don’t send to your whole list at once. Start small—test with a segment.
- Watch your open and click rates. If they’re low, tweak subject lines or offers first.
- Iterate, don’t obsess. Perfect emails don’t exist—just better ones.
What To Ignore (or Take With a Grain of Salt)
- Hype about “AI-written emails that always convert.” Even the best tools can’t fix a bad offer or a weak list.
- Promises of “one-click campaigns.” Every campaign needs human eyes and a few tweaks.
- Over-personalization. It’s not fooling anyone if it’s not real.
Keep It Simple and Keep Going
High-converting emails aren’t about tricking people—they’re about being clear, direct, and a little bit human. Hoppycopy can speed things up, but it won’t fix unclear goals or a foggy offer. Start simple, test small, and keep iterating. The best results come from honest communication, not clever tools.
So: clarify your goal, write like you talk, and let Hoppycopy handle the busywork. Don’t overthink it. Hit send. Learn. Repeat. That’s how you get better.