Looking to get more replies from your outbound emails instead of just sending them into the void? If you’re using Goprospero (that’s this tool), this guide’s for you. We’ll skip the vague advice and get right into how to build prospecting sequences that people actually respond to—not just open and ignore.
Whether you’re a solo rep, a founder doing your own outreach, or running a small sales team, you’ll find practical steps here. No magic formulas—just tested tactics that work.
Step 1: Nail Down Your Target List
Don’t start writing emails until you know who you’re writing to. The biggest mistake? Sending the same sequence to everyone.
What works: - Segment your list. Group by industry, job title, company size, or pain point. - Quality > quantity. Ten well-researched prospects beat a hundred random ones. - Double-check data. Wrong names and job titles kill your credibility.
What doesn’t: - Buying huge lists and blasting everyone. - Hoping a generic pitch will resonate with “decision-makers.”
Pro tip: Spend more time on list-building than you think you should. It pays off.
Step 2: Map Out Your Sequence (and Keep It Short)
In Goprospero, a sequence is just a series of touchpoints—usually emails, sometimes calls or LinkedIn messages.
How many steps?
Most people overdo it. Three to five thoughtful emails is plenty. More than that, and you just become inbox noise.
Sample sequence: 1. Initial cold email 2. Short follow-up (2-3 days later) 3. Value-add or social proof email 4. Final “breakup” or permission-to-close-the-loop email
What works: - Spacing emails 2-4 days apart. - Each email should have a different angle—not just “bumping this up.”
What doesn’t: - Sending daily emails. - Following up forever.
Pro tip: Plan your sequence before you touch the Goprospero dashboard. Sketch it out on paper or a doc.
Step 3: Write Real Emails (Not Templates)
Yes, Goprospero gives you template options. But if your email sounds like a template, people will ignore it.
How to write emails people answer: - Use their name and company. (Personalization tokens in Goprospero help, but double-check them.) - Be direct about why you’re reaching out. No vague intros. - Show you did your homework. Mention something specific about them or their business. - Keep it short. Aim for 3-5 sentences. - End with a simple question. Not “Would you like to schedule a 30-minute call?” Try, “Is this even on your radar?”
What works: - Plain text over fancy HTML. - Honest, conversational tone. - Using one clear call to action per email.
What doesn’t: - Overly formal intros (“To whom it may concern…”) - Gimmicky subject lines (“Quick question…” when it’s not quick) - Walls of text.
Pro tip: Paste your draft into your phone’s notes app. If it looks like too much to read on mobile, it’s too long.
Step 4: Build Your Sequence in Goprospero
Now, get into Goprospero and set up your sequence.
Basic process: 1. Create a new sequence. Name it something clear (e.g., “Q2 SaaS CEOs”). 2. Add your steps. Drag in emails, calls, LinkedIn touches as needed. 3. Paste your custom messages. Use personalization fields, but don’t trust automation blindly—review every field. 4. Set delays between steps. Use 2-4 days, not hours. 5. Import your contact list. Double-check for missing or bad data. 6. Preview every email. Goprospero’s preview tool is good, but always send a test to yourself.
What works: - Customizing each step for your segment. - Testing with a small batch before launching to everyone.
What doesn’t: - Using the same sequence for wildly different personas. - Ignoring the preview step.
Pro tip: If you’re sending to a big list, stagger the sends. Goprospero can drip them out so you don’t trigger spam filters.
Step 5: Tweak Your Send Settings (Don’t Get Flagged as Spam)
Sending a ton of emails at once is a great way to get your domain blacklisted.
Settings to check: - Daily send limits: Start low (20-50/day), ramp up slowly. - Sending windows: Stick to local business hours for your prospects. - Reply handling: Make sure replies go to a real inbox, not a black hole.
What works: - Using a real person’s email (not “info@” or “sales@”). - Warming up your domain if it’s brand new.
What doesn’t: - Blasting 500 emails on day one. - Ignoring bounces and spam complaints.
Pro tip: Set up proper SPF, DKIM, and DMARC records. Goprospero can guide you, but if you skip this, your emails might never land.
Step 6: Test, Track, and Improve
You can’t improve what you don’t measure. Goprospero gives you open, click, and reply rates—use them.
How to actually improve: - A/B test subject lines. Don’t get fancy—just see what gets more replies. - Read the replies. If people say, “Not interested,” ask why. - Kill what doesn’t work. If a step gets zero replies after 50 sends, rewrite or cut it.
What works: - Iterating every week, not just once a quarter. - Looking for real conversations, not just opens.
What doesn’t: - Obsessing over open rates. Focus on replies and booked meetings. - Blindly copying sequences from blog posts (yep, even this one).
Pro tip: Sometimes, the best improvements come from sending fewer, more thoughtful emails—not more automation.
Step 7: Don’t Over-Optimize—Just Start
You’ll never get it perfect before you start. The best prospecting sequences come from shipping, learning, and tweaking.
- Launch with a small batch.
- Review results honestly.
- Adjust, then scale up.
Nobody likes getting spammed, and most “automation hacks” are just ways to annoy more people, faster. Focus on being human, relevant, and respectful. That’s how you get replies—and real meetings.
Final thought:
Keep it simple. Start with a clear list, a short sequence, and real messages. Iterate based on what actually works for your audience, not what some LinkedIn post promised. Goprospero is a solid tool, but it’s your thinking and your approach that’ll actually get the job done.