If you’re tired of sending B2B emails that disappear into the void, or you’re drowning in generic “best practices,” this guide’s for you. We’ll walk through building email sequences in GetSales that actually get replies—not just opens. No fluff, no buzzwords, just what works and what to skip.
1. Get Clear on Your Goals (Seriously, Do This First)
Before you even open GetSales, decide what you want out of your sequence. Most B2B folks skip this and end up with a Franken-sequence: too many emails, mixed messages, and lots of unsubscribes.
Figure out: - Who’s your target? (Job titles, company size, industry) - What single action do you want them to take? (Reply, book a demo, download something, etc.) - How will you measure success? (Replies, meetings booked, deals closed—pick one.)
Pro tip: If you can’t explain your sequence’s goal in one sentence, you’re not ready to build it.
2. Map Out Your Sequence Before You Write a Word
Don’t start writing email #1 and make up the rest as you go. That’s how you end up with a mess.
Do this instead: - Decide how many emails you’ll send. (3-5 is a good place to start; more than 7 is usually overkill.) - Set spacing: Give people breathing room. Every 2-4 days works for most B2B. - Plan the angle of each email. Example: - Email 1: Cold intro + pain point - Email 2: Social proof or case study - Email 3: Gentle nudge or new angle - Email 4: Direct ask (“Is this still relevant?”) - Email 5: Breakup (“Should I close your file?”)
Sketch this out in a doc or spreadsheet before you touch GetSales.
What to ignore: Fancy templates, “proven” 12-step sequences, or anything that promises instant results. The best sequences are short, clear, and relevant.
3. Write Emails People Want to Read (Not Delete)
Now, onto the actual emails. GetSales lets you build these step-by-step, but what you say matters more than the tool.
Keep it real: - Write like a person, not a bot. “Hi {{FirstName}}, I noticed you’re the VP at {{Company}}…” is fine, but don’t overdo the merge tags. - Short is better. Under 120 words is a solid rule. - Make every email about them, not you. (“We’re the leading provider of…” = delete.) - Be specific. Mention something about their company, recent news, or pain point. Avoid generic lines like “I’d love to connect.”
Example first email:
Subject: Quick question about {{Company}}
Hi {{FirstName}},
Saw that {{Company}} recently expanded your sales team. Curious—how are you handling onboarding right now? We’ve helped a few teams in {{Industry}} cut the ramp-up time in half.
Worth a chat, or not on your radar?
Thanks, [Your Name]
What works: Curiosity, relevance, and a clear ask.
What doesn’t: Long intros, jargon, or asking for 30 minutes right away.
4. Build Your Sequence in GetSales
Alright, now open up GetSales and create a new sequence. Here’s how to keep it simple:
a. Start a new sequence
- Name it something you’ll remember (not “Sequence 14”).
- Add a short description—future you will thank you.
b. Add your steps
- For each email, paste in your copy.
- Set delays between emails (usually 2-3 days).
- Use merge tags, but preview them. Broken tags (“Hi ,”) look awful.
c. Add conditional logic (optional)
GetSales lets you send different emails based on opens, clicks, or replies. Only use this if you have a clear reason (e.g., send a different follow-up if they clicked but didn’t reply).
Don’t overcomplicate it: Most sequences don’t need complex branching. If you’re new, stick to a single path.
5. Test—Don’t Just Hit Send and Hope
A lot of people skip testing. Don’t.
- Send every email to yourself first. Check for typos, broken links, and merge tags.
- Try a test send to a Gmail and Outlook account—sometimes formatting gets wonky.
- If your email reads like spam, it’ll hit the spam folder. Tone down the “buy now” language and don’t overuse links or images.
Pro tip: If you cringe reading your own email, prospects will too.
6. Upload and Segment Your List
Good sequences die on bad lists. Upload a clean, targeted list—don’t blast everyone you’ve ever met.
- Use filters in GetSales to segment by industry, role, or company size.
- Remove obvious bad fits and duplicates.
- If your list is old, verify emails first (plenty of tools for this).
What to ignore: Buying lists. In B2B, that’s just asking for low replies and spam complaints.
7. Launch, Then Watch the Data (Not Your Ego)
Once you hit go, watch what actually happens—not what you hope will happen.
- Track open rates, reply rates, and positive replies (not just any reply).
- If an email gets zero replies after 200+ sends, rewrite it.
- Don’t obsess over open rates—they’re unreliable. Focus on real replies and booked meetings.
What works: Iterating based on results, not feelings.
What doesn’t: Blaming the tool or the audience when your message isn’t landing.
8. Tweak, Trim, and Repeat
No one gets it perfect on the first try. The best sequences are the ones you adjust over time.
- Cut steps that don’t get replies.
- Rewrite emails that get ignored.
- Test different subject lines (but don’t get stuck in “A/B testing” forever).
Pro tip: If you’re spending more time tweaking fonts than copy, you’re missing the point.
9. Common Pitfalls to Avoid
- Too many emails. Five is plenty. If you go longer, expect unsubscribes.
- Too pushy, too soon. Don’t ask for a meeting in email #1 unless you have a rock-solid reason.
- All about you. Remember: their pain, not your product.
- Ignoring replies. Set up notifications or check GetSales daily. A slow reply kills momentum.
- Relying on AI to write everything. AI can help, but personalize the key points yourself.
Keep It Simple—Then Iterate
You don’t need a 10-step sequence or a fancy template. One clear goal, short messages, and a clean list will do more than any “secret hack.” Build it, send it, then improve it. That’s how you create email sequences in GetSales that actually move the needle. Go fix your first sequence, and you’ll be ahead of 90% of B2B sales teams.