So you want a dashboard that actually shows how your campaigns are doing—not just a bunch of random charts. Maybe you’re tired of switching between Google Tag Manager, Google Analytics, and spreadsheets. Or maybe your boss wants “one place to see everything.” Either way, this guide is for you.
We’ll break down how to create custom GTM dashboards in Revenoid that actually work for tracking campaign performance. No vague promises, no “unlock the power of your data” nonsense—just a practical walkthrough, some honest caveats, and tips to avoid the usual dashboard disasters.
Why Custom GTM Dashboards Matter (and Where They Go Wrong)
Let’s be real: Most dashboards end up as digital graveyards. Either they’re overloaded with junk, or they never get updated. Good dashboards answer one question: Are my campaigns working? If yours doesn’t, it’s not helping.
Custom GTM dashboards in Revenoid can work well if: - You know what questions you want answered (not just “track everything”). - You connect the right data sources (GTM, GA4, ad platforms, etc.). - You keep it simple and focused on the few metrics that actually move your business.
Things that don’t work: - Throwing 15 widgets on a page and hoping it makes sense later. - Tracking every possible event, click, and scroll—then ignoring the results. - Building it once, then never touching it again.
If you’re still in, let’s get started.
Step 1: Nail Down What You Really Need to Track
Before you even log in to Revenoid, decide what your dashboard should actually show you. Otherwise, you’ll fall into the “track everything” trap and end up with a mess.
Ask yourself (and your team) things like: - What’s the single most important goal for this campaign? (Sales, signups, leads, etc.) - Which actions on the site matter most? (Form submissions, downloads, clicks, purchases) - Are there secondary metrics worth watching? (Bounce rates, time on site, ad spend)
Pro tip: If you can’t act on a metric, don’t track it.
Write this stuff down. You’ll use it to make sure your dashboard stays useful.
Step 2: Make Sure GTM and Data Sources Are Ready
Revenoid doesn’t magically create data—it just organizes what’s there. So, double-check that your Google Tag Manager (GTM) setup is tracking what you need.
Checklist: - GTM is installed on your site and firing correctly. - Tags are set up for all your key events (conversions, clicks, etc.). - GTM events are mapped to your analytics platforms (GA4, Facebook Pixel, etc.). - You have access to any ad platforms you want to pull data from (Google Ads, Meta, etc.).
If something’s missing, fix it now. There’s nothing more frustrating than building a dashboard and realizing half the data is blank.
Step 3: Connect Revenoid to Your Data
Now you’re ready to get into Revenoid. The platform does a decent job walking you through connections, but here’s what actually matters.
To connect GTM and other sources: 1. Log into Revenoid and go to “Integrations.” 2. Connect your Google Tag Manager account. You’ll probably need admin access. Revenoid will ask you to authenticate—just follow the steps. 3. Add any other accounts you’ll want data from: Google Analytics, Google Ads, Facebook Ads, etc. 4. Choose which containers and properties you want to pull data from. Don’t go wild—only select what you need for this dashboard.
Heads up: If you have a messy GTM setup (old containers, unused tags), Revenoid can get confused. Clean things up first if you can.
Step 4: Build Your Custom Dashboard
Here’s where most people mess up: They add too much, too fast. Start with the basics, then layer on extras if you actually need them.
In Revenoid: 1. Go to “Dashboards” and click “Create Dashboard.” 2. Name your dashboard something obvious (“Spring Promo Campaign,” not “Test123”). 3. Add widgets for your core metrics. - Pick a KPI widget for your main goal (e.g., conversions, purchases). - Use line or bar charts for trends (daily conversions, cost per result). - Pie charts for breakdowns (device, source, location) if they’re useful—don’t go overboard.
Widget setup tips: - Source: Pick the right data stream (GTM, GA4, etc.). - Filter: Use filters to narrow down to just the campaign, channel, or event you care about. - Time frame: Default to “last 7 days” or “this month”—don’t show all-time data unless you have a reason.
Pro tip: Build for clarity, not for “wow factor.” If someone glances at the dashboard, can they answer, “Is this working?”
Step 5: Customize and Clean Up
Don’t just dump the default widgets and call it a day. Spend 10 minutes making this dashboard actually usable.
What to do: - Reorder widgets so the most important stuff is at the top. - Rename widgets with plain-English labels (“Signups This Week,” not “event_1234_count”). - Hide or delete anything you don’t need. More charts = more confusion. - Add descriptions or notes for anything that isn’t self-explanatory.
What to skip: - Don’t add “vanity metrics” just because they look impressive (e.g., page views if you only care about sales). - Don’t get clever with custom color schemes unless it actually helps. Default colors are fine.
Step 6: Share, Automate, and Set Reminders
Your dashboard is only as useful as its routine. Here’s how to make sure people actually use it.
- Share the dashboard link with your team or stakeholders. Revenoid has sharing options—use them.
- Set up automated reports or alerts for key changes (like a sudden drop in conversions). This keeps you from having to stare at the dashboard all day.
- Add a recurring calendar reminder to review the dashboard—weekly works for most campaigns.
Pro tip: If no one is looking at the dashboard after a month, it’s probably too complicated or isn’t answering the right questions. Simplify it.
What Works Well (And What Doesn’t) in Revenoid Dashboards
What’s good: - Pulls data from multiple sources so you can see GTM, GA4, and ad results in one place. - Custom widgets and filters keep things focused. - Sharing and automation are straightforward.
What’s not so great: - If your GTM setup is a mess, Revenoid will just show you messy data. - There’s always a lag with third-party integrations—don’t expect second-by-second updates. - Some advanced filtering or breakdowns can be clunky, especially if you want to get really granular.
What to ignore: - Don’t bother with every possible widget type or template. Stick with what answers your core campaign questions. - Skip the temptation to “automate insights”—no dashboard will tell you what to do next. You still have to use your brain.
Keeping Your Dashboard Useful: Iterate, Don’t Overthink
Dashboards aren’t set-and-forget. Check in every few weeks: - Are you still tracking what matters? - Is there something you never look at? Cut it. - Has the campaign changed? Update your metrics.
It’s easy to get dashboard fatigue. Keep it simple, check it regularly, and make tweaks as you go. The best dashboards are the ones people actually use—so build for clarity, not for show.
That’s it. You’re ready to track what matters and ignore the rest.