How to create custom engagement groups in Lempod for targeted campaigns

Looking to boost the reach of your LinkedIn posts without coming off as spammy? Custom engagement groups in Lempod can help, but only if you set them up right. This guide is for marketers, founders, and anyone tired of generic engagement pods full of randoms who never actually help. We’ll walk through how to make a group that actually moves the needle for your campaigns—and skip the hacks that waste your time.

Why bother with custom engagement groups?

Let’s be honest: most public LinkedIn pods are a mess. You end up in a swamp of unrelated content, fake engagement, and people who couldn’t care less about your posts. Custom groups are different. You pick exactly who’s in, what gets shared, and when. That means:

  • More relevant engagement (people who actually care about your topic)
  • Less risk of LinkedIn seeing your activity as spammy or robotic
  • No more “liking” posts about industries you don’t understand

If you want to run a targeted campaign—say, for a product launch, an event, or just to build authority in your niche—custom groups are the way to go.

Step 1: Get your basics in place

Before you build anything, make sure you:

  • Have a Lempod account and have connected your LinkedIn profile
  • Know the rules—LinkedIn’s not a fan of obvious engagement pods, so don’t go nuts
  • Have a clear goal for your campaign (lead gen, awareness, whatever)

If you’re new to Lempod, spend 10 minutes poking around the interface. It’s not complicated, but a little prep saves headaches later.

Pro tip: Lempod’s not magic. If your content is dull or overly self-promotional, no group will save it.

Step 2: Clarify your campaign and audience

Don’t just create a pod and toss in anyone with a LinkedIn account. Get specific:

  • What’s the topic or focus of your campaign?
  • Who’s your ideal audience?
  • Who do you trust to engage authentically with your posts?

Write this down somewhere. You’ll use it to invite the right people (and ignore the wrong ones).

What to skip: Don’t invite people who won’t actually engage or who post off-topic. You want a tight, relevant circle.

Step 3: Create your custom group in Lempod

Here’s how to set up your own pod:

  1. Go to the “My Pods” section.
    Click “Create Pod.” Ignore the public pods—they’re usually junk.

  2. Pick “Private Pod.”
    This keeps things invite-only and under your control.

  3. Name your pod.
    Use something clear, like “B2B SaaS Launch Team” or “Fintech Thought Leaders.” Skip anything vague—people want to know what they’re joining.

  4. Set clear rules in the description.
    Be upfront: What kind of posts are allowed? How often should people engage? What’s off-limits?

  5. Decide on post approval (optional).
    If you want to keep things tight, require admin approval for new posts.

  6. Create the pod.
    Lempod will generate an invite link you can share.

What works: Private, invite-only pods with clear expectations.
What doesn’t: Open pods or “anything goes” groups. They get messy fast.

Step 4: Invite the right people

This is where most pods go wrong. Don’t spam your whole LinkedIn. Instead:

  • Start with people you know will participate—colleagues, friends, partners who care about your topic.
  • Reach out personally, not just with a generic link blast.
    Example: “Hey, I’m starting a small LinkedIn group for [topic], want in?”
  • Set the expectation that it’s about real engagement, not fake comments.

Avoid: Strangers, random connections, or anyone who just wants vanity metrics. Quality > quantity every time.

Pro tip: Limit your group to 10–30 active members. Any bigger and people zone out.

Step 5: Set ground rules and expectations

A pod only works if people actually use it. Set some basic guidelines:

  • How often should members engage? (e.g., “Like and comment on each new post within 24 hours”)
  • What kinds of posts are allowed? (No spammy sales pitches, please)
  • How do you handle freeloaders? (If someone never participates, they’re out)
  • Should people notify the group before posting? (Optional, but helps boost early engagement)

Write these up and pin them somewhere—email, Slack, or in the pod description.

What to ignore: Overly complicated rules or point systems. Keep it simple.

Step 6: Run your campaign

Now you’re ready to go:

  1. Share your post in the pod.
    Paste the LinkedIn link into Lempod. Members will get notified to engage.

  2. Make it easy for people to help you.
    Give context or a suggested comment if it makes sense, but don’t script everything. Authenticity beats copy-paste.

  3. Monitor engagement.
    If people aren’t participating, check in. Sometimes a quick reminder is all it takes.

  4. Repeat with new posts as needed.
    Don’t overdo it—one or two posts a week per member is plenty.

What works: Consistent, natural engagement that doesn’t feel forced.
What doesn’t: Flooding the pod with too many posts or begging for likes.

Step 7: Track results and iterate

Pods aren’t set-and-forget. Keep an eye on:

  • Are your posts getting more (and better) engagement?
  • Are you seeing more profile views, comments, or DMs from the right people?
  • Is the group staying active, or does it need pruning?

If things get stale, don’t be afraid to:

  • Remove inactive members
  • Invite a few new, relevant people
  • Adjust the rules if something’s not working

Pro tip: Ask for feedback every month or so. What’s working, what’s annoying? Tweak as needed.

What to watch out for (and what to ignore)

  • Don’t get greedy. Flooding LinkedIn with pod-engaged posts can get you flagged. Keep it natural.
  • Ignore the “growth hack” hype. Engagement pods won’t replace real relationships or good content.
  • Don’t automate everything. Lempod does some of the heavy lifting, but human touch matters. If every comment sounds robotic, people (and LinkedIn) notice.
  • Stay relevant. Only share posts the group actually cares about. Off-topic posts kill participation.
  • Measure what matters. Vanity metrics are easy to chase, but focus on real results—conversations, leads, meaningful connections.

Summary: Keep it simple, keep it real

Custom engagement groups in Lempod are a tool, not a silver bullet. The best pods are small, focused, and full of people who genuinely want to help each other—not chase empty likes. Start tight, keep your rules simple, and don’t be afraid to adjust as you go. Most importantly: focus on creating posts people actually want to engage with. The pod is just there to give you a little head start—not do your job for you.