If you're in sales or marketing, you already know: not all buyers are created equal. Calling everyone with the same script is a fast way to waste time—and annoy people. If you want actual results, you have to tailor your approach to the person on the other end of the line. This guide is for anyone tired of bland outreach. We'll walk through how to set up custom call campaigns for different buyer personas using Evecalls. Whether you're new to Evecalls or just want to up your game, you'll find practical steps here—no fluff.
Step 1: Nail Down Your Buyer Personas (Don’t Skip This)
Before you start clicking around in Evecalls, get clear on who you’re calling. Seriously, don’t just reuse the generic “decision maker” persona. Take an hour and jot down:
- Job role (Are you talking to a manager, an exec, a hands-on user?)
- Industry specifics (Healthcare, SaaS, logistics—each has quirks)
- Pain points (Why would they even care to talk to you?)
- Goals (Saving time? Making money? Looking good to their boss?)
Pro tip: Skip the 50-slide persona decks. Just write 2-3 sentences that describe a real person you want to reach. If you can’t picture them, you’re not specific enough.
Step 2: Segment Your Contact Lists
You can’t personalize if you’re calling a random pile of leads. In Evecalls, lists are the foundation. Here’s how to make yours work:
- Upload contacts by persona: Use tags or separate lists for each persona (e.g., “Small Business Owners,” “IT Managers”).
- Include relevant info: Make sure your spreadsheet or CRM export has fields like industry, company size, or pain points. Blank fields = missed opportunities.
- Keep it clean: Remove duplicates and old leads. Evecalls will call everyone you give it, so double-check.
What’s Worth Your Time
- Tagging contacts by persona is worth the extra step. It pays off when you want to tweak campaigns later.
- Don’t waste time over-segmenting. Three to five personas is usually enough. If you have 15, you’re making your life harder than it needs to be.
Step 3: Build Persona-Specific Scripts
This is where most campaigns fall flat. If your opening line sounds like, “Hi, my name is Bob with Acme Corp and I’d like to talk to you about our solutions,” stop. Nobody cares. In Evecalls, you can create custom scripts for each persona—do it.
How To Create a Script That Doesn’t Suck
- Start with what matters to them: Lead with a problem they actually have.
- Keep it short: You’ve got about 30 seconds to earn another minute.
- Personalize: Use their name, company, or industry. Evecalls can pull this info if it’s in your contacts.
- Have a clear ask: Don’t talk in circles. What do you want them to do next?
- Give them an out: “Is this something you’re open to discussing?” works better than hard closing.
Example: Script for IT Managers
“Hi [Name], I saw [Company] uses [Relevant Tech]. Many IT leads I talk to say keeping systems running smoothly eats up their whole week. Are you open to a quick chat about ways to automate some of that grunt work?”
Example: Script for Small Business Owners
“Hi [Name], quick question—are you the person who handles [service you offer]? I work with other small business owners in [Industry] who tell me [pain point]. If it’s relevant, happy to share a quick tip.”
What to Ignore: Overly formal language, buzzwords, or scripts that sound like a robot wrote them. If you wouldn’t say it to a friend, don’t say it to a prospect.
Step 4: Set Up Custom Campaigns in Evecalls
Now for the nuts and bolts. Evecalls makes it pretty easy, but you’ve got to get the details right.
Creating a Campaign
- Log in to Evecalls and hit “Create Campaign.”
- Name your campaign clearly (e.g., “IT Managers – June 2024”).
- Choose your contact list for the right persona.
- Select or import your custom script for this persona.
- Set your call schedule: Consider time zones and typical work hours. Don’t call at 8am or 6pm unless you want to be ignored.
- Configure call settings: This is where you can set things like retry attempts, voicemail drops, or call routing. Don’t overcomplicate it—start simple.
- Test: Always test with a couple of internal numbers. Make sure the personalization pulls through and nothing sounds weird.
Pro Tips
- Use Evecalls’ preview mode to listen to your script as it’ll sound to prospects.
- If you’re using AI-powered calls or voicebots, triple-check how the script sounds. Awkward phrasing stands out even more with synthetic voices.
- Don’t be afraid to tweak and re-run. The first version is rarely the best.
Step 5: Track Results by Persona
Data is your friend, but only if you actually use it. Evecalls provides basic analytics—review them by persona, not just overall.
- Look at connect rates, call durations, responses, and conversions for each campaign.
- If one persona is ignoring you, rewrite the script or adjust the timing.
- Don’t chase vanity metrics. If calls are long but nobody books a meeting, something’s off.
What Works
- Running small tests before scaling up. Tweak scripts and lists based on what you see.
- Regularly pruning your lists. Remove bad numbers and dead leads.
What Doesn’t
- Blindly trusting the default reports. Dig deeper—sometimes a “success” metric is just a long-winded no.
- Ignoring qualitative feedback. If prospects hang up fast, your opener probably stinks.
Step 6: Iterate—Don’t Overthink It
Nobody gets it perfect on the first try. The best campaigns evolve based on real-world feedback.
- Schedule time every month to review what’s working and what’s not.
- Update scripts with actual language your buyers use.
- Combine call data with email or LinkedIn outreach for a fuller picture.
Skip: Overcomplicated automations or cross-channel workflows unless you’re already nailing the basics. Most teams get more from better scripts and list hygiene than from fancy integrations.
Wrapping Up: Keep It Simple, Get Better as You Go
You don’t need to reinvent the wheel or buy into the latest hype. The real win is creating campaigns that sound like a human, target the right people, and get better with each iteration. Start small, learn fast, and tweak as you go. That’s how you’ll actually connect with your buyer personas—no B.S. required.