If you’re working in B2B and tired of seeing your company’s messaging get mangled by inconsistent slideshows, you’re not alone. Maybe sales keeps swapping colors, or marketing’s logo usage is all over the place. You want presentations that look professional and always sound like “you”—no matter who’s building them.
This guide is for B2B teams who want to build branded presentations in Prezi that don’t just look sharp, but actually keep your message and brand consistent. Whether you’re in marketing, sales enablement, or just the person who gets asked to “fix the deck,” this will walk you through what works, what doesn’t, and how to avoid common brand-killing mistakes.
Step 1: Get Your Brand Assets in Order
Before you even open Prezi, know what “branded” means for your company. Most people skip this and end up with guesswork.
You need: - High-res logo files (PNG & SVG are best) - Brand color hex codes (not just “blue”) - Approved fonts (TTF/OTF files or Google Fonts links) - Your main value proposition or tagline - A style guide, if you have one (even if it’s just a Google Doc)
Pro tip:
If you don’t have a style guide, write down three rules for logo use, color, and font. It’s better than nothing and helps stop “design by committee” later.
Step 2: Set Up a Branded Prezi Template
Templates are the only way to scale presentation consistency. If everyone’s starting from scratch, you’re sunk.
How to do it:
- Log in and create a new presentation.
- Choose a blank canvas or the simplest template—flashy ones tend to date fast and distract from your message.
- Set your background color to your main brand color or a neutral that works with your palette.
- Upload your logo, but keep it subtle. Top right or bottom left is safe; giant logos scream “try-hard.”
- Set default fonts for headers and body text. If Prezi doesn’t have your font, pick the closest match (and note the difference in your template instructions).
- Add a simple slide with your value prop or company tagline. This goes near the start or at the end.
What to ignore:
Don’t get sucked into Prezi’s “Zoom Reveal” features just because they look cool. Use movement to guide attention—not as a party trick. If it distracts from your point, cut it.
Step 3: Lock Down the Essentials
Prezi doesn’t let you “lock” template elements like PowerPoint’s master slides, but you can still guide users.
Set up: - Reusable sections: Create “starter” slides for About Us, Solutions, Case Studies, and Contact. Keep layout and brand elements consistent. - Instructions: Add a hidden explanatory note (use Prezi’s presenter notes) on the template—“Don’t move or resize the logo. Stick to these colors. Use these fonts.” - Quick color swatches: Add shapes or objects with your brand colors. Team members can use the eyedropper tool for exact matches.
Reality check:
If you share the template, someone will break something. That’s fine—just make the right way easier than the wrong way.
Step 4: Build a Library of Reusable Content
Don’t reinvent the wheel for every presentation. Instead, create a folder (even just a shared drive) with core slides or Prezi elements:
- Customer testimonials
- Product screenshots (with device frames, if needed)
- Diagrams or process visuals
- Approved boilerplate text (for About, Mission, etc.)
Use Prezi’s “Reuse Content” feature to drag these into new presentations. This is how you actually enforce consistency, not by nagging everyone on Slack.
Pro tip:
Do a quarterly check. Outdated screenshots or messaging creep in fast. Replace old assets and kill off the stuff no one uses.
Step 5: Keep Messaging Tight and On-Brand
A branded template doesn’t matter if the messaging is all over the place. Here’s how to keep it together:
- Lead with your core value prop. If a slide doesn’t support it, cut it.
- Use short, clear headlines—skip the buzzwords.
- Stick to 2-3 brand colors max per slide.
- Use real data, not vague claims (“Trusted by 1,200 customers” beats “Industry-leading!”).
- End with a clear call-to-action—what do you want them to do next?
What to skip:
Don’t fill slides with walls of text or every feature your product has. Less is more. It’s better to have five sharp, memorable slides than 20 that blend together.
Step 6: Share, Train, and Get Feedback
A template only helps if people use it and know how to use it. Don’t just email a link and hope for the best.
Tips: - Film a 5-minute screen share walking through the template. Show how to swap content in and out, not just “here it is.” - Share the template where people actually look—Slack, Teams, or your intranet—not buried in an email chain. - Ask a few team members to test it. Watch (literally, screen share) where they get stuck, then tweak the template or write quick tips. - Set a quarterly reminder to update the template if your branding or messaging changes.
Honest take:
Training isn’t glamorous, but 10 minutes now saves hours of fixing “Frankendecks” later. Don’t skip it.
Step 7: Review Real-World Presentations
Once people start using your Prezi template, check the first few decks they create. Don’t just look for “did they use the right blue.” Ask:
- Are the main points clear right away?
- Does the flow make sense, or is it a jumble?
- Is anything off-brand, or does it feel like “us” all the way through?
Give specific feedback, but don’t nitpick. The goal is useful consistency, not design perfection.
What Works, What Doesn’t, and What to Ignore
What works: - Clear, simple templates that don’t overcomplicate things - A short “how-to” video for the team - A folder of reusable assets
What doesn’t: - Relying on “brand police” to fix decks after the fact - Templates loaded with animations and transitions - Ignoring feedback from real users
Ignore: - Fancy Prezi effects that don’t add value - Old logo versions or colors “just for variety” - The urge to say everything—stick to what matters
Keep It Simple and Iterate
You don’t need a 50-page guide or an agency to get branded Prezi presentations right. Start with a good template, a handful of core assets, and clear, simple rules. Don’t overthink it—get feedback, make small tweaks, and keep it up to date as your brand or messaging evolves.
Remember: Consistency beats flash every time. And if you ever find yourself arguing about logo size again, it may be time for a coffee break.