If you do any kind of sales, recruiting, or growth work, you know how easy it is to drown in random spreadsheets and half-baked contact lists. You might have even tried tools that promise “AI-powered” prospecting, only to find you’re spending more time babysitting the software than actually reaching out to humans.
This guide is for folks who want to use Kaspr to build targeted lead lists that actually work—without falling for shiny features or wasting time on busywork. Whether you’re new to Kaspr or just want to get more out of your subscription, I’ll walk you through what actually matters.
Why Custom Lead Lists Matter (and What to Ignore)
Before you jump in, let’s get one thing straight: The point of a lead list is to help you reach the right people, not to collect the biggest pile of contacts. More isn’t better—better is better.
What works: - Focused, niche lists based on real criteria (job title, company size, industry, etc.) - Regularly pruning and updating lists. Stale contacts = wasted effort. - Using lists to guide personalized outreach, not blast-and-pray campaigns.
What doesn’t: - Downloading every contact under the sun “just in case.” - Relying 100% on automation for filtering and qualifying. - Ignoring data hygiene. Outdated info kills response rates.
If you keep these in mind, Kaspr can actually make your life easier. Now, let’s get into the nuts and bolts.
Step 1: Clarify Your Target (Don’t Skip This)
Before you even log in, nail down who you want to reach. This isn’t some fluffy “ideal customer profile” exercise—just answer these questions:
- What companies do you care about? (Industry, size, location, tech stack, etc.)
- Which roles matter? (Job titles, seniority, departments.)
- Are there any deal-breakers? (Exclude agencies? Only target US-based? Avoid certain industries?)
Pro tip: If you skip this, you’ll waste a ton of time later. Jot your answers down somewhere visible.
Step 2: Build Your Lead List in Kaspr
Kaspr is built for speed, but it’s easy to get lost in the UI if you’re not careful. Here’s a no-nonsense way to build a useful list:
2.1 Log in and Access the Search
- Open Kaspr and head to the “Search” area.
- You can start from scratch or import a CSV of companies or people (handy if you already have a shortlist).
2.2 Apply Filters That Actually Matter
Don’t just tick every box. Use only the filters that line up with your earlier target list:
- Company: Filter by name, type, size, industry, or location.
- Contact: Filter by job title, department, seniority, or region.
- Other: Use keywords or technologies if you’re in a niche market.
Ignore: Fancy filters like “years at company” unless it’s crucial. More filters = fewer results, not always better.
2.3 Review the Results
- Don’t just trust the numbers. Click into a few profiles to spot-check for accuracy.
- If data feels off (wrong job titles, outdated info), try tweaking your filters.
- Warning: No database is perfect. Expect some duds—don’t let it stop you.
2.4 Add Contacts to a Custom List
- Select the contacts you want (use the checkboxes, or “select all,” but double-check for junk).
- Click “Add to List” or “Create New List.”
- Name your list something specific (e.g., “NY SaaS CTOs Q3 2024,” not “Leads 1”).
Step 3: Manage, Edit, and Clean Your Lists
Your list isn’t set in stone—think of it as a living document.
3.1 Edit and Organize
- You can rename, merge, or split lists as you go. Don’t be precious—if your focus changes, update the list.
- Move contacts between lists if needed.
3.2 Remove Junk
- Regularly scan for outdated or irrelevant contacts.
- Delete or archive people who no longer fit your target.
3.3 Export or Sync (if Needed)
- You can export lists to CSV if you want to use them in another tool or CRM.
- Kaspr also offers integrations (Salesforce, HubSpot, etc.). These can work, but be careful with auto-syncing—bad data travels fast.
Pro tip: Don’t sync your entire list blindly into your CRM. Start with a test batch.
Step 4: Use Your List for Targeted Outreach
Here’s where most people get it wrong: blasting out a generic email to 500 people. Don’t do this unless you enjoy low open rates and angry replies.
4.1 Segment for Personalization
- Break your list into smaller, logical groups (by company size, job function, or geography).
- Tailor your message for each segment—one template doesn’t fit all.
4.2 Check Contact Data
- Before sending, spot-check a few contacts to make sure emails and phone numbers look legit.
- Missing details? Kaspr can sometimes enrich data, but don’t expect miracles.
4.3 Outreach Workflow
- Use your preferred outreach tool (Kaspr has basic options, but dedicated tools like Mailshake, Lemlist, or even Gmail can work better).
- Track who replies, bounces, or unsubscribes. Update your list as you go.
4.4 Stay Human
- Reference something relevant in your outreach. A little context goes a long way.
- Don’t try to sound like a robot or a “growth hacker.” People can tell.
Step 5: Iterate and Improve (Don’t Set and Forget)
Building a good lead list is never “done.” Here’s how to keep improving:
- After every campaign: Check what worked. Did certain titles or industries respond more? Adjust your filters next time.
- Regularly prune: Remove bounced emails, unsubscribes, or people who clearly aren’t a fit.
- Ask for feedback: If you get a response (even a “not interested”), learn from it.
Ignore: Any advice that says you can “set it and forget it.” Databases go stale fast. Stay on top of it.
What About Kaspr’s Chrome Extension?
Kaspr offers a Chrome extension to pull contacts directly from LinkedIn. It works, but:
- It’s handy for grabbing a few leads while browsing, not for building big, organized lists.
- LinkedIn limits how much you can scrape. Don’t try to circumvent, or risk getting restricted.
- Use the extension to supplement your lists, not as your main workflow.
What to Watch Out For (Honest Cons)
No tool is perfect, and Kaspr is no exception:
- Duplicate contacts: Sometimes, the same person shows up more than once. Clean these up before outreach.
- Data quality: Like all B2B databases, expect a percentage of outdated or incorrect info.
- Overenthusiastic syncing: It’s easy to clutter your CRM with half-baked leads if you’re not careful.
Bottom line: Stay skeptical of “100% verified” claims. Always spot-check and start small.
Keep It Simple—Then Iterate
Don’t overthink it. Start with a small, focused list. Reach out to real people. See what works. Make small tweaks as you go.
The best lead lists aren’t the biggest—they’re the ones you actually use. Keep your workflow simple, stay organized, and don’t be afraid to delete what isn’t working. That’s how you get results with Kaspr—or any tool, really.