You’re tired of your email outreach falling flat. Maybe you’ve heard video emails are supposed to “skyrocket” engagement, but all you really want is more people opening, watching, and actually replying. This guide is for anyone who wants to use Bombbomb to send video emails that feel personal—and actually get results—without wasting hours or sounding fake.
Why Send Video Emails (and When Not To)
Video email can work. It’s more human than plain text, stands out in a crowded inbox, and shows you’re not blasting a generic message to everyone. But it’s not magic. If your message is boring or irrelevant, video won’t save it.
Use video email when: - You’re reaching out to someone you’ve met, or want to make a warm connection. - You need to show personality, explain something tricky, or say thanks. - You’re following up after a meeting, demo, or introduction.
Skip video email if: - You’re sending cold, mass marketing blasts. People can spot a fake “personalized” video a mile away. - You have to send sensitive info or legal details—stick to text for that stuff.
Alright, let’s get practical.
Step 1: Set Up Your Bombbomb Account and Gear
First, if you haven’t already, sign up for Bombbomb. The platform is built for sending video emails, and yes, it’s paid. There’s a free trial, but expect to pay if you plan to use it regularly.
Minimum gear: - Any laptop or desktop with a webcam (your built-in camera is fine). - Decent lighting—a window or lamp facing you does wonders. - A quiet space. Nobody wants to hear your neighbor’s leaf blower.
Optional, but nice: - An external webcam or mic if your built-in ones are bad. - Bombbomb’s Chrome extension or mobile app if you want to record on the fly.
Pro tip: Don’t obsess over production quality. Authentic videos beat slick ones every time. People want to see you, not an overproduced ad.
Step 2: Plan Your Message (Don’t Wing It)
Before you hit record, jot down what you want to say. This isn’t about writing a script—it’s about having a plan so you don’t ramble or freeze.
Keep it short: 30–60 seconds is ideal. People are busy.
Structure it like this: - Greet them by name (it matters!). - Say why you’re reaching out (“I wanted to follow up on our call…”). - Give one clear next step (“Let me know if you have questions, or click the link below to schedule.”). - Sign off.
What to avoid: - Generic intros (“Hi, I just wanted to touch base…”). - Talking about yourself for more than a sentence. - Over-explaining. You can always add key info in the email text.
Pro tip: Write their name and your main point on a sticky note and put it next to your webcam. It’ll help you stay focused and make eye contact.
Step 3: Record a Truly Personalized Video
Now, open Bombbomb and hit “Record.” Here’s how to not sound like a robot:
- Start with their name. “Hey Sarah…” Not “Hi there.”
- Smile—but don’t force it. Relax your face. You’re talking to a person, not pitching on Shark Tank.
- Reference something specific. “I saw your LinkedIn post about remote work—really interesting take.” This shows you’re not mass-sending.
- Keep your energy up. But don’t go full infomercial host.
Quick checklist: - Background isn’t a mess. - Camera at eye level. - You can hear yourself clearly on playback.
Retake if you must, but don’t chase perfection. If you stumble, laugh it off and keep going. A real moment is more engaging than a flawless script.
Step 4: Add Some (Real) Personalization
Bombbomb lets you do a few things to make your message stand out:
- Custom video thumbnails: Wave, hold up a whiteboard with their name, or just smile. The thumbnail is what grabs attention in their inbox.
- Personalized text in the email: Reference their company, recent achievement, or something you genuinely noticed.
- Use merge tags (for bulk sends): If you must send a batch, at least use Bombbomb’s merge fields for first name, company, etc. Just keep in mind—if your video says “Hey there” but the email says “Hi {FirstName},“ you’re busted.
What to ignore: Fancy templates or backgrounds. The more “salesy” your email looks, the less likely it’ll get watched. Simple wins.
Step 5: Write a Subject Line That Gets Clicked
If your subject line stinks, nobody will see your video. Keep it short, clear, and real.
Good examples: - “Quick video for you, [Name]” - “Wanted to say thanks (via video)” - “A quick idea for [Their Company]”
Bad examples: - “Check this out!!!” - “Personalized video inside” (just screams “template”)
Pro tip: If you’re replying to an ongoing thread, just mention the video in your reply (“Sent a quick video update”).
Step 6: Send (and Don’t Forget the Text)
When you send your Bombbomb video email, don’t just drop the video and hit send.
Best practices: - Add a short line above the video: “Made you a quick video instead of a long email—hope it helps.” - Below the video, include a clear CTA: “Let me know if this makes sense, or just reply here.” - If there are links, summarize them in the body. Some people won’t watch, but might click or reply anyway.
What not to do: Don’t send video with zero context. Some spam filters don’t like video-heavy emails, and some people just won’t click unless they know what it is.
Step 7: Track, Follow Up, and Iterate
Bombbomb will tell you who’s watched your video, when, and how many times. Use that info, but don’t turn into a stalker.
- If someone watched but didn’t reply: Send a short follow-up a couple days later. “Saw you had a chance to watch—any questions?”
- If nobody’s watching: Try a new subject line, or ask if video works for them. Some folks just prefer text.
- If you’re getting replies: Note what’s working—length, tone, timing—and double down on it.
Don’t obsess over analytics. Focus on what gets real conversations started, not just video views.
A Few Honest Tips (and What to Ignore)
- Don’t fake personalization. If you’re blasting videos to hundreds of people, they can tell. Save video for when it matters.
- Be yourself. Don’t copy Bombbomb’s example scripts word-for-word. People want to hear from you, not a marketing robot.
- Ignore most “best time to send” advice. Test your own list. There’s no universal magic hour.
- Keep it simple. Fancy templates, animated GIFs, or backgrounds usually just distract.
Wrapping Up
Video email isn’t a magic wand. But if you keep it personal, short, and real, you’ll see higher engagement than with plain text. Don’t overthink it—start with one or two real prospects or clients. Test, tweak, and repeat. You’ll get better (and faster) with each one.
Most important: Done is better than perfect. Hit record, send, and see what happens.