How to create and schedule personalized email campaigns in Praiz

If you send emails for sales, customer success, or outreach, you already know the basics: spray-and-pray doesn’t work. You need to send the right message to the right person at the right time. But actually pulling that off—consistently and without drowning in manual work—isn’t easy. This guide is for anyone who wants to use Praiz to send personalized email campaigns that don’t feel like spam, and who wants to actually schedule those emails to go out when it matters.

Let’s get practical. Here’s how to create and schedule personalized email campaigns in Praiz—and what to watch out for so you don’t waste time or annoy your recipients.

Step 1: Get Your List in Order

First, decide who you’re emailing. This sounds obvious, but it’s where most campaigns go off the rails.

  • Start with a clean list. Praiz won’t work miracles if your contacts are outdated or missing data. Make sure names, emails, and any custom fields you want to use (like company name, industry, etc.) are filled out. Garbage in, garbage out.
  • Segment your list. Don’t just dump everyone into one campaign. Group people by some meaningful trait—job title, last interaction, region, whatever actually matters for your message.

Pro tip: If you’re pulling your list from a CRM, export only the fields you’ll actually use for personalization. Extra columns just slow you down.

Importing Contacts into Praiz

  1. Go to the Contacts section in Praiz.
  2. Click “Import” and upload your CSV or connect to your CRM (if you’ve set up an integration).
  3. Map your columns: Praiz will ask you to match your CSV fields to its contact fields. Don’t skip this—if you mismatch “First Name” and “Company,” your emails will look ridiculous.
  4. Check for errors. Praiz will show rows it couldn’t import—usually due to missing emails or bad formatting. Fix what you can and try again.

If you’re dealing with a small group, you can add contacts manually. For bigger lists, don’t bother—just import.

Step 2: Write Your Email (and Actually Personalize It)

This is the part that makes or breaks your campaign. Praiz makes it easy to add “personalization tokens” (basically, placeholders that get replaced with real data for each recipient). But just sticking in someone’s name isn’t enough.

  • Subject lines: Use personalization here if it makes sense, but don’t force it. “Hey {{FirstName}}” is played out.
  • Email body: Use tokens for things like first name, company, or a recent interaction—whatever you actually have in your data.
  • Don’t fake it: If you don’t have good data, it’s better to be generic than to send “Hi ,” or “I loved our chat at .” That’s just lazy.

Creating Your Email in Praiz

  1. Go to Campaigns > New Campaign.
  2. Name your campaign something you’ll remember later (not just “June Outbound”).
  3. Select your contact list or segment.
  4. Write your subject line and body. To add a personalization token, click the “{ }” button or type {{ and pick a field (like {{FirstName}}).

What works: Short emails, clear asks, and one main point. Don’t try to sell everything at once.

What to ignore: Templates that sound like marketing copy. People can smell automation a mile away. The more your email sounds like something you’d actually write, the better.

Pro tip: Send a test email to yourself with real personalization. If it looks weird, fix your tokens or your data.

Step 3: Set Up Scheduling

Now for the part that saves you from “just sending it” at 3am.

Scheduling Basics in Praiz

  1. In your campaign builder, look for the “Send Schedule” or “Schedule” option.
  2. Pick your send date and time. Praiz usually lets you pick a specific time, or send “at best time” (based on recipient’s timezone if you have that data).
  3. If you’re doing a sequence (a series of emails), set the delay between each step. For example, Day 1: Intro email. Day 3: Follow-up. Day 7: Last nudge.
  4. Double-check your timezone settings. Nothing torpedoes a campaign like sending at midnight in your recipient’s time zone.

What works: Scheduling for late morning or early afternoon, recipient’s local time. Mondays and Fridays are usually dead zones, but it depends on your audience.

What to skip: “AI-powered send time optimization” unless you’ve tested it. Sometimes it just means “randomly chosen by a computer.”

Pro tip: Start with a small batch (say, 20-30 people) to see how your emails land before blasting your full list.

Step 4: Review, Test, and Launch

Don’t trust that everything will work perfectly the first time. Always double-check:

  • Preview your emails for different contacts. Praiz should let you step through a few sample recipients to see how the personalization will show up.
  • Send test emails to yourself and a colleague. Check links, formatting, and whether your tokens are pulling the right data.
  • Review unsubscribe and compliance settings. Praiz should add the required unsubscribe link and your company info, but look at it yourself—missing this can get you in legal trouble fast.

Common Pitfalls

  • Broken tokens: If you see {{FirstName}} instead of a name, your data is missing or the field name doesn’t match.
  • Weird formatting: Test on both desktop and mobile. Long links can break layouts.
  • Email going to spam: Sometimes this is unavoidable, but keeping it short and not too “salesy” helps.

Pro tip: Praiz sometimes caches changes. If your test email doesn’t look right, refresh and try again.

Step 5: Track Results and Iterate

Once your campaign is out the door, the real work starts. Praiz will show you metrics like opens, clicks, replies, and bounces.

  • Don’t obsess over open rates. They’re unreliable thanks to privacy tools and image blockers.
  • Replies and clicks are what actually matters. If nobody’s replying, your email probably needs work.
  • Segment your results. Sometimes one segment will perform way better (or worse) than the others. Double down on what works.
  • Resend or follow up, but don’t harass people. One or two nudges is fine, more than that and you’re just annoying everyone.

What works: Small tweaks over time. Change one thing at a time—subject, timing, or list—not everything at once.

What to ignore: Overly complex metrics dashboards. Focus on real outcomes, not vanity stats.

Keeping It Real: What Praiz Does Well (and What It Doesn’t)

Good: - Easy to set up basic campaigns and personalize with tokens, as long as your data is clean. - Scheduling is straightforward and reliable. - Simple reporting—enough to see what’s working without being overwhelming.

Not so good: - If your data is messy or your segments are off, nothing will save your campaign. - Advanced workflows (like branching logic or multi-channel triggers) aren’t Praiz’s strength. If you need that, look elsewhere. - “Personalization” only works as well as your prep. There’s no AI here writing emails for you (thankfully, in my view).

Final Thoughts: Don’t Overthink It

Email campaigns in Praiz don’t need to be complicated. Start small, keep your data clean, and focus on sending something you’d actually want to receive. The magic isn’t in the software—it’s in how well you know your audience and how clear your message is.

Get that right, use Praiz to handle the busywork, and tweak as you go. That’s it.