If you’re in B2B sales, you know outreach isn’t about blasting the same message to a giant list and hoping for miracles. It’s about being targeted, human, and persistent—without burning your team out or annoying your prospects. This guide walks you through how to build and manage targeted outreach campaigns using Getfollow. No fluff, no silver bullets—just practical steps, a few honest warnings, and some real-world advice to help you get results.
1. Define Your Campaign Goals (Don’t Skip This)
Before you even open Getfollow, get clear on what “success” looks like for this campaign. Start small and specific:
- Are you trying to book 10 discovery calls this month?
- Do you want feedback on a new product feature?
- Are you re-engaging cold leads from last quarter?
Why this matters: Vague goals (“generate leads!”) make for scattered campaigns and useless metrics. A concrete goal keeps everything focused—your targeting, messaging, and follow-up. Write your goal down and keep it short.
2. Build a Targeted Prospect List
Getfollow can’t work magic if you feed it a junk list. Spend time here—it’s the difference between a campaign that gets replies and one that gets ignored.
Start With What You Know
- Who are your best customers now? List out company size, industry, job titles, geography, tech stack—whatever details you can.
- What problems do you actually solve for them? Be specific.
Use Filters and Sources
Inside Getfollow, you can build lists using filters like industry, company size, role, and activity signals. Here’s what works:
- Laser-focus your filters. Skip the temptation to go broad. Quality beats quantity every single time.
- Use activity signals. If Getfollow shows recent job changes, hiring, or funding rounds, those are gold—these folks are more likely to be in “buying mode.”
- Enrich your data. If you have a small, hand-picked list, try enriching it with LinkedIn data, company news, or other sources. Don’t obsess, but a little effort makes your outreach feel personal.
What to ignore:
Don’t buy huge lists from shady sources. They’re usually outdated and full of bad emails, and you’ll just hurt your sender reputation.
3. Write Outreach That Doesn’t Suck
Now, the meat of your campaign: what you actually say. Here’s the hard truth—most sales emails are ignored because they’re generic, self-centered, or just plain boring. Getfollow gives you templates, but don’t use them straight out of the box.
Keep It Short and Relevant
- Subject lines: Make them sound like a person, not a robot. “Quick question” beats “Exclusive business proposal.”
- First lines: Reference something specific (a recent company milestone, mutual connection, shared interest). If you can’t, at least make it clear you know who they are.
- Value, not features: Focus on the outcome you offer, not your product’s bells and whistles.
- Call to action: Be direct (“Are you open to a quick call next week?”), not wishy-washy (“Let me know if you have time…”).
Personalization vs. Scale
Getfollow lets you insert variables (like {{FirstName}}, {{Company}}) and even personalize snippets for each contact. Here’s the line:
- True personalization (one sentence about them) gets replies.
- “Mail merge” personalization (“Hi {{FirstName}}”) fools nobody.
Pro tip: Personalize the first 1-2 sentences for your top 20-30 accounts. For the rest, keep it relevant, but don’t go down a research rabbit hole.
4. Set Up Your Outreach Sequence in Getfollow
This is where Getfollow can actually save you time—if you use it right.
Steps to Create a Campaign
- Create a New Campaign
- Name it something meaningful (“Q3 SaaS CEOs - Demo Requests” is better than “Campaign 7”).
- Upload or Build Your List
- Import your CSV or use Getfollow’s filters to add prospects directly.
- Double-check for duplicates and bounced emails.
- Write Your Sequence
- Map out 3-5 steps: initial email, a couple of follow-ups, maybe a LinkedIn touch.
- Space your messages out. Sending four emails in a week is asking for a spam complaint.
- Vary your approach (email, social, maybe even a quick call if you have the number).
- Set Your Sending Schedule
- Send during normal business hours, and avoid Mondays at 8am or Fridays at 5pm. Think about your audience’s timezone.
- Test Before You Launch
- Send test emails to yourself and a colleague.
- Check for broken links, weird formatting, or {{FirstName}} fails.
What doesn’t work:
Automating a 7-step, generic sequence and expecting good replies. You’ll get ignored—or worse, marked as spam.
5. Monitor Results Honestly (Not Just “Open Rates”)
Once your campaign is live, check in every couple of days. Getfollow will show you metrics like opens, clicks, replies, and bounces. Here’s what actually matters:
- Replies: This is your real measure. If nobody’s writing back, your campaign’s off.
- Positive vs. Negative Replies: Track more than just “any reply.” Are people interested, or are they telling you to take a hike?
- Bounce Rate: If this is high, your list quality needs work.
- Timing: Are replies coming in right after a certain step? Maybe that’s your most effective message.
Ignore vanity metrics:
Open rates are getting less reliable thanks to email privacy tools. Clicks matter if you’re linking to a resource, but they’re not the end goal.
6. Iterate—Don’t Just “Set and Forget”
No campaign is perfect out of the gate. The teams that win are the ones who tweak, test, and ruthlessly cut what doesn’t work.
How to Improve Your Outreach
- A/B test subject lines and first sentences. You don’t need fancy tools—just try two versions and see which gets more actual replies.
- Cut bad steps. If your third follow-up always gets angry replies, drop it or rewrite it.
- Update your list. Remove bounced addresses, add new prospects, and re-segment as you learn what works.
- Share wins and fails. If you’re on a team, show others what actually gets responses. If you’re solo, keep notes.
What to ignore:
Don’t just copy what you see on LinkedIn or in sales “growth hacks” threads. Your audience is unique, and most hacks are out of date by the time you hear about them.
7. Common Pitfalls (And How to Avoid Them)
You’ll hear a lot of big promises about outbound tools like Getfollow. Here’s what to watch out for:
- Sending too many messages too fast: It’s tempting, especially if you’re behind on quota. But you’ll just hit spam filters.
- Not cleaning your list: Old emails bounce and hurt your deliverability.
- Relying on automation for everything: Tools help, but people reply to people, not bots.
- Ignoring replies: If you don’t respond quickly, you’re wasting all your effort.
Keep It Simple, Ship, and Iterate
Targeted outreach works when it’s focused, personal, and consistent. Don’t overcomplicate things—pick a tightly defined audience, write like a human, use Getfollow to keep yourself organized, and keep tweaking as you go. The best campaigns aren’t perfect; they’re shipped, measured, and improved.
Now get out there and send something worth replying to.