If juggling a million launch tasks across marketing, sales, and product teams makes your eye twitch, this one’s for you. Multi-channel go-to-market campaigns are messy, and most tools just add to the noise. This guide is for folks who want to actually get stuff out the door—using Fiber—without losing their minds.
We’ll walk through the real steps, what you can skip, and how Fiber actually helps (and where it doesn’t). Whether you’re in product marketing, growth, or just “the person who has to ship this thing,” you’ll find a clear path here.
1. Get Your House in Order: Prep Before You Touch Fiber
Let’s save you some time: Fiber won’t magically fix a fuzzy strategy or a campaign with 12 bosses. Before you open a new tab, make sure you’ve got:
- A single, clear owner: Who’s the boss of this campaign? If it’s “everyone,” you’re doomed.
- Your channels picked: Email, social, paid, webinars, whatever—nail these down early. Don’t try to “do it all.”
- A real goal: “Drive awareness” means nothing. “Get 100 demo signups in 30 days” is better.
- Rough calendar: Map out key launch dates and dependencies. Even a napkin sketch helps.
Pro tip: If you can’t answer “what does success look like?” in one sentence, pause here. Fiber can help you execute, but it can’t pick a target for you.
2. Set Up Your Campaign Workspace in Fiber
Now, crack open Fiber. Here’s what actually matters for multi-channel campaigns:
a. Create a New Campaign Project
- On the Fiber dashboard, click Create Project.
- Name it something specific. “Q2 Product Launch – EMEA” beats “Marketing Stuff.”
- Choose a template if you want, but don’t overthink it. The “Go-to-Market Launch” template works for most.
b. Add Your Channels as Tracks
Fiber lets you organize by “tracks”—basically, workstreams for each channel.
- Set up a track for each channel: Email, Blog, Social, Paid Ads, etc.
- Assign leads to each track (don’t leave these blank).
- Add any relevant docs (briefs, messaging guides, creative assets).
What works: Tracks keep people from stepping on each other’s toes. You see bottlenecks before they become fire drills.
What doesn’t: Don’t bother making a track for every tiny sub-channel (“Twitter,” “LinkedIn,” “Instagram” separately). Roll up social into one track unless you have big, separate workflows.
3. Break Down Work: Tasks, Owners, and Deadlines
This is where the wheels usually fall off. Fiber’s task system is pretty flexible, but you still need to be clear.
- For each track, list out the big steps: copywriting, design, approvals, scheduling, launch.
- Assign a real owner. “Team” isn’t a person.
- Set deadlines that make sense—not just “ASAP.”
- Use Fiber’s dependencies feature for tasks that can’t start until another is done (e.g., “Email can’t go until landing page is live”).
Honest take: Don’t waste time breaking tasks into atomic pieces (“Write headline,” “Write subhead,” etc.). Make tasks meaningful chunks—enough to track progress, not enough to create busywork.
4. Connect Fiber With Your Existing Tools (But Don’t Go Integration-Crazy)
Fiber plays decently with a bunch of tools (Slack, Google Drive, some CRMs), but you don’t need to connect everything on day one.
- Must-haves: Connect Slack for updates, Google Drive for assets. This saves a lot of “where’s that file?” headaches.
- Nice-to-haves: CRM or analytics integrations, if you’re tracking revenue or signups.
- Skip: Integrations for tools you barely use. Every extra connection is just another thing to break.
Pro tip: Fiber’s integrations are good, but not magic. If your team lives in Notion or ClickUp for docs, just link out instead of syncing everything.
5. Run the Kickoff (Don’t Skip This)
Get everyone in a (virtual) room. Show the Fiber campaign workspace. Walk through:
- The campaign goal (remind people why you’re here)
- Each channel/track and who owns what
- Deadlines and major milestones
- How to use Fiber (especially for folks new to it)
Ask for questions and objections now, not a week before launch.
What works: A 30-minute kickoff avoids weeks of crossed wires. Don’t assume people “get it” just because you shared a link.
6. Manage the Campaign: Keep It Moving, Don’t Micromanage
Fiber’s dashboard gives a bird’s-eye view of what’s done, what’s stuck, and who’s on the hook. Use it, but don’t turn into a hall monitor.
- Check in weekly, not daily, unless things go off the rails.
- Use the “Blockers” or “At risk” tags honestly—this isn’t a shame list, it’s a fix-it list.
- Move deadlines if you have to. Real life happens.
What to ignore: Fancy charts and reporting dashboards are nice, but don’t obsess over them. Focus on getting work shipped, not updating status for status’s sake.
7. Communicate (More Than You Think)
Multi-channel = multiple teams. Even with Fiber, things get lost. Here’s what helps:
- Post weekly updates in Fiber (or Slack, if that’s where people actually look).
- Tag owners for overdue tasks, but don’t be a nag.
- Use comments for approvals and quick questions—don’t email unless you want it lost.
Pro tip: If a channel owner goes radio silent, escalate fast. Silence is almost always a sign something’s blocked (or forgotten).
8. Measure What Mattered—And Archive the Rest
After launch, resist the urge to create a 40-slide recap. Use Fiber to track:
- What actually worked (channel performance, conversions)
- What bombed (and why)
- What you’d repeat—or never touch again
Document key takeaways in Fiber, then archive the project so it’s easy to find for next time. Don’t let “post-mortem” turn into “never looked at again.”
What to Skip (Unless You Like Wasting Time)
- Custom workflows for every campaign: Start simple. Tweak as you go.
- Over-automating: Automation is great, until it’s not. Manual check-ins catch more than any bot.
- Trying to track every micro-metric: Pick a handful of numbers that matter. Ignore the rest.
Keep It Simple, Iterate Fast
Multi-channel campaigns are hard enough without adding layers of “process” for process’s sake. Fiber can help you organize, assign, and actually ship, but it won’t fix bad strategy or overloaded teams. Start with the basics, keep your setup light, and don’t be afraid to change your approach next time. The best campaigns aren’t perfect—they just ship, learn, and do it better the next round.