If you’re running B2B sales and tired of juggling a dozen tools and half-finished campaigns, you’re not alone. Multi-channel campaigns sound great—until you try to actually manage them. This guide is for sales teams who want to use Jasper to run real, coordinated outreach across multiple channels (email, LinkedIn, maybe SMS if you dare) without losing their minds. If you want hype, look elsewhere. If you want a workable playbook, keep reading.
Step 1: Get Real About Your Channels (and Why Less Is More)
Before you click a single button in Jasper, pause and decide which channels actually matter for your buyers. Multi-channel doesn’t mean “every channel.” It means the right combination for your prospects.
Here’s what usually works in B2B: - Email: Still king for most B2B sales. Cold or warm sequences. - LinkedIn: Great for connection + light follow-up, but not for blasting DMs. - Phone/SMS: Works for some, but tread lightly unless you have real permission. - Other stuff (Twitter, Facebook, WhatsApp): Usually a waste of time for B2B. Skip unless you have a niche reason.
Pro Tip
Pick two channels to start. More than that, and you’ll drown in busywork or look like a spammer.
Step 2: Map Out Your Campaign—Don’t Wing It
A good multi-channel campaign isn’t just “send some emails, then ping on LinkedIn.” You need a sequence that makes sense for how real humans buy.
Build a simple flow:
- Initial touch (channel 1, e.g., email)
- Wait 2-3 days
- Secondary touch (channel 2, e.g., LinkedIn connection or message)
- Wait 2-5 days
- Follow-up (go back to channel 1, or try a new angle)
- Optional nudge (short, polite check-in)
Write this down. Literally, make a flowchart or list. Jasper can help automate, but it can’t fix a plan you haven’t made.
What to skip:
- Don’t do “touches” for the sake of hitting a number.
- Don’t copy-paste the same message across channels. People notice.
Step 3: Set Up Your Jasper Campaign Workspace
Now you can open up Jasper. It’s not magic, but it does handle a lot of the grunt work if you set it up right.
Here’s what to do:
- Create a new campaign: Name it something obvious—no one cares about clever project names at 8am.
- Import your contact list: Start clean. Use a CSV or CRM export. Double-check for duplicates; nothing kills trust faster than hitting someone twice by mistake.
- Segment your audience: If you’re selling to both VPs and managers, split them up. The same message won’t work for both.
- Pick your channels: Tell Jasper which channels you want to use for this campaign. Don’t select everything—stick to your plan.
Honest take:
If you wing your contact lists or blast everyone with the same message, Jasper won’t save you. Garbage in, garbage out.
Step 4: Build (and Sanity-Check) Your Message Sequences
This is where Jasper’s templates and AI copy tools can help—but don’t just take what it spits out.
How to keep it human:
- Draft your sequences for each channel separately.
- Personalize, but don’t get creepy. Use company names, recent news, or shared connections if it makes sense. Skip “I see you went to Ohio State in 2009…”
- Keep it short. If you wouldn’t read it, neither will they.
Example: - Email 1: “Saw your team is hiring—curious if you’re open to new lead gen strategies?” - LinkedIn Message: “Sent you a quick email—thought I’d connect here as well.”
What not to do:
- Don’t use Jasper’s default language without edits. AI is useful, but it still sounds like a robot sometimes.
- Don’t try to automate genuine relationship-building. Use automation for the boring stuff, not the actual conversation.
Step 5: Schedule and Launch—But Watch Closely
You’ve got your contacts, sequences, and timing mapped out. Now, use Jasper’s scheduling to set up your campaign.
- Stagger your sends: Don’t send everything at once. Jasper lets you space out emails and messages so you don’t trip spam filters or look desperate.
- Set up reminders for manual steps: If your sequence requires a personalized LinkedIn note or a phone call, Jasper can remind you—but it won’t make the call for you.
- Preview and test: Send the first couple of messages to yourself or a teammate. Check for typos, weird formatting, or personalization fails.
Watch out for:
- Deliverability problems: If your open rates tank, check if your emails are landing in spam. Jasper’s not immune to this.
- LinkedIn throttling: Too many automated messages, and you’ll get flagged. Keep it reasonable.
Step 6: Track, Adjust, and Don’t Obsess Over Vanity Metrics
Once your campaign is live, Jasper gives you reports—opens, responses, clicks, etc. Here’s how to use them without losing the plot:
What to actually care about: - Response rate: Are people replying? - Meeting booked rate: Are you getting real conversations? - Channel comparison: Which channel is driving results? Focus there.
What to ignore: - Open rates: Nice to have, but not the main thing. - Clicks for the sake of clicks: If no one replies, who cares?
Make tweaks, not overhauls:
If something’s not working, change one thing at a time—subject line, timing, message body. Don’t try to fix everything at once.
Step 7: Keep Your Team in the Loop (and Out of Each Other’s Way)
Multi-channel campaigns fall apart if your team isn’t coordinated. Jasper can help, but you need discipline.
- Assign ownership: Who’s responsible for what? Make it clear.
- Use shared notes: Log what happened in Jasper so others don’t double-contact the same lead.
- Debrief regularly: Quick huddles work better than endless Slack threads.
Warning:
If everyone’s running their own playbook, you’ll look unprofessional and lose trust fast.
What Works, What Doesn’t, and What to Ignore
Works: - Personal, relevant outreach on the channels your buyers actually use. - Short, clear sequences with real value in each message. - Using Jasper to automate reminders and tracking, not relationships.
Doesn’t work: - Spraying generic messages everywhere and hoping something sticks. - Overcomplicating your workflow with too many steps or channels.
Ignore: - Anyone telling you “AI will close your deals for you.” Jasper’s a tool, not a magic wand. - Fads like “TikTok for B2B” (unless your buyers are literally on TikTok).
Keep It Simple, Keep Iterating
Multi-channel campaigns aren’t new, but a tool like Jasper can make them less painful—if you use it with discipline and common sense. Start small, pick your channels carefully, and don’t automate what should be human. Iterate as you go. Complexity is the enemy. Keep it simple, and you’ll see what actually works for your team.