If you’re tired of posting on LinkedIn and getting crickets—or just guessing when to share your stuff—this guide's for you. Whether you’re building your personal brand, running a company page, or just want to stop shouting into the void, a proper schedule makes a big difference. But making one based on real data? That’s where most people get stuck.
Let’s cut through the fluff and get your posting on track using Taplio analytics. You’ll learn how to use actual numbers (not hunches) to decide when, what, and how often to post—and what to ignore so you don’t waste your time.
Step 1: Start with Your Why (and Keep It Real)
Before you dive into analytics dashboards, get honest about what you want from LinkedIn. Not everyone needs “maximum reach.” Maybe you want:
- More profile views (for job hunting)
- Warm leads (for consulting or sales)
- To stay top-of-mind in your industry
- Just to not be invisible
Write this down somewhere. It’ll help you focus later, especially when shiny numbers start flying at you.
Pro tip: Don’t fall for “posting every day” unless you can actually keep it up. Consistency matters more than frequency.
Step 2: Audit What’s Working Now
Open up Taplio and take a look at your current analytics. Don’t get distracted by the vanity metrics—focus on the numbers that map back to your goals:
- Impressions: Did people actually see your post?
- Engagement: Did they click, comment, or share?
- Profile visits: Did anyone check you out after?
- DMs or connection requests: Are people reaching out?
In Taplio, you’ll see an overview of your recent posts with these stats. Sort by your key metric (maybe it’s comments, maybe it’s profile views). Look for patterns:
- Time of day: When do your best posts go live?
- Day of week: Does Tuesday outperform Friday?
- Post type: Text? Image? Polls? Video? Which gets the most real engagement?
What to ignore: Don’t obsess over one post that happened to “go viral.” Outliers aren’t a strategy.
Step 3: Identify Your Actual Audience
LinkedIn’s audience is not a monolith. Taplio can help you see who is interacting with your posts:
- Job titles
- Industries
- Seniority levels
- Locations
Why does this matter? Because if your audience is mostly in Europe, posting at 8am Pacific is pointless. Taplio’s audience analytics can show you top locations and roles—use this to plan when you post, not just what.
Reality check: If your followers are all over the map, pick the timezone where your best leads or connections are. You can’t please everyone.
Step 4: Find Your True “Best Times” (It’s Not What LinkedIn Says)
Everyone wants a magic answer for “when should I post?” The truth: It depends on your audience, not some generic advice.
Here’s how to use Taplio to get a real answer:
- Go to the analytics dashboard.
- Look for the “Best times to post” or similar feature. Taplio crunches your post data, not just global averages.
- Note down the top 2-3 days and 2-3 time slots where your posts have actually performed.
What works: Use these windows for your most important posts.
What to ignore: Don’t stress about hitting the “perfect” time every day. The difference between 9am and 10am is usually negligible—a good post beats good timing.
Step 5: Build Your Posting Schedule (and Keep It Simple)
Now, with your data in hand, make a schedule you can actually follow. Start small:
- Pick 2-3 days a week
- Use your top-performing time slots from Taplio
- Block 30-45 minutes for writing, posting, and engaging
Example schedule:
- Tuesday, 8:30am: Industry insight (text post)
- Thursday, 12pm: Personal story (photo or video)
- Friday, 10am: Useful resource or tip (carousel or link)
Plug these into your calendar or use Taplio’s scheduling feature if you want to automate. But don’t overthink it—consistency beats complexity.
Pro tip: If you’re new, schedule posts for when you can also be online to reply to comments. Early engagement helps.
Step 6: Monitor, Don’t Micromanage
After a couple of weeks, check Taplio’s analytics again. Look for:
- Posts that sparked real conversation (not just likes)
- Which times/days keep showing up as winners
- Anything that flopped—what was different?
Tweak your schedule if you spot a clear pattern. Maybe Wednesdays are dead, but Mondays are hot. Maybe your audience loves polls but ignores videos. Adjust, but don’t chase every blip.
What to ignore: Don’t react to one bad post. Trends matter more than single posts.
Step 7: Avoid the Common Traps
Here’s what not to do (even if Taplio or LinkedIn suggest it):
- Chasing every trend: Just because polls are hot this week doesn’t mean your audience cares.
- Posting for the algorithm: If you’re not adding value, you’re just adding noise.
- Ignoring comments: Engagement is a two-way street. Reply, even if it’s quick.
- Trying to be everywhere: You only have so much time—focus on where you get results.
Honest take: Taplio is a great tool, but it’s not a magic bullet. It surfaces your data; you still have to do the thinking.
Step 8: Iterate and Keep It Human
No schedule is set in stone. As your audience or goals shift, so should your posting habits. Check Taplio’s analytics once a month, not every day. Look for:
- Changes in who’s engaging (new industries, locations)
- What formats or topics are starting to resonate
- If your “best time” windows are shifting
Swap out what’s not working. Double down on what is. But don’t let the data turn you into a robot—people notice when you’re just posting to fill a quota.
Keep It Simple (and Don’t Overthink It)
Creating an effective LinkedIn posting schedule isn’t rocket science. Use Taplio to get clear on what works for your audience, stick to a rhythm you can maintain, and don’t waste hours chasing tiny optimizations. Focus on showing up, sharing something useful, and being real. The rest? Tweak as you go. That’s how you actually get results—without burning out or going nuts over analytics.