Sales presentations get a bad rap—and honestly, most of them deserve it. Too many slides, too much talking, not enough listening, and a whole lot of “features” nobody cares about. If you want a sales presentation that actually lands (and maybe even gets a real conversation going), you need more than pretty graphics. You need focus, clarity, and a tool that doesn’t get in your way.
That’s where Prezcall comes in. It’s built for remote sales calls—think Zoom, but with slides, live demos, and buyer-friendly interactivity baked right in. But the tool can’t do the selling for you. This guide walks you through building a sales presentation in Prezcall, step by step, with real-world advice on what works, what doesn’t, and what to just skip.
Step 1: Figure Out What Your Audience Actually Cares About
Before you even touch Prezcall, get your head out of your company’s pitch deck for a second. Who are you talking to? What’s their job? What’s their day really like?
- Ask yourself: What’s my buyer’s biggest headache? (Not “What’s my product’s coolest feature?”)
- Check your CRM notes: Any previous calls? What did they complain about? Did they mention a competitor?
- Don’t guess: If you don’t know, ask. A one-line email (“Hey, before our call, is there anything you want to focus on?”) can save everyone a lot of time.
Pro tip: If you can’t answer “Why would this person care?” for every section of your presentation, cut it.
Step 2: Map Out Your Story—Don’t Just Dump Slides
Prezcall makes it easy to add slides, but easy doesn’t mean effective. You want a flow, not a feature parade.
A basic outline that works: 1. Start with their world: One slide naming their challenge. Don’t say “Our product is the industry leader…”—talk about their actual problem. 2. Show you get it: A quick story or stat (“Most CFOs we talk to say they spend 10+ hours a week chasing invoices…”). 3. Make the fix relatable: This is where your solution comes in, but keep it tight. One slide, max two. 4. Proof, not hype: A real example, testimonial, or result. Numbers help. Avoid fluffy claims (“Trusted by Fortune 500s…”). 5. Next steps: What do you want from them? Be specific.
What to skip: - Company history - Org charts - Slides packed with tiny text or endless features
Step 3: Build Your Slides in Prezcall
Time to log into Prezcall and start building. Don’t overthink the visuals—clarity beats razzle-dazzle every time.
Inside Prezcall: - Choose a simple template: Prezcall has a few clean ones. Don’t waste hours tweaking fonts. - Keep slides visual: One idea per slide. Use big text, a relevant image if it helps (not just stock photos of handshakes). - Ditch the bullet list: If you have more than 3 bullets, you probably need two slides.
Adding media: - Prezcall lets you drop in video clips, PDFs, or even quick screen shares. Only use them if they make your point clearer. - Don’t autoplay video or demo unless you’re sure it works and it’s short (<1 min).
Pro tip: Run your presentation in “preview” mode. If you can’t get through it in 10 minutes, you’ve got too much.
Step 4: Make It Interactive (But Don’t Overdo It)
Prezcall’s big selling point is live interactivity—polls, Q&A, annotation. Used right, it can turn a monologue into a real conversation. Used wrong, it turns into a tech mess.
What actually works: - One short poll: Use it to surface their priorities (“Which of these is your biggest challenge?”). - Live annotation: Circle something on a slide to make a point. Don’t scribble for the sake of it. - Open questions: Invite them to ask questions as you go—Prezcall lets them drop questions without interrupting.
What to ignore: - Overcomplicated polls or quizzes - Gimmicky transitions - “Gamification” unless you’re selling to actual gamers
Pro tip: Always have a Plan B if the tech hiccups. Keep a PDF of your slides handy just in case.
Step 5: Prep for the Call Like a Pro
A good presentation is only half the battle. How you run the call matters just as much.
- Test your setup: Audio, video, and screen share. Prezcall is pretty stable, but Murphy’s Law applies.
- Send a quick agenda: Even a two-line email sets expectations and shows respect for their time.
- Have your notes ready: Prezcall lets you keep private notes—use them for key points, not a script.
- Block distractions: Silence your phone, mute Slack, etc. If a notification pops up mid-call, buyers notice.
Pro tip: Don’t memorize your talk. Know your main points and let the conversation flow naturally.
Step 6: Run the Presentation—Keep It Short, Listen More
When it’s go time, resist the urge to “present.” You’re there to have a conversation, not give a TED talk.
- Open by stating the goal: “I put together a few slides to walk through how we might help with X challenge—you tell me if I’m off base.”
- Pause for input: After each section, ask if it matches their experience. Adapt as you go.
- Watch the clock: Aim for 10-15 minutes max on slides. The rest should be discussion.
- Don’t dodge tough questions: If you don’t know, say so. “Let me check and get back to you” is better than winging it.
Pro tip: If the buyer wants to steer the conversation elsewhere, let them. That’s where the real selling happens.
Step 7: Close with Clear Next Steps
Nothing kills momentum like a fuzzy ending. Prezcall lets you drop links, schedule follow-ups, or even trigger a quick poll on next steps.
- Be direct: “Would you like to see a detailed proposal?” or “Should we loop in your tech lead next?”
- Recap in writing: After the call, send a quick summary (Prezcall can export chat and notes). Make it short, actionable, and specific.
What Works, What Doesn’t, and What to Ignore
Works: - Focusing on the buyer, not yourself - Simple, clear slides - Real conversations (not monologues) - Honest about limitations (people can smell B.S.)
Doesn’t: - Droning on about features - Fancy animations or “wow” moments - Reading from a script
Ignore: - Company vanity slides - Overloaded decks - Any “best practice” that doesn’t fit your buyer or style
Keep It Simple, Iterate, and Get Real Feedback
All the tools in the world won’t save a sales pitch that’s built on guesswork. Start simple, ask for real feedback, and tweak your Prezcall deck every time you learn something new. Don’t chase perfection—chase clarity, relevance, and honest conversation. That’s what actually wins deals.