If you’re reading this, you’re probably tired of GTM (go-to-market) advice that sounds good in a slide deck but falls apart in real life. Maybe you’re launching a new product or pushing into a new market, and you want a process that actually helps you get results—no buzzwords, no mystery, just a clear path. This guide is for product marketers, founders, or anyone who needs to make a GTM campaign work without wasting weeks lost in the weeds.
We’re going step by step through building a GTM campaign using Vidu—a tool that promises to help you organize, execute, and track your GTM work. I’ll call out what’s useful, what’s just window dressing, and how to avoid the traps that eat up your budget and sanity.
Step 1: Define What Winning Looks Like
Before you even open Vidu, get clear on your goal. GTM campaigns can spiral into “do everything” chaos. Don’t let that happen.
- Pick one or two meaningful outcomes. Examples: “Book 30 demos in 3 weeks,” or “Get 500 qualified signups by June.”
- Make it measurable. If you can’t track it, you won’t know if you’re winning. “Increase awareness” isn’t a real goal unless you define the metric.
Pro Tip: Write your goal somewhere visible. If your team can’t repeat it back, it’s too complicated.
Step 2: Map Your Audience (For Real)
A GTM campaign that tries to hit everyone will hit no one. You need specifics.
- Who are you actually targeting? (Job titles, industries, problems)
- What do they care about right now? (Not what you wish they cared about)
- Where do they hang out? (Slack groups, LinkedIn, industry webinars, etc.)
How Vidu helps: In Vidu, start by creating a new campaign project. There’s a section for audience insights—don’t just fill this with generic personas. Get names, companies, or real examples in there, even if it feels scrappy.
Step 3: Build Your Core Message
Your message isn’t a slogan. It’s the one thing you need your audience to remember.
- What’s the pain you solve? If your message doesn’t make your audience nod along, rewrite it.
- Keep it short. You’re not writing an essay.
- Test it out loud. If it sounds like something from a press release, it’s wrong.
Inside Vidu: Use the messaging framework tool. The templates are decent, but don’t let them put you to sleep. Edit until your message sounds like a human, not a committee.
What to skip: Don’t waste time on “brand voice” exercises at this stage. You can always polish later. Focus on clarity and relevance.
Step 4: Plan Your Channels and Tactics
Here’s where most campaigns go off the rails. The temptation is to do everything: ads, webinars, blog posts, podcasts, TikTok, you name it. Resist.
- Pick 2-3 channels your audience actually uses. Don’t bother with Twitter if your buyers are on LinkedIn.
- Match the message to the channel. What works in email won’t work on a webinar.
- List real tactics. “Engage on social” isn’t a tactic—“Personalized LinkedIn DMs to 100 ICPs” is.
Inside Vidu: The campaign planner lets you map channels to tactics and assign owners. Use the calendar feature, but don’t obsess over getting it perfect—things will move around, and that’s fine.
Pro Tip: If you’re a small team, do fewer things, better.
Step 5: Set Up Tracking (Before You Launch)
It’s way easier to track results if you set it up from day one—not two weeks in.
- Decide what you’ll measure. Demos booked, signups, replies, whatever actually matters.
- Use Vidu’s tracking fields, but don’t be afraid to supplement with your own tools (Google Analytics, CRM, spreadsheets). Vidu’s reporting is good for campaign-level visibility, but sometimes you’ll want raw data too.
- Assign clear owners for each metric. If everyone’s responsible, no one is.
What to ignore: Don’t get lost in vanity metrics (likes, impressions, etc.) unless those are the goal.
Step 6: Create (and Scrutinize) Your Assets
Now, build the stuff your campaign needs—emails, landing pages, ads, decks. Here’s what matters:
- Start with the highest-impact asset. Usually, it’s your landing page or core email template.
- Don’t over-design. Fancy visuals are nice, but clarity wins.
- Use Vidu’s asset library to keep everything in one place and link assets to tactics. This helps with version control and makes it easier to spot what’s missing.
Pro Tip: Share drafts with someone outside your team. If they don’t “get it” in 30 seconds, revise.
Step 7: Launch—Then Actually Work the Plan
No campaign survives first contact with the real world. That’s normal.
- Go live with your minimum viable campaign. Don’t wait for perfect.
- Track responses daily for the first week. Vidu’s dashboard helps, but a quick team huddle is even better.
- Adjust quickly. If a tactic is flopping, swap it out. Don’t double down on what isn’t working just because you planned it.
What works: Fast feedback loops. Weekly reviews (short ones) make a bigger difference than a giant post-mortem at the end.
Step 8: Review, Learn, and Iterate
The best GTM campaigns aren’t perfect—they’re just faster at fixing what’s broken.
- Look at what actually moved the needle. Most campaigns have one or two tactics that drive most results.
- Kill what didn’t work. Seriously. It’s not a failure, it’s progress.
- Update your Vidu project with notes and lessons. This makes your next campaign way easier.
Pro Tip: Don’t let the team move on too fast. Take 30 minutes to write down what you’d do differently next time.
Honest Takes: What Works, What Doesn’t
What Works
- Being ruthless about priorities. Simpler campaigns usually win.
- Clear, relevant messaging—tested with real humans.
- Quick iteration. Don’t wait a month for “enough data.”
What Doesn’t
- Spreading yourself thin across too many channels.
- Letting tools (even Vidu) dictate your process. Use what helps, skip what doesn’t.
- Chasing shiny metrics that don’t tie to your real goal.
Keep It Simple, Stay Nimble
GTM campaigns don’t need to be complicated to win. Start with a clear goal, focus on your real audience, and work the plan—then improve it. Vidu can help you keep things organized, but no tool replaces common sense and tight feedback loops. If you’re not sure what to do next, cut something out. Launch, learn, adjust. That’s how you actually get results.