If you run a service business, you know that making it easy for customers to book you is half the battle. If you’re on Facebook (and let’s face it, most small businesses are), you probably want people to schedule appointments right from your business page—no jumping through hoops, no weird workarounds. This guide is for anyone who wants to connect Setmore with Facebook and actually get that “Book Now” button working the way it should.
Let’s cut the noise and get straight to what works, what’s worth your time, and what to watch out for.
Why connect Setmore to Facebook?
Before we get into the how-to, here’s the short version of why you’d bother:
- Lower friction for customers: People don’t want to leave Facebook to book you.
- Fewer DMs to answer: Direct bookings cut down on the “Are you available Tuesday?” messages.
- Looks more professional: Shows you’re running a real operation, not just winging it.
That said, don’t expect magic. This works best if you already have people visiting your page and you’re actively posting. If your Facebook page is a ghost town, this won’t fix that.
What you’ll need before you start
Don’t skip this. Save yourself some headaches:
- A Setmore account (the free plan works for this)
- A published Setmore Booking Page
- A Facebook business page (not just your personal profile)
- Admin access to that Facebook page
- A computer (doing this on your phone is possible, but trust me, it’s clunky)
If you’re missing any of the above, sort it now. Otherwise, you’ll hit a wall halfway through.
Step 1: Get your Setmore Booking Page link
This is the link customers will use to book appointments. You’ll plug it into Facebook in a minute.
- Log in to your Setmore account.
- In the left menu, find “Booking Page” and click it.
- Copy the Booking Page URL you see there. It’ll look something like
https://yourbusiness.setmore.com.
Pro tip: If you haven’t customized your booking page, now’s a good time to check it over. Make sure your services, hours, and staff are up-to-date. People will see this, so don’t leave old info hanging around.
Step 2: Log in to your Facebook business page
This sounds basic, but you’d be surprised how often people are in the wrong account. Double-check that you’re logged in as an admin on the right business page.
Step 3: Add a “Book Now” button to your Facebook page
Facebook changes its interface more often than it should, but as of 2024, here’s how it works:
- Go to your business page (not your personal profile).
- Under your cover photo, look for a button that might say “Add Action Button” or show your current button (“Edit” if you’ve already set one).
- Click it, then choose “Book Now” from the list.
- A menu will pop up asking where you want the button to send people. Select “Link to Website.”
- Paste your Setmore Booking Page link from earlier.
- Save your changes.
Heads up: If you already have a button (like “Contact Us”), you’ll need to edit or replace it. Facebook only allows one main call-to-action button per page.
Step 4: Test it (don’t skip this)
Seriously, click that button yourself. Try booking an appointment like a customer would.
- Does it open your Setmore page in a new tab?
- Are your services showing up right?
- Is the booking process smooth on both desktop and mobile?
If something feels clunky or broken, fix it now. You don’t want your customers to be your testers.
What to check for: - Mobile experience: Most people will click from their phones. If the Setmore page isn’t mobile-friendly, tweak your settings or reach out to Setmore support. - Booking confirmation: Make sure you (and your customer) get a confirmation email. - Spam filters: Sometimes Setmore emails land in spam folders—worth warning your customers if you notice this.
Step 5: Let people know they can book
Just adding the button won’t do much if nobody knows about it. Here’s what actually moves the needle:
- Post an announcement on your Facebook page: “You can now book appointments right from our page—just hit the ‘Book Now’ button!”
- Pin that post so it stays at the top.
- Mention it in your replies to messages (“You can book directly using the button at the top of our page!”).
- Add the booking link to your Facebook bio/about section for good measure.
Don’t overthink it. People need to see it a few times before it becomes habit.
Optional: Use Setmore’s Facebook integration (the “old” way)
Setmore used to have a direct Facebook integration that embedded the booking page inside Facebook as a tab. Honestly, Facebook keeps changing how tabs work, and on mobile, they’re basically hidden. For most businesses, the “Book Now” button linking out is faster, simpler, and works everywhere.
When might the tab be worth it?
- If you know your audience is mostly on desktop (rare these days)
- You like the idea of your booking page living inside Facebook’s interface
If you want to try it anyway, here’s the quick version:
- Log in to Setmore.
- Go to “Apps & Integrations” and find the Facebook integration.
- Follow the prompts to connect your Facebook page.
- Check your page—there should be a “Book Now” tab on the left.
But again: For most, just using the main button is enough.
What to ignore (and what doesn’t work)
- Don’t bother with third-party “booking bots” that promise to automate DMs unless you really need more complexity. Most are buggy and overkill for small businesses.
- Don’t expect Facebook bookings to explode overnight. This is a tool, not a magic bullet.
- Don’t set and forget—check your bookings weekly to catch any issues.
Keeping it simple (and fixing what breaks)
Connecting Setmore with Facebook isn’t rocket science, but there are a few moving parts. Here’s how to avoid headaches:
- Check regularly: Facebook and Setmore both update their interfaces. Test your booking flow every month or so.
- Respond to feedback: If customers say booking is confusing, take it seriously—sometimes the solution is just clearer instructions.
- Stay skeptical: If something feels unnecessarily complicated, you’re probably right. Most of the time, the simplest solution (the “Book Now” button with a direct link) is the best one.
Wrap-up
That’s it. With your Setmore booking page connected to your Facebook business page, you’ve made it way easier for people to book your services—no endless message threads, no confusion. Keep it simple, check in on it now and then, and adjust as you go. Most of the time, that’s all you need.