If you're swimming in demos, product sheets, and sales pitches, you're not alone. Comparing B2B go-to-market (GTM) software—especially for sales enablement—can feel like deciphering a foreign language. This guide is for sales and revenue leaders, ops folks, and anyone tired of buzzwords who just wants to pick the right tool (or set of tools) to help their team actually sell better.
Let’s walk through a grounded, no-nonsense process for comparing Praiz with other GTM sales enablement platforms, so you can make a decision you won’t regret three months—and a pile of onboarding videos—later.
Step 1: Get Clear on What Really Matters
Before you even look at a demo, figure out what your team actually needs. Not what vendors say you should want, but what actually solves your problems.
Questions to ask: - Where do deals get stuck in our pipeline? - What’s truly slowing down reps—lack of content, messy training, call reviews, data tracking, or something else? - What’s our budget? (Don’t let a salesperson “help you figure it out” after you’re emotionally invested.)
Pro tip: Write down your top 3-5 must-haves and must-avoids. Tape them to your monitor. You'll need them.
Step 2: Understand What Praiz Actually Does
Praiz is one of those tools that claims to do a lot, but let’s break it down:
- Conversation Intelligence: Records, transcribes, and analyzes sales calls so teams can review what’s working and what’s not.
- Collaboration: Lets managers and reps comment, tag, and share call snippets (think Google Docs, but for calls).
- Integrations: Syncs with tools like Salesforce, HubSpot, and your video meeting platform.
- Coaching & Onboarding: Makes it easier to onboard new reps by sharing best-practice calls and feedback.
It’s not a complete “everything” platform—think of it as a focused tool for analyzing and improving sales conversations, not your full CRM or content management system.
Step 3: Map Out the Playing Field
Don’t compare Praiz to tools outside its lane. Here’s how the B2B GTM software landscape breaks down:
Direct competitors (call intelligence & coaching): - Gong - Chorus (ZoomInfo) - Wingman (Clari)
Sales enablement platforms (content, playbooks, training): - Highspot - Showpad - Seismic
All-in-one sales platforms (CRM, enablement, analytics): - HubSpot Sales Hub - Salesforce Sales Cloud (with add-ons)
Others (point solutions for content, training, analytics): - Lessonly (for training) - DocSend (for content sharing) - Outreach, Salesloft (sales engagement)
Ignore the hype: Just because a tool claims to “do it all” doesn’t mean it does anything well. Focus on overlap with your actual needs.
Step 4: Compare Features—But Don’t Get Distracted by Shiny Objects
Make a side-by-side table with your must-haves from Step 1. For each tool, mark: - Does it do this well? - Is it clunky or tacked-on? - Will your team actually use it?
Example comparison for call intelligence tools:
| Feature | Praiz | Gong | Chorus | Wingman | |--------------------|-------|------|--------|---------| | Call recording | Yes | Yes | Yes | Yes | | Transcription | Yes | Yes | Yes | Yes | | AI Insights | Basic | Advanced | Advanced | Moderate | | Sharing/Collab | Strong| Good | Good | Okay | | Integrations | Good | Strong| Good | Okay | | Price transparency | Better| Opaque| Opaque| Clear |
What matters: - Are the AI “insights” actually useful, or just dashboards nobody will check? - Is the UI something your lowest-tech rep can handle? - How much real integration is there with your CRM and other daily tools? - Is pricing upfront, or are you signing up for a year before seeing the bill?
Step 5: Test with Real-World Scenarios—Not Demo Theater
A five-minute demo looks slick, but it doesn’t show how the tool holds up when your team is in a rush, a browser tab crashes, or someone forgets their password.
How to run a real test: - Get a trial or ask for a sandbox account. - Have a few reps (and one tech-adverse manager) use it for real calls, reviews, and sharing. - Try uploading your own sales call library—how fast is it? Does it mangle accents or jargon? - Send a snippet to a peer. Is it as easy as “just share a link,” or do you need a 15-step guide? - Check if CRM data flows both ways (not just “Look, we sync contacts!”).
Red flags: - You have to ask support for every basic function. - Setup requires a four-hour call with a “solutions consultant.” - It’s impossible to get straight answers about price or contract terms.
Step 6: Don’t Forget Training, Adoption, and Support
Even the best tool flops if nobody uses it. Ask vendors: - How do you onboard teams of varying tech skill? - What does support look like after go-live? (Is it chatbots, or a real person?) - What happens when you need to add or remove users mid-contract? - Can you export your data if you leave, or are you stuck forever?
Pro tip: Ask for a reference call with a customer not hand-picked by the vendor.
Step 7: Total Cost—Not Just List Price
Don’t fall for the “per seat, per month” illusion. Total costs include: - Add-ons for integrations or features that “aren’t core” - Training and setup fees - Support tiers (sometimes basic support is extra) - Contract minimums and auto-renew clauses
Reality check: Some vendors (especially the big names) are notorious for lowballing the initial quote, then upselling you to death.
Step 8: Know When to Go Best-of-Breed vs. All-in-One
There’s no one right answer. If you already have a great CRM and content management system, a focused tool like Praiz for call intelligence might be all you need. But if your team is drowning in disconnected point solutions, maybe a broader platform makes sense—even if it does a few things less well.
What to watch for: - Will your team actually use all-in-one features, or ignore them? - Are you giving up best-in-class functionality just for “one login”? - Is integration seamless, or just “possible with a consultant and a prayer”?
Step 9: Make the Call (and Don’t Look Back)
You’ll never find the “perfect” tool. Pick the one that fits your top needs, is honest about what it can and can’t do, and that your team won’t secretly hate. Set a review date a few months out, and give yourself permission to switch if it turns out you guessed wrong.
Keep It Simple—And Iterate
Sales enablement software is supposed to help you sell more, not give you another IT headache. Stick to what matters, ignore the shiny extras you’ll never use, and don’t be afraid to change your mind if something’s not working. The best stack is the one your team actually uses—and that helps you win more deals.