So you’re trying to figure out if Pitch is really the game-changer for your sales team, or just another slick tool in an endless sea of B2B software. Maybe you’ve got a few other go to market (GTM) platforms in mind, or maybe your inbox is just full of pitches (pun intended). Either way, you’re not looking for hype—you want to cut to the chase and make a decision that actually helps your sales team sell.
If you’re tasked with evaluating software for a B2B sales team—whether you’re a sales manager, ops lead, or just the “software person” by default—this guide’s for you. Here’s a no-BS, step-by-step approach to comparing Pitch with other B2B go to market platforms.
1. Get Clear on What “Go to Market” Means for Your Team
Let’s start by being honest: “go to market” software can mean almost anything. Some tools are really just fancy slide decks. Others are sales enablement suites, CRM add-ons, or glorified file sharing. Before you look at features, decide what you actually need.
Ask yourself: - Are you looking for a platform to create and share pitch decks? - Do you need content management and analytics, or is simple collaboration more important? - Is your team remote, hybrid, or office-based? (This affects how you share and update materials.) - Is integration with your CRM (like Salesforce or HubSpot) a must-have, or just a nice-to-have?
Pro tip: Write these down. If you can’t list your top 3 must-haves, you’re not ready to compare anything yet.
2. Make a Shortlist of Tools—But Don’t Get Bogged Down
You don’t need to compare 20 tools. Start with 3–5 that actually fit your requirements. Here’s what most teams end up with:
- Pitch (obviously)
- Google Slides or PowerPoint (the classics)
- Sales enablement platforms (like Showpad, Seismic, or Highspot)
- All-in-one CRMs with content tools (like HubSpot Sales Hub or Salesforce Sales Cloud)
- Wildcards (Notion, Canva, etc.)
Don’t include something just because it’s “hot” on Product Hunt this month. Stick to what solves your core problem.
3. Compare the Basics: Features That Matter (and Ones That Don’t)
Every tool has a long feature list. Most of it’s irrelevant. Here’s what actually moves the needle for B2B sales teams:
a) Content Creation & Collaboration
- Real-time editing: Can multiple people work on a deck at once, or do you send 20 versions by email?
- Templates: Are there good starting points, or does everything start from scratch?
- Brand control: Can you lock in your company’s look, or does everyone go rogue with fonts and colors?
- Version history: Mistakes happen—can you roll back easily?
What to ignore: AI-powered slide suggestions, “inspirational” stock photo libraries, or anything that just adds fluff.
b) Sharing & Presentation
- Link sharing: Can you share a live link, or are you stuck with PDFs?
- Permission controls: Can you set who can view, edit, or download?
- Live presenting: Is there built-in support for remote demos, or do you need to screen-share on Zoom?
What to ignore: QR code generators, embedding GIFs, or “social sharing.”
c) Analytics
- Viewer tracking: Can you see who actually opened your deck? For sales, this is huge.
- Engagement insights: Do you know what slides people spend time on?
- CRM integration: Can you tie engagement data back to contacts or deals?
What to ignore: Vanity metrics (like “total downloads”) that don’t tie to real sales activity.
d) Integrations
- CRM: Native integration beats clunky Zapier hacks.
- Slack or email: Can you get notifications where your team already lives?
- Single sign-on (SSO): IT will thank you.
What to ignore: Integrations you’ll never use (looking at you, Trello).
4. Dig Deeper: What’s Unique About Pitch?
Pitch’s big promise is modern, collaborative pitch deck creation—think Google Slides, but actually designed for sales teams. Here’s where it stands out (and where it doesn’t):
What works: - Speed: The interface is genuinely fast and easy to pick up. Teams usually get the hang of it in a day. - Collaboration: Real-time editing actually works, with granular permissions. No more “final_v3_reallyfinal.pptx”. - Brand controls: Lock in fonts, colors, and templates so nobody goes off-brand. - Analytics: You can see who viewed your deck, which slides they lingered on, and get notifications when prospects engage. - Presentation: Live presenting is built in—no need to juggle files or screen shares.
What doesn’t (or isn’t unique): - CRM integration: Pitch has some native integrations, but it’s not as seamless as what you’ll get with an all-in-one CRM. If your team lives and dies by Salesforce, this might bug you. - Offline access: If your reps are on the road or have spotty Wi-Fi, Pitch isn’t as reliable as old-school PowerPoint. - Limited document types: Pitch is great for decks—not for contracts, one-pagers, or proposals. If you need a full suite, look elsewhere.
Ignore the hype: The AI features are nice to have, but not a reason to switch. Most teams don’t use them beyond the first week.
5. Run a Hands-On Test—Don’t Trust the Demos
Every sales tool looks great in a vendor demo. The only way to know if Pitch (or any other tool) actually fits your team is to try it in the wild.
How to do it: - Pick 2–3 real deals: Use the tools to create, share, and present an actual sales deck. - Invite your team: Get feedback from sellers, not just sales ops or marketing. - Test integrations: Connect with your CRM, Slack, or whatever else you use daily. - Share with real prospects: See if the analytics and sharing features deliver as promised.
What to look for: - Did reps actually use the tool, or did they revert to old habits? - Was it faster/easier to update and share decks? - Did you get useful analytics—or just more noise? - Did buyers seem to engage more, less, or about the same?
If you can’t get a pilot up and running in a week, that’s a red flag.
6. Consider Pricing—and the Real Cost of Switching
Here’s the part nobody loves to talk about: budgets and hidden costs. Pitch is usually cheaper than enterprise sales enablement platforms, but more expensive than Google Slides or PowerPoint (which you might already be paying for).
Remember to factor in: - Per-user pricing: Does everyone need a paid seat, or just a few power users? - Implementation: How long will it take to roll out? (Hint: Salespeople hate training sessions.) - Change management: Will people actually switch, or will you end up with two systems?
Pro tip: Don’t just compare list prices. The biggest cost is usually the time spent migrating content and training the team.
7. Gut Check: Is This Solving a Real Problem, or Just Adding Noise?
Here’s where you need to be honest with yourself. If your current process “mostly works,” and your team is happy, don’t switch for the sake of switching. On the flip side, if your decks are a mess, sales is wasting hours formatting, and nobody knows which version to use, a tool like Pitch might be worth it.
Ask: - Will this actually help my reps close more deals? - Does it make their lives easier, or just add another login? - Is this tool going to get adopted, or gather dust?
If you’re not sure, don’t buy yet.
Final Thoughts: Keep It Simple, Iterate Fast
Picking sales software doesn’t have to be an endless research project. Get clear on your needs, shortlist a few tools, and run a real test. Don’t get distracted by shiny features you’ll never use. The best tool is the one your team actually adopts and uses to win more deals.
If you make a call and it doesn’t stick, that’s fine—just pivot. The worst outcome is spending months evaluating tools and changing nothing.
Keep it simple. Test, learn, and move on. Your sales team (and your sanity) will thank you.