If you're tired of software reviews that sound like marketing copy and just want the real info, you're in the right place. This guide is for sales leaders, ops folks, and anyone tasked with picking a go-to-market (GTM) tool for their B2B sales team. We'll walk through how to actually compare Odro with other GTM platforms—without getting lost in buzzwords or shallow feature checklists.
Let's keep it practical, honest, and focused on what really matters: helping your team sell more, with less hassle.
1. Get Clear on What “GTM Software” Actually Means (and Why It’s So Messy)
GTM (go-to-market) software is a vague catchall. It covers everything from video interview tools, CRM add-ons, outbound automation, call recording, scheduling, and more. Odro started as a video interview and engagement tool for recruiters, but they've expanded into broader sales enablement.
Before you compare anything, nail down:
- What your sales team actually does day-to-day. (Not just what management wishes they did.)
- Where your current process is painful. Are reps wasting time on admin? Are follow-ups getting lost? Is your data a mess?
- What problem are you really trying to solve? “Sell more” isn’t specific enough.
Pro Tip: Don’t get lured by a tool just because it’s “all-in-one.” The more features, the more complexity (and the more stuff to break).
2. Map the Core Use Cases You Need (Not Just Features You Want)
Vendors love to pitch laundry lists of features. Ignore that for now. Focus on use cases—the actual jobs your team needs done.
Some to consider:
- Video messaging (for prospecting or follow-up)
- Interview scheduling and automation
- CRM integration (with Salesforce, HubSpot, etc.)
- Call recording and analytics
- Pipeline visibility
- Collaboration tools for team selling
Make a shortlist of your top 3–5 must-haves. If you need compliance (GDPR, SOC 2), add it to the list. If your reps hate clunky UIs, put usability at the top.
Red flag: If a tool claims to do everything, it probably does nothing especially well.
3. Compare Odro’s Strengths and Weaknesses to the Competition
Here’s how Odro stacks up, honestly:
Where Odro Shines
- Video engagement: Odro built its reputation on video messaging for recruiting, but it adapts well to sales. Easy to record, send, and track who watches.
- Scheduling and automated follow-up: The scheduling tool is solid, not groundbreaking, but it works. Follow-up reminders are a plus.
- Simplicity: Odro’s UI is cleaner than most. Reps can get up to speed without a day of training.
- Focused integrations: It plays nice with major CRMs, but don’t expect deep customization.
Where Odro Falls Short
- Limited analytics: You’ll get basic engagement stats, but it’s not a full sales analytics suite. If you need granular data, you’ll be underwhelmed.
- Not a true all-in-one: Odro is great for video and some automation, but it’s not replacing your CRM, dialer, or sales engagement platform.
- Recruitment DNA: Some features and language still skew toward recruiting, which can feel awkward in pure sales orgs.
What the Competition Gets Right (and Wrong)
- Outreach, Salesloft: Better at multichannel sequencing, deeper analytics, but pricier and more complex.
- Loom, Vidyard: Simple, cheap video tools, but no scheduling or sales-specific features.
- Chili Piper, Calendly: Excellent for scheduling, but that’s it—no video or engagement tools.
- “All-in-ones” (HubSpot, Zoho): Tons of features, but can overwhelm smaller teams and get expensive fast.
4. Cut Through the Hype: How to Actually Test These Tools
Demos are mostly theater. Here’s what to do instead:
- Insist on a real trial. Don’t just watch a webinar; get your hands on it with your own data.
- Run a “day in the life” test. Pick a rep, make them use the tool for real tasks—send a video, book a meeting, log a call. Watch where they stumble.
- Evaluate integration, not just login. Does it really sync with your CRM, or does it just export a CSV?
- Measure speed. If it takes more than 10 minutes to get your first result, that’s a bad sign.
- Ask about support. You’ll need it eventually. How fast do they respond? Is there an actual human?
Pro Tip: Ignore shiny features you won’t use in the first two months. If it isn’t mission-critical now, it won’t magically become important later.
5. Get Real Pricing Info—And Watch for Hidden Costs
Most GTM software pricing is a moving target. Odro is usually mid-tier: not the cheapest, not the most expensive. But the devil’s in the details.
- Ask for all-in pricing. Include setup, training, API access, and extra seats.
- Find out what happens after your contract ends. Some tools hold your data hostage.
- Check for usage limits. Video storage, number of contacts, API calls—these add up.
What to ignore: “ROI calculators” on vendor sites. They’re mostly fiction. Build your own estimate based on your team’s actual workflow.
6. Score Each Tool Against Your Real Needs (Not a Generic Scorecard)
Don’t get stuck on someone else’s review matrix. Make your own, based on your use cases from step 2.
- List your top needs down the side: e.g., “Easy video recording,” “Salesforce sync,” “Analytics I’ll actually use.”
- Put the tools you’re considering (Odro, plus 2–3 others) across the top.
- For each box, mark: “Great,” “Works but clunky,” or “Nope.”
This simple grid will reveal a lot more than a 50-page comparison doc.
If you need a template: A Google Sheet works fine. Don’t overthink it.
7. Get Feedback From the People Who’ll Actually Use It
Leadership buy-in is nice, but sales reps are the ones who’ll make or break adoption.
- Run a quick poll or roundtable: What did they like? What did they hate?
- Look for red flags: “It’s too slow,” “I can’t find anything,” “It breaks my workflow.”
- Weigh feedback, but don’t let one loud voice decide. Some people will hate any change.
8. Don’t Forget the Boring Stuff: Security, Compliance, and Support
It’s not sexy, but you’ll regret skipping this part if things go sideways.
- Data privacy: Where is your data stored? Who can access it?
- Compliance: If you’re in a regulated industry, can the tool provide proof of compliance?
- Support: Is there a phone number or just a chatbot? Will they help you migrate data if you switch later?
9. Make a Decision—Then Plan to Review It in 6 Months
No tool is perfect, and your needs will change. Don’t treat this as a forever decision.
- Pick the tool that best fits your top 3–5 needs.
- Set a reminder to review usage and pain points in 6 months.
- Be ready to switch if it’s not working out. Sunk cost is real, but so is wasted time.
Keeping It Simple: Final Thoughts
Picking the right GTM tool isn’t about finding “the best” software—it’s about finding what actually helps your sales team do their job better, right now. Don’t get caught up in feature FOMO or slick demos. Start small, test in the real world, and don’t be afraid to change your mind.
Your team and your pipeline will thank you for it.