If you’re leading or running an outbound sales team, you know picking the right software is a big deal. There are dozens of “B2B go-to-market” tools all promising to 10x your pipeline, automate everything, and basically walk your dog. But what do you actually need? And how does Myphoner really stack up against the rest?
This guide is for sales managers, founders, or anyone who’s had to untangle the mess of sales software options and just wants something that works. No fluff—here’s how to compare Myphoner with other B2B GTM solutions without wasting weeks in demo hell.
1. Get Clear About What "GTM Software" Really Means
Before you start comparing features, let’s be honest: “GTM software” is a catch-all. Vendors use it to mean anything from CRM to dialers, sequencing tools, data enrichment, or full-on sales engagement platforms.
So, what do you actually need? For outbound sales, you’ll probably care about:
- Lead management: Organizing leads, avoiding duplicates, and tracking status.
- Outreach: Calling, emailing, and maybe LinkedIn touchpoints.
- Reporting: Simple stats on what’s working (and what isn’t).
- Integrations: Playing nice with your CRM or marketing tools.
- Ease of use: Your reps have zero patience for complicated screens.
Don’t get distracted by features you’ll never use. Start with your actual workflow, not the buzzwords.
2. Map Out Your Real Outbound Process
Grab a notepad and write down how leads get contacted in your team—step by step. Who sources them? How do reps reach out? What happens after a call? What has to sync to your CRM?
This is your “must have” list. If a tool can’t handle these basics smoothly, it’s not for you.
Pro tip: Most teams overestimate how complex their process needs to be. Start simple. If you’re mostly cold-calling and following up via email, you don’t need a “revenue intelligence” platform.
3. What Does Myphoner Actually Do Well (and Not So Well)?
Let’s cut through the pitch. Myphoner is built for outbound calling teams, especially those who want something lighter than a monster CRM but more organized than a spreadsheet.
Where Myphoner shines: - Simplicity: Setup is fast. The UI is clean. You won’t need to train your team for weeks. - Lead distribution: Smart “queue” system means reps don’t step on each other’s toes. - Affordable: Pricing won’t give you sticker shock, even for small teams. - Call focus: Built-in dialer, easy call logging, and basic SMS/email options.
Where it’s weaker: - Not a full CRM: You’ll need another tool if you want complex pipeline stages or deal management. - Limited automation: Don’t expect fancy multi-channel sequences or deep workflow triggers. - Integrations: It plays with Zapier and basic webhooks, but not every app under the sun.
If your team needs a tool to keep cold call outreach organized and moving fast, it’s a great fit. If you want deep analytics, sales playbooks, or a “sales OS,” look elsewhere.
4. Identify What the Other “GTM” Tools Actually Solve
Now, pull up the other big names you’re seeing: Outreach, Salesloft, Apollo, HubSpot Sales, etc.
Most of these tools are pushing: - Multi-channel sequencing (auto-email, call tasks, LinkedIn, etc.) - Heavy reporting and analytics - AI-driven suggestions (take this with a grain of salt) - Deep integrations with CRMs and data providers
Ask yourself: - Will we really use these advanced features, or will they just collect dust? - Does the price make sense for the stage and size of our team? - How long will onboarding actually take?
Red flag: If the demo looks like a cockpit, expect a learning curve. Some teams need all that power, but most just want reps making calls and following up.
5. Make a Shortlist Based on Your “Must Haves” (Not Hype)
Now, make a table (on paper or a doc) with your top 3-4 must-have needs from Step 2. Example:
| Feature | Myphoner | Outreach | Apollo | HubSpot Sales | |-------------------|----------|----------|--------|--------------| | Fast lead routing | ✅ | ✅ | ✅ | ❌ | | Built-in dialer | ✅ | ✅ | ✅ | ✅ | | Multi-channel | ❌ | ✅ | ✅ | ✅ | | Simple UI | ✅ | ❌ | ❌ | ✅ | | Price (small team)| Low | High | Med | Med |
Don’t get hung up on “feature checklists” from vendor websites—they’re written by marketing teams, not real users.
6. Run a Real-World Test (Not Just a Demo)
Here’s where most teams fall down: they buy after a pretty demo, then realize the tool is a pain to actually use.
What to do: - Get a trial account (or ask for a free sandbox). - Set up your actual workflow—real leads, real reps, real calls. - Time how long it takes to get going and see if reps hit snags. - Ask your reps: “Would you actually use this, or are you just being polite?”
You’ll learn more in one day of real use than a month of sales demos.
7. Factor in Price and Hidden Costs
Vendors love to bury real pricing behind “book a demo” buttons, especially for larger platforms. Don’t take list prices at face value.
- Watch for seat minimums, onboarding fees, and integration add-ons.
- Ask about contract length. Month-to-month is safer if you’re still experimenting.
- Don’t forget the cost of reps not using the tool because it’s too complex. That’s the most expensive outcome of all.
Reality check: Myphoner is usually cheaper than the big all-in-ones. But if you need a lot of bells and whistles, or want everything in one tool, the price might even out after you add in everything else for a cobbled-together stack.
8. Don’t Ignore Support and Future Proofing
Even the simplest tool will break or need help sometimes.
- How responsive is their support? (Test it during your trial.)
- Does the company feel stable? (If they’re VC-backed and burning cash, will they be around next year?)
- Is the tool updated regularly? (Old, clunky interfaces are a bad sign.)
If you’re betting your team’s workflow on a tool, make sure it’s not going to disappear or get abandoned.
9. Watch Out for the “Bells and Whistles” Trap
It’s tempting to buy the tool with the most features “just in case.” Nine times out of ten, those extras never get used—and just slow your team down.
Remember: - The best tool is the one your reps actually use. - You can always upgrade later if your process gets more complex. - Fancy dashboards don’t close deals—reps talking to prospects do.
Keep It Simple, Iterate, and Move Fast
Picking outbound sales software isn’t a forever decision. Start with what fits your team today, not what you might need someday. Myphoner will be perfect for some teams, and too limited for others. That’s fine.
Run a real-world test, ignore the hype, and choose the tool that gets your reps talking to prospects—not buried in tabs. If it’s not working? Switch. Sales is about action, not analysis paralysis.
Good luck—and remember, no software will magically fix a broken process. Keep things simple, and your outbound team will thank you for it.