If you’re in charge of finding better B2B leads, it’s easy to get lost in flashy product demos and bold promises. Every tool claims it’ll fill your pipeline and “supercharge” your GTM (go-to-market) strategy. Most of them sound the same. But your job is to cut through the noise and pick something that actually works for your team, your stack, and your budget.
This guide is for sales, marketing, and RevOps folks who can’t afford to waste time or money. We’ll walk through how to compare Leadinfo with other B2B lead generation tools, what really matters, and what doesn’t. Let’s keep it grounded.
1. Start With the Job You Actually Need Done
Before you even look at tools, get clear about what you really need. Lead gen platforms come in a few flavors:
- Website visitor identification: See which companies are visiting your site, even if they don’t fill out a form.
- Contact databases: Find new prospects or build lists from broad company/contact search.
- Intent data: Spot when certain companies are “in market” for what you sell.
- Outbound automation: Sequence emails, calls, and LinkedIn touches to reach out at scale.
Pro tip: Most teams don’t need all of this in one tool. Figure out what’s missing in your GTM motion: Do you need more top-of-funnel? Better data? More efficient outreach? Nail this down before signing up for demos.
2. Lay Out the Real-World Use Cases
Write down the actual workflows you want to improve. For example:
- Marketing wants to know which companies are hitting the pricing page, so sales can follow up.
- SDRs need fresh, accurate contacts at target accounts.
- You want to see which leads are warming up, without relying on form-fills.
Test every tool—including Leadinfo—against these daily realities. If a feature sounds cool but doesn’t fit a real workflow, ignore it.
3. Break Down the Evaluation Criteria
Here’s what to look for, and what to ignore:
What Matters
- Data Accuracy: Are company matches and contact details right, or do you get a lot of false positives?
- Coverage: Does the tool have data for your target regions and industries?
- Ease of Use: Can your team (not just IT) set it up and use it daily?
- Integrations: Does it play nice with your CRM, email tools, and marketing automation?
- Transparency: Can you see where the data comes from? Or is it a black box?
- Support: Do you get actual help, or just a chatbot?
What’s Overhyped
- “AI-powered insights”: Usually just fancy ways of showing the same data.
- Super granular tracking: Nice to have, but usually overkill unless you have a huge team.
- Endless “engagement” features: If you aren’t using them now, you won’t start just because a tool adds them.
4. Compare Leadinfo With the Main Alternatives
Let’s get specific. Here’s how Leadinfo stacks up against common types of B2B lead gen tools, and what to look out for.
Leadinfo: What It Actually Does Well
Leadinfo is mainly a website visitor identification tool. It matches anonymous website visitors to company IP addresses, so you can see which firms are checking you out—even if they never fill out a form. Here’s what it’s genuinely good at:
- Simple Setup: You just add a tracking script to your site. No dev team needed.
- Decent Company Matching: Especially in Europe, where some other tools struggle.
- Actionable Alerts: Sales can get notified when target accounts visit.
- Integrations: Connects with most major CRMs (like HubSpot, Salesforce, Pipedrive).
Where It’s Weaker:
- Contact Data: You get company info, not individual emails or phone numbers. If you want direct outreach, you’ll need another data source.
- US Coverage: It’s getting better, but still stronger in Europe.
- Deeper Intent Data: It tracks visits and pageviews, but doesn’t do deep “buyer intent” like some competitors.
Alternatives: What to Watch For
- Leadfeeder / Albacross: Very similar to Leadinfo—also focused on visitor identification. Differences come down to regional coverage, integrations, and pricing. Don’t expect radically better data.
- ZoomInfo / Cognism: These are full-on contact databases with intent data, enrichment, and outbound tools. Far pricier, and more complex to set up. Great if you need millions of contacts and plan to do big outbound.
- Clearbit / Apollo: More focused on enrichment and outbound. Better if you want to automate prospecting and run campaigns, but website visitor ID is less their core strength.
- 6sense / Demandbase: High-end ABM suites with intent data, ad targeting, and orchestration. If you’re running big enterprise ABM programs, these might be worth it—but most teams won’t use half the features.
5. Run Trials and See What the Data Actually Looks Like
Don’t trust the marketing site—get a free trial (or at least a demo with real data). Here’s what to do:
- Install it on your site. See which companies show up. Are they real targets, or just random ISPs?
- Compare side by side. Try Leadinfo and a competitor for a week. Which one surfaces more relevant leads? Which sends more junk?
- Check for data gaps. If you sell to US tech companies and a tool only pulls up European manufacturers, that’s a problem.
- Test the integrations. Sync with your CRM and see if your team actually uses the data.
Pro tip: Don’t just look at volume—look at fit and accuracy. One high-quality lead beats a hundred random ones.
6. Look at Pricing—But Don’t Get Gouged
Costs vary wildly. Some tools charge by number of “revealed” companies, others by seats, others by data credits. A few things to watch for:
- Hidden Costs: Is enrichment or contact data extra? Are integrations paywalled?
- Annual Contracts: Can you start monthly? Don’t lock yourself in on a gut feeling.
- Freemium Traps: Some tools show “sample” data for free, but charge to export or sync anything useful.
Reality check: Most website visitor ID tools land in the $50–$400/month range. Big contact databases can run into thousands per month. Don’t pay for more than you’ll actually use.
7. Don’t Obsess Over Features—Focus on Adoption
The fanciest tool is useless if your team ignores it. Make sure:
- The UI is simple enough that sales and marketing folks will check it daily.
- Alerts and reports actually get used (not just sent to a spam folder).
- It fits into your current process, instead of creating busywork.
If you can, get feedback from the people who’ll use it most. What looks cool in a demo might be a pain in real life.
8. Keep Privacy and Compliance in Mind
GDPR, CCPA, and other privacy laws are not going away. If you’re in Europe (or sell to Europeans), double-check:
- Where the data comes from.
- How long it’s stored.
- Whether you’re compliant with cookie/banner rules.
Most reputable tools—including Leadinfo—have docs on this, but don’t take their word for it. Ask tough questions.
9. Make a Decision—And Set a Date to Review
Pick the tool that fits your real-world needs, not just the one with the most logos or the slickest interface. But don’t treat it as a forever decision:
- Set a reminder to review usage and ROI in 90 days.
- If it’s not delivering, cancel and try something else.
- Better to switch early than get stuck with a sunk cost.
Final Thoughts: Keep It Simple, Iterate Fast
Don’t get paralyzed by choice. Most of these tools do 80% of the same thing. Start with your real needs, test with your own data, and ignore the hype. The best lead gen tool is the one your team actually uses—and that brings in leads you can close.
Try something, measure what matters, and don’t be afraid to change it up if it’s not working. GTM success is about momentum, not perfection.