If you’re running a SaaS company, you know that picking the right go-to-market tools can feel like shopping for a new car in a pitch-black garage. Everyone’s promising “insights,” “growth hacks,” and “customer love.” But you just want to know: is June.so worth it compared to all the other shiny B2B tools out there? Or are you better off with something else? This guide is for founders, product folks, and growth teams who want honest answers—not a sales pitch.
1. Get Clear on What You Actually Need
Before you dive into product comparisons, pause and get real with yourself (and your team):
- What’s the main problem you’re trying to solve? Is it product analytics? User onboarding? Activation? Retention?
- Who will actually use the tool? Some tools are built for product managers; others are really for sales or marketing.
- How much data do you need to track? If you’re early-stage, you might not need enterprise-grade analytics yet.
- What’s your budget and tech stack? No point falling for a tool that’ll break the bank or require a week of engineering time to set up.
Pro tip: Write down your “must-haves” and “nice-to-haves” before you even start Googling. This keeps you from getting dazzled by features you’ll never use.
2. What Is June.so, Really?
Time to get specific. June.so brands itself as a “product analytics tool for B2B SaaS companies.” In plain English, it’s supposed to help you figure out what your users are doing, what’s working, and what’s not—without spending hours building reports.
June.so strengths: - Simple setup: Integrates with Segment or your backend; you don’t need a data team. - Opinionated templates: Pre-built reports for common SaaS metrics (activation, retention, feature adoption). - Lightweight: Not as bloated or overwhelming as tools like Mixpanel or Amplitude. - Good for small and mid-size teams: You’ll get value without needing a full-time data analyst.
Where June.so falls short: - Not for complex, custom analytics: If you want to slice and dice data in 20 different ways, you’ll hit limits. - Fewer integrations: Not as flexible as bigger platforms—check if it works with your stack. - Reporting can be basic: Fine for most, but not for serious data nerds.
3. The B2B Go-To-Market Tool Landscape: What Else Is Out There?
The “go-to-market” tool category is a mess. Some tools are heavy-duty analytics platforms; others are CRM or onboarding tools disguised as analytics. Here are the main types you’ll run into:
- Product Analytics: Mixpanel, Amplitude, Heap, June.so, PostHog
- Customer Data Platforms: Segment, RudderStack
- User Onboarding: Userflow, Appcues, WalkMe
- CRM/Revenue: HubSpot, Salesforce, Pipedrive
Most folks comparing June.so are really looking at product analytics tools. Here’s how the big ones stack up:
| Tool | Best For | Pros | Cons | |--------------|-------------------------|----------------------------------|---------------------------------| | June.so | B2B SaaS startups/SMBs | Fast setup, templates, simple | Basic, fewer integrations | | Mixpanel | Product teams, mid/large| Powerful, customizable | Steep learning curve, pricey | | Amplitude | Data-driven companies | Deep analysis, collaboration | Complex, overkill for small teams| | Heap | Non-technical teams | Auto-captures events, easy | Can get messy, expensive | | PostHog | Privacy-focused teams | Self-hosting, open source | Needs more setup, still maturing|
Ignore the hype: Fancy dashboards and “AI insights” don’t matter if nobody on your team looks at them.
4. Compare the Right Things (Not Just Features)
Most comparison charts are useless: just a sea of checkboxes. Here’s what actually matters:
a. Ease of Setup
- Can you get real data flowing in under an hour?
- Is there a free plan or trial?
- Do you need engineers to get basic reports going?
June.so is quick—if you’re on Segment, you can be up and running in 15 minutes.
b. Reporting That Makes Sense
- Can you answer basic questions (who’s activated, which features get used) without reading docs?
- Are reports opinionated (focused on SaaS metrics), or a blank canvas?
June.so’s templates are great if you want to skip the “custom dashboard” rabbit hole.
c. Actionability
- Can you set up alerts or digests so your team actually does something with the data?
- Does the tool let you easily share results with sales, CS, or marketing?
If the tool spits out reports that nobody reads, you’re wasting money.
d. Integrations
- Does it play nice with your CRM, data warehouse, or onboarding tools?
- If you’re using Segment, Mixpanel, or Salesforce, check for out-of-the-box connectors.
June.so covers the basics, but isn’t as deep as Mixpanel or Amplitude here.
e. Cost
- Is pricing transparent, or “call sales for a quote” territory?
- Watch out for MAU/event-based pricing if your user base is growing fast.
June.so is affordable for early-stage teams; Mixpanel/Amplitude can get expensive quick.
f. Support & Community
- Can you actually get help from a human?
- Are there docs, Slack groups, or forums if you get stuck?
Smaller tools like June.so often have more responsive support, but less community content.
5. How to Actually Run a Fair Comparison
Here’s a simple process that beats endless demos and spreadsheet wars:
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Narrow your list to 2-3 contenders. Don’t waste time with a dozen trials. Pick the ones that fit your must-haves.
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Set up a test project. Integrate each tool with your staging or production data (if safe). Don’t use sandbox data—it’s not realistic.
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Try to answer 3-4 real business questions. Example: “How many users onboarded last week?” “Who used feature X after onboarding?” “Where do users drop off?”
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Share findings with your team. Can non-technical folks understand and act on the data? If not, that’s a red flag.
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Look at the numbers. Add up real costs, including setup time and any hidden fees.
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Ignore the edge cases. Don’t get distracted by features you might use in a year. Focus on what you’ll use in the next 6-12 months.
6. What to Avoid (Learn from Others’ Pain)
- Buying the biggest tool just because “everyone uses it.” You’ll burn time and money for features you don’t need.
- Assuming more data = more insight. Most teams can’t act on 90% of what big analytics tools collect.
- Chasing “single source of truth” dreams. Unless you have a data team, keep it simple.
7. Pro Tips for Getting Value (Whatever Tool You Pick)
- Automate alerts for things you care about: Weekly activation numbers, major drop-offs, etc.
- Share simple dashboards with the team: If it’s not easy to understand, nobody will use it.
- Review metrics regularly: A tool won’t magically make you data-driven. Schedule a 30-minute review each week.
- Don’t be afraid to switch: If a tool isn’t working, don’t stick with it out of inertia.
Wrapping Up: Keep It Simple, Iterate Fast
The best tool is the one your team actually uses. Don’t fall for the “most features” trap. Start with what solves your biggest pain right now, get it running, and see if it sticks. If June.so fits your workflow and answers your real questions, great—run with it. If not, move on. SaaS is all about moving fast and learning, not picking the “perfect” tool on day one.
Keep it simple, stay skeptical of hype, and remember: software should make your life easier—not more complicated.