How to Compare Heyreach With Other B2B GTM Software Solutions for Effective Lead Generation

If you’re in B2B sales or marketing, you’ve probably heard pitches from every “game-changing” lead generation tool out there. Maybe you’ve even tried a few. The problem? Most of these tools sound the same until you’re knee-deep in a contract, realizing what actually works for your team—and what’s just window dressing.

Whether you’re eyeing Heyreach or sifting through the endless list of B2B GTM (go-to-market) software, this guide will help you cut through the noise. Here’s how to compare your options and find a lead gen platform that’s actually worth your time and money.


1. Get Clear on What You Actually Need

Before you start comparing tools, zoom out. What’s broken in your lead gen process right now? Are you chasing more leads, better leads, or just trying to save your reps hours of manual work?

Don’t just chase features. Write down your non-negotiables. For most B2B teams, that’s probably:

  • Reaching the right decision-makers (accuracy)
  • Not getting your domain blacklisted or flagged as spam (deliverability/safety)
  • Easy integrations with your CRM or sales stack
  • Actual support when you hit a wall

Pro tip: Ask your team what slows them down the most in prospecting. That’s your north star.


2. Know What Heyreach and Its Competitors Actually Do

Let’s break down what you’re dealing with here. Tools like Heyreach, Salesloft, Outreach, Apollo, and a dozen others all promise to:

  • Find and verify leads
  • Automate outreach (usually via email, LinkedIn, or both)
  • Track engagement and replies
  • (Supposedly) help you book more meetings

But here’s the catch: Most of these tools overlap a lot—and their differences only matter if you know what to look for.

Heyreach is known for multi-channel outreach (especially LinkedIn), a simple UI, and a focus on “safe” automation (so you don’t get banned). Others, like Salesloft or Outreach, are broader sales engagement platforms—great if you’re running big sales teams, but possibly overkill if you’re focused on top-of-funnel lead gen.


3. Stack Up the Features—But Don’t Get Distracted

It’s easy to fall for a slick features table. Instead, focus on what’s actually useful in day-to-day prospecting. Here’s what to look for (and what to ignore):

Must-Haves

  • Data sourcing and enrichment: Can it actually find the right leads, or does it just recycle the same scraped lists?
  • Automation flexibility: Can you mix email, LinkedIn, and maybe even calls, or are you stuck in one channel?
  • Deliverability controls: Does the tool help you avoid spam filters and stay compliant with sending limits?
  • Integrations: Will it play nicely with your CRM, Slack, or scheduling tool?
  • Reporting you’ll actually use: Can you see what’s working, or are you stuck exporting CSVs?

Nice-to-Haves (Don’t Sweat These)

  • AI-written messages (usually generic)
  • Dozens of “sequence templates” you’ll never use
  • Chrome extensions you forget about after a week

Red Flags

  • Vague promises about “AI-powered” results with no explanation
  • Lock-in contracts before you can run a real pilot
  • Limited support (“Contact us for help” = you’re on your own)

4. Test Workflow Fit, Not Just Demos

A demo is a sales pitch—not a real test. Here’s how to see if a tool like Heyreach or its competitors will actually fit your day-to-day:

  • Try before you buy: See if there’s a free trial or sandbox account. If not, ask for one.
  • Run a real campaign: Don’t just “poke around.” Run a sample sequence to see if it’s easy to set up, personalize, and monitor.
  • Get your team’s feedback: Have actual users (not just managers) try it. If your SDRs or marketers hate it, you’ll never get adoption.
  • Check for time-wasters: How many clicks does it take to launch a campaign? Can you easily import/export data?

Pro tip: If setup takes more than an hour (without a consultant), that’s a bad sign for long-term ease of use.


5. Ask the Right Questions About Data and Compliance

This part isn’t fun, but it’s where most lead gen tools fall apart.

  • Where does the tool get its data? Is it up-to-date, and do you get transparency if a contact bounces?
  • How does it handle opt-outs and privacy? GDPR and CAN-SPAM fines are real. Make sure the tool helps you stay clean.
  • What happens if your account gets flagged? Does support actually help, or just blame you?

Heyreach, for example, emphasizes “safe” outreach—meaning tools to avoid LinkedIn bans and email deliverability issues. Not every tool does this well. Some will just let you burn your sender reputation.


6. Don’t Ignore Support and Community

You will run into issues—bad data, delivery problems, integration headaches. Support can make or break your experience.

  • Check response times: Send a pre-sales question and see how fast (and helpful) the reply is.
  • Look for real docs and onboarding materials: If you’re stuck waiting for a CSM, expect delays down the road.
  • See if there’s an active community: User forums or Slack groups can be a lifesaver when support is slow.

Pro tip: Search for real user complaints on Reddit, G2, or Capterra. If everyone’s moaning about the same problem, believe them.


7. Consider Price—But Don’t Get Caught by the Headline Number

Most lead gen platforms hide their real pricing behind “contact us” forms and custom quotes. Don’t just look at the sticker price.

  • Watch for hidden costs: Seats, add-ons, data credits, or integration fees can balloon fast.
  • Ask about scaling: What happens if your team grows or you want to send more messages?
  • Monthly vs. annual: Don’t sign up for a year unless you’re sure the tool fits.

Heyreach tends to be more transparent with pricing than the big enterprise tools, but always do the math based on your actual usage.


8. Pilot, Compare Results, and Decide

Now you’re down to a shortlist—maybe Heyreach and one or two others. Here’s how to make the call:

  • Run side-by-side pilots: Use each tool for a real campaign. Track replies, booked meetings, and user feedback.
  • Measure what matters: Don’t get obsessed with vanity metrics (opens, clicks). Focus on meetings booked and hours saved.
  • Talk to your team: Was it easy to use? Did it actually improve results? Anything break?

At the end of the day, the “best” tool is the one your team will actually use—and that delivers real, trackable improvements.


Keep It Simple—and Iterate

There’s no magic bullet for lead generation. Every tool has its quirks, and what works for one team might flop for another. The trick is to start simple: know what you need, run real-world tests, and ignore the hype.

Remember, you can always switch tools or stack a few together as your process matures. Don’t let the fear of picking the “wrong” platform slow you down. Start somewhere, measure, and adjust as you go. That’s how real teams get ahead.