If you're in charge of picking sales software for your team, you know the drill: endless feature lists, vague promises, and demo calls that sound more like infomercials. You want something that helps your team actually sell—not just another dashboard nobody looks at. This guide cuts the fluff and helps you make a real comparison between Getweflow and other B2B go-to-market (GTM) tools, so you can pick what works for you (not just what’s trendy).
Step 1: Get Clear on What You Actually Need
Before you start comparing, get honest about your sales process and what’s not working. Most teams don’t need every bell and whistle—just a few things that actually make their lives easier.
Questions to ask: - Where does your sales process get stuck? (Lead capture, follow-up, closing…) - What tools are your reps actually using (versus ignoring)? - How tech-savvy is your team, really? - Are you looking to replace something, or fill a gap?
Pro tip: Write this stuff down. You’ll use it as a filter to ignore shiny features you don’t need.
Step 2: Make a Shortlist of Real Contenders
There are dozens of GTM platforms out there. You don’t have time to try them all. Here’s how to narrow it down:
What “B2B GTM” tools usually means: - Sales engagement platforms (email, calls, sequences) - CRM add-ons - Pipeline management tools - Data enrichment and lead scoring
Popular options (besides Getweflow): - Outreach - Salesloft - HubSpot Sales Hub - Groove - Apollo.io
Don’t get distracted by: - Solutions built for huge enterprises (unless you are one) - Tools with a “free” plan that’s actually useless - Anything that hasn’t been updated in the last year
Step 3: Compare the Features That Matter (and Ignore the Rest)
Most vendors brag about hundreds of features. You only need to care about the ones that’ll move the needle for your team.
What to Actually Compare
1. Ease of Use
- Can your reps get up to speed fast, or will it take a week of training?
- Is the interface cluttered, or does it make sense right away?
- Can you customize it without an IT degree?
2. Integrations
- Does it play nice with your CRM (Salesforce, HubSpot, etc.)?
- Can you connect your email/calendar easily?
- Will it break your existing workflows?
3. Core GTM Features
Focus on: - Multichannel outreach (email, phone, LinkedIn) - Sequencing/follow-up automation - Activity tracking & reporting - Lead routing and assignment
Ignore: - Gimmicky chatbots you’ll never use - “AI” features that just repackage basic automation - Widgets that clutter up your screen
4. Data and Reporting
- Can you see what’s working (and what’s not) without a PhD in analytics?
- Are reports customizable, or do you need to export to Excel anyway?
5. Pricing (the real kind)
- Is pricing per user, per feature, or “call us for enterprise pricing”?
- Are there hidden fees (setup, integrations, support)?
- How do contract terms work (monthly, annual, can you downgrade)?
Pro tip: Vendors love to hide limits on things like contacts, emails sent, or integrations. Read the fine print.
Step 4: Run a Hands-On Test—Not Just a Demo
Demos are sales theater. You need to see how a tool works in your real world.
How to test: - Get a free trial or sandbox account. - Set up a basic workflow: add leads, run a sequence, check reports. - Have at least one real rep (not just a manager) use it for a day.
What to watch for: - Does anything break or feel clunky? - How much time does it actually save? - Is it annoying to use, or does it make work smoother?
Pro tip: The best tools are the ones your team wants to use, not the ones you have to beg them to try.
Step 5: Dig Into Support and Community
You’ll need help at some point. Some tools have solid support; others leave you hanging.
Check for: - Fast, honest support (not just a knowledge base full of marketing fluff) - Community forums or user groups - Regular product updates and a public roadmap
If you can’t find answers or the company is slow to respond, it’s a red flag. The last thing you want is to be stuck with a tool that won’t fix bugs or answer your calls.
Step 6: Weigh the Trade-Offs (Nobody’s Perfect)
No platform is perfect. Here’s what you might trade off:
- Getweflow: Known for a clean interface and solid core features. If you want something reps actually use, it’s a strong pick. But if you need ultra-deep analytics or a massive integration ecosystem, it might not check every box.
- Outreach/Salesloft: Feature-rich, but can be overwhelming (and expensive). Great for larger teams with complex needs, less so for lean teams.
- HubSpot Sales Hub: Nice if you’re already deep into HubSpot, but can get pricey as you scale.
- Apollo.io, Groove, others: Often cheaper, sometimes with more limited support or rougher edges.
What usually matters most: - How quickly your team can get value (weeks, not months) - Whether it fits into your current stack without drama - If you’ll actually use the features you’re paying for
Ignore things like: - Fancy “AI” dashboards that don’t show real insights - Overly complicated automation you’ll never set up - Vendor hype about “revolutionizing” your sales process (you just want to close deals, not start a revolution)
Step 7: Make a Decision—Then Review and Iterate
Pick the tool that fits your team now, not the one that’s perfect for some hypothetical future. Most sales orgs change their stack every year or two anyway.
How to roll it out: - Start with a small group. Get real feedback. - Don’t force it—if it’s not working, adjust. - Review after a month: what’s improved, what’s still a pain?
Remember: It’s better to have a “good enough” tool everyone uses, than a “perfect” tool that sits idle.
TL;DR: Keep It Simple, Stay Skeptical
Comparing B2B GTM software like Getweflow and its competitors isn’t about ticking every box or believing the glossy marketing. It’s about what helps your reps sell, what fits your workflow, and what won’t make you want to pull your hair out six months from now. Cut through the noise, test what matters, and don’t be afraid to keep things simple. You can always switch things up as your needs evolve.