If you’re leading a B2B sales or ops team, you know how much time gets wasted trying to pick the “right” go-to-market (GTM) software. Everybody claims they’ll fix your pipeline, boost alignment, and help sales and marketing finally get along. Reality? Most tools do a few things well, some things okay, and a bunch of stuff you’ll never use. If you’re eyeing Getsignals or any of its competitors, this guide will help you cut through the noise and pick what actually fits your team.
Let’s break down how to compare Getsignals with other B2B GTM tools so you don’t get stuck with shelfware—or worse, a tool that breaks your workflows.
Step 1: Get Clear on What “Sales Alignment” Actually Means for You
Before you start comparing features and pricing tables, get specific about what “sales alignment” means in your world. Vendors love to toss the term around, but every company’s version is different.
Ask yourself and your team: - Where are deals falling through the cracks? (Lead handoff, follow-up, account mapping, etc.) - Do we need better visibility, or do we have a visibility problem and a process problem? - What’s the one thing that, if fixed, would make sales and marketing less frustrated with each other?
Pro tip: Write these pain points down. If a tool isn’t built to solve those exact issues, it’s probably not worth your time, no matter how many dashboards it has.
Step 2: Make a Shortlist—Ignore the Noise
Chances are, you’ll get hit with every possible acronym: ABM, intent data, lead scoring, orchestration, and so on. Most platforms say they do it all. They don’t.
Here’s how to build a focused shortlist: - Start with teams like yours: Ask peers what they actually use and like. Ignore “best of” lists unless they’re from sources you trust. - Look for proof, not promises: Can the vendor show real customer stories, not just logos? - Cut any tool that’s “one size fits all”: GTM tools that claim to work for every industry usually end up being mediocre everywhere. - Check integrations early: If a platform doesn’t play nice with your CRM or marketing stack, move on. Integration headaches kill adoption.
Common alternatives to Getsignals: Demandbase, 6sense, Terminus, RollWorks, and a handful of niche intent-data tools. Each has a different spin—some focus on data, others on orchestration, some on analytics.
Step 3: Compare Core Capabilities Side-by-Side
Don’t get lost in 40-page feature matrices. Focus on what actually moves the needle for sales alignment.
The essentials to check:
- Lead & Account Intelligence: Does the tool surface useful info (not just data) about accounts and contacts? Can sales actually act on it, or is it just another tab?
- Signal Quality: Are the “signals” (intent, engagement, buying stage, etc.) accurate, or are you just getting noise? Ask for live examples, not just canned demos.
- Workflow Integration: Can reps get alerts and insights where they work (Slack, email, CRM), or do they have to log into another portal?
- Actionability: Is it easy to take next steps—like sending an email or triggering a sequence—right from the tool?
- Reporting That Makes Sense: Can you actually measure improvement in alignment, or are you staring at “vanity metrics”?
- User Experience: Is it fast, or does it lag? Will your least technical rep actually use it?
Honest take: Most tools look slick in the demo. But if you can’t see your real data or watch a sales rep use it live, you’re probably not seeing the full story.
Step 4: Dig Into Integration and Change Management
This is where a lot of GTM projects die. Integration is rarely as simple as vendors claim. If you’re not careful, you’ll burn months on “implementation” and still not have anything live.
Key questions to ask: - How long does a typical setup really take (not just in the sales deck)? - Do they have real integrations with your CRM (Salesforce, HubSpot, etc.), or is it just CSV uploads? - Will your sales reps need extra training or new logins? - What does ongoing maintenance look like? (Who’s on the hook for updates?) - If you need custom fields or processes, how flexible is the platform?
Ignore: “White glove onboarding” and “seamless” claims—ask for customer references who went through setup in the last six months.
Step 5: Pressure-Test the Data and the “Signals”
Every GTM tool will promise you the best intent data, the richest firmographics, or the most accurate buying signals. Most of this is marketing spin. Here’s how to separate fact from fluff:
- Ask for real sample data: Can they show what you’d see for your top 10 accounts?
- How fresh is the data? Some tools update in real time, others batch once a week. Stale signals are useless for sales.
- Can you score or customize the signals? Will you be able to tweak what’s important, or are you stuck with generic logic?
- How does the tool handle false positives? If every company looks “in-market,” nobody is.
Pro tip: Run a pilot if you can. Nothing reveals limitations like your own messy data.
Step 6: Assess the Cost—What’s Worth Paying For?
GTM tools aren’t cheap, and the price doesn’t always line up with value. Watch out for sneaky pricing models: user-based, volume-based, per-account, or “platform fees” for basic features.
What’s worth paying for: - Direct impact on sales team efficiency or pipeline quality - Integrations that actually save you time (not just check a box) - Support that responds when things break
What’s not worth paying for: - Fancy dashboards nobody looks at - Features you’ll never use (AI-powered X, if nobody on your team understands X) - Locked-in contracts “for your convenience”
Ask for a clear, no-BS summary of total cost—setup, annual fees, everything. If they dodge, that’s a red flag.
Step 7: Reality-Check with Your Team
Even the best tool is useless if nobody uses it. Loop in sales, ops, and marketing before you sign anything.
- Get a couple of reps to test-drive the tool
- Ask frontline managers if the insights actually help, or just add noise
- Check if the tool will require new processes (and if your team will actually follow them)
You want a tool that fits your team’s habits—not one that expects everyone to change overnight.
A Few Things Most Buyers Overlook
- Vendor churn: GTM is a hot market, but some startups get bought, pivot, or disappear. How stable is the vendor?
- Data privacy: If you’re in a regulated industry, check how they handle data and compliance. Don’t assume it’s all buttoned up.
- Mobile experience: If your reps are on the go, does the tool work on mobile—or is it desktop-only?
- International support: If you sell globally, does the tool cover your regions, or just North America?
Keep It Simple—And Iterate
Don’t overthink this. The goal isn’t to pick the most feature-rich platform—it’s to solve your actual sales alignment problems. Start with something that works for your team right now, then adjust as you learn.
Test with real users, skip the hype, and remember: the best GTM tool is the one your team actually uses. If you keep it simple and review what’s actually helping, you’ll be way ahead of most buyers.