If you’re in B2B sales or marketing, you know the drill: every tool out there promises to find you more leads, automate your outreach, and basically print money. Truth is, most “GTM” (go-to-market) platforms have a lot of overlap, and only a few features actually move the needle. This guide is for anyone trying to cut through the noise—whether you’re eyeing a platform like Enecto, or just trying to avoid another expensive disappointment.
Let’s break down how to compare Enecto with other B2B GTM lead gen tools, what to look for, and what to ignore—so you can actually get results.
Step 1: Get Clear About Your Real Needs
Before you even start comparing tools, get brutally honest about what you actually need. Ignore the 40-slide pitch decks and ask yourself:
- Where are you losing leads? Is it at the top of the funnel (finding companies), in outreach, or somewhere else?
- What’s your sales process REALLY like? If you’re a small team, you don’t need a tool built for a 50-person SDR army.
- How much data do you genuinely need? More isn’t always better; it’s just noisier.
- Do you need integrations, or just email and a spreadsheet?
Pro tip: Write down your 3–5 must-haves. If a tool can’t do those, move on—no matter how flashy the rest is.
Step 2: Break Down the Core Features (Don’t Get Distracted)
Almost every B2B GTM tool says it does “lead intelligence” and “automation.” Here’s what actually matters when you’re comparing Enecto to the rest:
1. Lead Identification
- How does each tool find leads? (IP tracking, form fills, LinkedIn scraping, etc.)
- Does it just give company names, or actual decision-makers with contact info?
- How accurate is it? (Test it yourself—don’t take their word.)
Enecto’s angle: Enecto focuses on identifying anonymous website visitors and matching them to companies. That’s useful if your inbound traffic is solid, but less helpful if you’re just starting out.
2. Data Quality and Freshness
- How often is the data updated?
- Where is the data sourced? (First-party, partnerships, web scraping?)
- Are you paying for stale lists?
Honestly, most platforms exaggerate their data quality. Always request a sample before you buy.
3. Outreach Tools
- Does it automate outreach (email, LinkedIn, calls)?
- Are templates and sequences included, or do you need another tool?
- What’s the deliverability like?
Some tools try to be “all-in-one,” but end up doing nothing especially well. Decide if you want a Swiss Army knife or a screwdriver that actually works.
4. Integrations and Workflow
- Does it play nice with your CRM, marketing automation, or Slack?
- Can your team actually use it, or will it collect dust?
- How hard is onboarding?
If your team isn’t going to log in, it doesn’t matter how good the features are.
5. Reporting and Insights
- Are the reports clear and actionable, or just pretty charts?
- Can you segment by account, campaign, or rep?
- Will this data actually help you improve, or is it just for show?
Step 3: Stack Enecto Up Against Competitors
Let’s talk about how Enecto compares with some common alternatives. (Not an exhaustive list, but these come up a lot.)
| Feature Area | Enecto | Leadfeeder | 6sense | Apollo.io | |-------------------|-------------------------------|------------------------------|--------------------------|--------------------------| | Lead ID | Anonymous web visitor → company | Similar (website visitor) | Predictive + web visitor | Database + enrichment | | Contact Data | Company-level mostly | Company & sometimes people | Deep contact info | Individuals, emails, phone| | Outbound | No built-in email sequences | None | Yes (multichannel) | Yes (email/LinkedIn) | | Integrations | CRM, Slack, Zapier, etc. | CRM, Slack, Google Data | Deep CRM + ad platforms | CRM, Zapier, others | | Data Freshness| Decent, but sample first | Can be spotty | Frequent updates | Big database, mixed age | | Usability | Simple, focused | Simple | Complex, powerful | Broad, can be unwieldy | | Pricing | Mid-tier, no budget option | Similar | Expensive | Freemium + scale up |
Honest take:
- Enecto and Leadfeeder are best if you want to uncover which companies are poking around your site (without forms).
- Tools like 6sense try to predict who’s “in-market,” but be wary—predictive models are only as good as your data and usually need big budgets to pay off.
- Apollo.io is for outbound teams who want to build lists and blast emails. If you don’t need that, skip it.
Step 4: Test With Your Own Data—Don’t Trust Demos
Demos always look great. The only way to know if a tool is worth it is to try it with your own traffic, leads, and workflow for at least a week.
- Request a real trial, not just a guided demo.
- Upload your actual leads or connect your site—see what gets matched, what’s missing.
- Try exporting data into your CRM. Was it easy, or a headache?
Pro tip: Ask the sales rep for a sample of leads identified from your website. If they can’t deliver, that’s a red flag.
Step 5: Dig Into the Pricing—And The Gotchas
Pricing in this world is a moving target. Most vendors push you to a call, and the sticker shock comes later.
- Is it per seat, per lead, or a flat fee?
- Are there data caps, or do you get throttled after a certain number of leads?
- Do you pay extra for integrations?
Enecto sits in the mid-range—cheaper than the big “ABM” platforms, but not a bargain-basement option. Decide what you actually need before you get upsold on “just one more module.”
Step 6: Consider Support, Privacy, and Future-Proofing
It’s not sexy, but support and compliance matter—especially with GDPR, CCPA, and other privacy rules.
- Is support responsive, or do you get stuck in a ticket queue?
- How is personal data handled? (Especially if you’re in Europe.)
- Will the tool get better, or is it already showing its age?
If you see a lot of angry reviews about bugs or data privacy, take it seriously.
Step 7: Make Your Shortlist, Then Actually Talk to Users
Last step: narrow it down to two or three tools. Don’t just read the company’s testimonials—find real users (LinkedIn, Reddit, Slack groups) and ask:
- “What did you wish you knew before you bought?”
- “What’s the biggest pain in the butt day-to-day?”
- “Would you buy it again?”
You’ll get the stuff polished case studies never mention.
Keep It Simple—And Iterate
Don’t fall for the myth that the “perfect” tool will solve everything overnight. Start with what you need, test it with real data, and be ready to switch if it doesn’t deliver. Most teams overcomplicate their stack, then get stuck paying for shelfware.
Pick the tool that fits your actual workflow—and remember, the best software’s the one your team will actually use.