If you’re trying to pick the right B2B go-to-market (GTM) software, you know the drill: every tool claims it’s the “all-in-one solution” and will “transform your sales pipeline.” Most of that talk is noise. The real question: is this thing actually going to help your team do its job better—or just eat up budget and time? This guide is for anyone who wants to cut through the clutter and make a clear-eyed comparison between Empler and other B2B GTM tools. No fluff, just a step-by-step way to figure out what fits your business.
1. Start With Your Actual Needs (Not the Feature List)
Before you even look at Empler or any other tool, get brutally honest about what your team actually needs. Not what vendors say you need. Not what sounded cool at that last webinar.
Ask yourself: - Where are your biggest GTM bottlenecks? (Lead routing? Account insights? Workflow automation?) - What hasn’t worked with your current setup? - Are you replacing a tool, or layering something new on top?
Pro tip:
Make a “pain points” list, not a “wishlist.” If a vendor’s feature doesn’t solve a pain you actually have, it’s just noise.
2. Get Clear on What Empler Actually Does
Let’s talk about Empler. It’s pitched as a B2B GTM platform—think sales automation, account management, pipeline tracking, and integrations with common CRMs and marketing tools. But what does it really do better (or worse) than the competition?
What Empler is well-known for: - Solid account mapping and territory management - Decent out-of-the-box integrations with Salesforce, HubSpot, and Slack - Straightforward UI—your reps won’t need a manual the size of a phone book
What Empler is not: - An all-purpose analytics engine (it’s fine for basic reporting, but power users may need separate BI tools) - The cheapest option out there (you’re paying for polish, not barebones) - The most customizable—what you see is pretty much what you get
Where people love it:
Teams with complicated account structures, or anyone tired of fighting with clunky interfaces.
Where people get frustrated:
If you want to tweak every workflow to the nth degree, or need deep reporting, it can feel limiting.
3. Stack It Up: Key Factors to Compare
Now, here’s a list of what actually matters (ignore the marketing buzzwords):
a. Integration (How Painful Is It to Plug In?)
- Does it play nicely with your CRM, marketing automation, and data sources?
- Will your sales ops need to babysit API connections?
- How long does a typical rollout really take? (Ask to talk to real customers if you can.)
b. Usability (Will Your Team Actually Use It?)
- Can a regular salesperson figure it out without a week of training?
- Is the UI clean, or does it look like a cockpit from a Soviet jet?
- How annoying are the day-to-day tasks? (Demo it with your actual workflow—don’t just watch the vendor’s canned video.)
c. Automation & Workflow
- Does the tool automate the right stuff, or just create more busywork?
- Can you actually tailor automation to your process, or are you stuck with canned options?
- What happens when you need to change a workflow—do you need a consultant?
d. Analytics & Reporting
- Are the reports useful, or just pretty charts?
- Can you get granular on what’s actually happening in your pipeline?
- If you need to export data or push it to another tool, how painful is that?
e. Support & Community
- How fast do you get help when something breaks?
- Is there a real user community, or just a dead forum?
- Are updates regular, or do feature requests vanish into the void?
f. Pricing (The Real Cost, Not the Sticker Price)
- Is it per seat, per feature, or both?
- Are there setup fees or “integration services” you’ll get nickel-and-dimed for?
- What’s the contract lock-in—can you bail if it doesn’t work out?
4. Actually Try the Tools (Don’t Just Read Reviews)
Demos and sales decks are built to impress. The real test: hands-on time with your own data and process. Here’s how to keep it honest:
Set up a short trial or pilot: - Use your real workflows, not the “recommended” ones from the vendor. - Have a couple of skeptics on your team test-drive it, not just the power users. - Time how long it takes to get up and running. If you’re still wrestling with onboarding after a week, that’s a red flag.
Questions to answer:
- Did it actually solve your core pain points, or just add another login?
- Where did the tool slow your team down, or force awkward workarounds?
- Was support helpful, or did you get stuck in ticket limbo?
5. Ignore the Hype: What Not to Worry About
Don’t get distracted by the latest buzzwords—AI-powered this, “revenue intelligence” that. Most of these features are half-baked or just rebranded dashboards.
- “AI” features: Often just glorified if/then rules. Don’t pay extra for something you won’t use.
- Giant integration marketplaces: 80% of teams only need 2–3 core integrations. More isn’t always better.
- Custom branding: Unless you’re a Fortune 100, nobody cares if your logo is in the corner.
Stick to what actually moves the needle for your team.
6. Compare Side-by-Side: Empler vs. Other Popular B2B GTM Tools
Here’s a no-nonsense way to lay it out. Don’t just look at checkboxes—rate what actually matters to you on a 1–5 scale.
| Feature/Need | Empler | Competitor A | Competitor B | |------------------------|:------:|:------------:|:------------:| | Integration w/ CRM | 4 | 3 | 5 | | Ease of Use | 5 | 4 | 3 | | Workflow Automation | 3 | 5 | 3 | | Reporting/Analytics | 3 | 4 | 2 | | Support Quality | 4 | 3 | 2 | | Pricing Transparency | 3 | 2 | 4 |
Pro tip:
Weight each row based on your needs. If workflow automation is a “must-have,” double its value in your scoring.
7. Gather Real Feedback (Not Just from Champions)
Get input from the folks who’ll actually use the tool every day—not just the person who’s excited about launch day.
- Ask the crankiest rep what they hated or loved.
- Talk to sales ops about how much time it really saved—or wasted.
- Get the perspective of anyone dealing with reporting or integration headaches.
You want honest, unvarnished feedback. If a tool only works for power users or requires constant admin hand-holding, that’s not scalable.
8. Make the Call (And Don’t Overthink It)
If you’ve done a hands-on trial, talked to real users, and mapped features to your actual pains, you’re ahead of 90% of teams. Don’t get stuck in endless comparison mode.
- Pick the tool that fits today’s needs, not what you might need five years from now.
- Be ready to change if it doesn’t work out. Most software isn’t a life sentence.
- Document what you learned so you’re smarter next time.
Final Thoughts: Keep It Simple, Iterate Fast
Choosing a B2B GTM tool like Empler isn’t about checking every box or chasing the latest trends. It’s about solving real problems for your team, with tools they’ll actually use. Start simple, measure what matters, and don’t be afraid to course-correct if things don’t work out. Most of all: ignore the hype, trust your own tests, and keep moving forward.