If you're leading a B2B sales team, you've probably seen more “game-changing” go-to-market (GTM) tools than you can count. Every week, it seems like there’s another platform promising to unlock hidden revenue, make reps superhuman, or “transform” how you sell. Most of these tools boil down to dashboards, reports, and dashboards of reports.
So, how do you actually figure out if something like Atriumhq is worth it compared to everything else out there? This guide’s for team leads, sales ops, and anyone tasked with picking GTM software that people will actually use (and not just sit in a browser tab).
Let’s cut through the noise and get you a process to compare Atriumhq with other B2B GTM tools—without the shiny object syndrome.
Step 1: Get Clear on What Your Sales Team Actually Needs
Before you look at a single demo, ask: what really matters for your team?
Most teams fall into one of these buckets: - Visibility: You can’t see what’s actually happening in deals or activities. - Coaching: You want to help reps improve, not just hit them with more data. - Forecasting: Your pipeline numbers are always off. - Process: Stuff falls through the cracks—handoffs, follow-ups, you name it.
Write down your top 2-3 pain points. If you can’t name them, you’ll end up chasing features you don’t need.
Pro tip: Ask your reps and your managers. What frustrates them? What would make their lives easier? The answers are usually more practical than what you’ll get from a software vendor.
Step 2: Make a Shortlist (and Ignore the Hype)
There are hundreds of GTM tools. Most overlap like crazy. Here’s how to cut your list down:
- Start with category: Are you looking for analytics, enablement, pipeline management, or something else?
- Filter by integration: If it doesn’t work with your CRM (Salesforce, HubSpot, etc.), cross it off. Don’t believe promises of “easy” future integrations.
- Ignore the buzzwords: AI, machine learning, “deal intelligence”—most of this is just reporting with a new coat of paint. Focus on real features.
Here are some common players you’ll run into: - Atriumhq: Focuses on sales analytics and actionable coaching. - Gong, Chorus: Call recording and analysis—more about conversations. - Clari, InsightSquared: Forecasting and pipeline health. - People.ai, Salesloft, Outreach: Activity capture and automation.
Don’t get distracted by tools promising to “do it all”—those usually do everything just OK, and nothing great.
Step 3: Dig Into How Atriumhq Actually Works (vs. the Others)
Now, let’s be real about what Atriumhq does best:
What Atriumhq Is Good At
- Automatic tracking: Pulls sales activity and performance data straight from your systems.
- Rep-level insights: Makes it obvious who’s on track and who’s not, without a ton of setup.
- Coaching help: Surfaces where a rep is falling behind so managers can jump in early.
- No extra admin: Once set up, it runs quietly in the background. Not another “update your dashboard” tool.
Where Atriumhq Falls Short
- Not a forecasting tool: It’s about activity and performance, not pipeline predictions.
- Limited call analysis: If you want deep call transcription or sentiment, look at Gong or Chorus.
- Depends on your CRM hygiene: Garbage in, garbage out—if your CRM isn’t clean, Atrium’s insights will be off.
Common Alternatives: What They Actually Do
- Gong/Chorus: Great for analyzing sales calls, not much help on pipeline or activity patterns.
- Clari/InsightSquared: Focused on pipeline health and forecasting, less about individual rep performance.
- People.ai: Broad activity capture, but can feel like data overload without clear coaching tools.
Bottom line: Don’t expect Atriumhq to replace your forecasting or enablement tools. It’s for visibility and coaching, period.
Step 4: Look at Real-World Usage, Not Just Features
This is where most teams get tripped up. Fancy features look good in a demo, but what happens two months in?
- How much setup is needed? If a tool takes weeks to configure or needs a full-time admin, your team won’t use it.
- How often do reps/managers log in? Ask for usage stats from the vendor or a customer reference. If most users aren’t active, there’s a reason.
- Does it fit existing workflows? If your managers live in Slack and email, a tool that only sends web notifications will be ignored.
- Are insights actionable? More data isn’t better. You want “here’s what to do differently,” not just more charts.
Pro tip: Request a sandbox or trial with your data—not a sample account. See if the tool shows you something you didn’t already know.
Step 5: Build a Side-by-Side Comparison That Actually Matters
Forget the 20-row feature checklist. Here’s what to compare side by side:
| Criteria | Atriumhq | Alternative A (e.g., Gong) | Alternative B (e.g., Clari) | |-------------------------|---------------------|----------------------------|-----------------------------| | Main use case | Coaching & analytics| Call analysis | Forecasting | | Integration required | CRM (Salesforce, etc.) | CRM, call recording | CRM, pipeline fields | | Typical setup time | 1-2 weeks | 2-4 weeks | 3-6 weeks | | User adoption (honest) | High (for managers) | High (for enablement) | Medium | | Most helpful insight | Rep performance gaps| Deal risk in conversations | Pipeline at-risk deals | | Biggest headache | CRM data quality | Recording consent, adoption| Manual updates, complexity | | Price (ballpark) | Mid-range | High | High |
Fill this out based on your needs, not just what the vendor says.
Step 6: Test for Fit—Not Just for Flash
Here’s what to do before you roll anything out:
- Pilot with a few managers/reps: Don’t foist a new tool on everyone at once. Start small and listen to feedback.
- Ask, “Would you miss this if it disappeared?” If the answer is “meh,” don’t roll it out.
- Look for quick wins: If you’re not seeing useful insights or time saved in the first month, you probably never will.
Red flag: If a tool needs a ton of change management, it’s probably too complex for daily sales use. Salespeople are busy—they won’t jump through hoops.
Step 7: Ignore the Fancy Roadmap—Buy for What’s There Today
Vendors love to sell you on what’s “coming soon.” Features that don’t exist yet are just vapor. Focus on what the product does now, not what might be shipped next quarter.
Questions to ask: - “Can I use this out of the box, this month?” - “How much of your roadmap gets delivered on time?” - “Who actually owns support and onboarding?”
If the answers are vague, move on.
Step 8: Get Real About Cost—All-In
Most SaaS pricing is a maze. Here’s what to pin down: - Per user, per month: Get this in writing, not just a “starting at” number. - Implementation fees: Some vendors sneak these in. - Admin time: If you need to dedicate someone part-time to keep the tool running, that’s a real cost. - Hidden gotchas: Are there fees for integrations, extra reporting, or storage?
Pro tip: Ask for references from companies similar in size and CRM setup. What did they actually pay after a year?
Step 9: Make the Call—Then Iterate
Once you’ve done your homework, pick the tool that solves your top problems with the least hassle. Don’t overthink it. No platform will be perfect.
Roll it out to a small group, see what breaks, adjust, and only then scale up. Most important: re-evaluate after a few months. If your team isn’t using the tool, or it’s not actually solving your pain points, cut your losses and try something else. There’s no prize for sticking with a bad platform.
Keep It Simple
Comparing Atriumhq with other B2B GTM tools isn’t about finding the shiniest software. It’s about what helps your team work smarter—right now. Don’t let a sales deck or a trendy feature list distract you. Get clear on your needs, test in the real world, and don’t be afraid to change your mind if something better comes along. Simple wins, every time.