If you’ve ever watched a marketing campaign go sideways because files are scattered, feedback gets lost in Slack threads, or everyone’s working off a different “final” version, you’re not alone. Most teams talk a big game about collaboration, but real coordination is rare—and often messy.
This guide is for marketers, content folks, and anyone tired of chasing their own tail when it comes to campaign planning. Here’s how to use Arcade workspaces to actually bring your marketing team together, keep projects moving, and—hopefully—stop arguing about where the real spreadsheet lives.
Why Arcade Workspaces? (And What Not to Expect)
Before we get into the “how,” let’s get something straight: Arcade isn’t magic. It won’t fix a broken process or make people care overnight. But if you’re already putting in the effort and want a simple, visual way to organize everything—files, assets, discussions, and feedback—workspaces can save time and headaches.
A few things to know upfront:
- Arcade is best for visual projects. If your campaigns include demos, walkthroughs, or anything interactive, it’s a sweet spot.
- It won’t replace your project management tool. It’s not Asana or Trello, and that’s fine. Think of it as a hub for assets and collaboration, not timelines or Gantt charts.
- If your team hates new tools, ease them in. Show, don’t tell. Drop a finished Arcade into Slack and let the results speak for themselves.
Step 1: Set Up Your Workspace with the End in Mind
Don’t just create a workspace and hope for the best. Figure out why you’re using it for this campaign.
Questions to ask your team first: - What’s getting lost in the shuffle right now? (Assets, feedback, timelines?) - Who actually needs to be involved—and who just wants updates? - What “done” looks like for this campaign? (Be specific.)
How to set up your workspace:
- Create a new workspace for your campaign: Name it something obvious. “Spring Launch 2024” beats “Q2 Marketing.”
- Add the right people: Invite core team members—writers, designers, PMs, and anyone who’ll actually contribute. Don’t over-invite; too many cooks, etc.
- Organize by need, not by department: Group by tasks (e.g., “Landing Page Assets,” “Paid Social,” “Email Drafts”), not people. That way, everyone sees what matters, not just their silo.
Pro tip: If you’ve got repeat campaigns, set up a template workspace. It saves everyone from reinventing the wheel every quarter.
Step 2: Upload, Embed, and Centralize Your Assets
This is where most campaigns go off the rails. Files in Google Drive, comments in Figma, screenshots in someone’s inbox... it’s a mess.
With Arcade workspaces:
- Upload raw files directly. Decks, images, scripts, whatever. Keep them in one place.
- Embed interactive Arcades. If you’re making product demos or walkthroughs, drop them right in. No more “where’s the link?” threads.
- Link out when needed, but keep context here. If you need to reference a Google Doc, link to it—but use the workspace to explain why it matters or what feedback you want.
What works: - Everything in one spot. No more “which version?” headaches. - Previewing assets in place—so you don’t need five tabs open.
What doesn’t: - Relying only on file names for context. Always add a quick note (“Draft 2: Needs CTA review”) so folks don’t have to guess.
Step 3: Make Feedback Public (and Actionable)
Most teams say they want open feedback but default to DMs or long email chains. That’s how confusion spreads.
How to keep feedback clear in your workspace:
- Use comments for actual discussion. Tag people, ask direct questions, and keep it in the open.
- Thread replies to avoid chaos. If someone asks “Is this the final logo?” reply right there—not in a random new comment.
- Summarize decisions as you go. Mark items as “approved” or “needs work”—don’t let things linger in limbo.
Pro tip: Set boundaries. If you’re the workspace owner, say up front: “Use comments for feedback, not Slack DMs. Let’s keep everything here.” It sounds basic, but it saves a ton of confusion.
Step 4: Assign Ownership and Deadlines (Lightweight, Not Bureaucratic)
Arcade’s not a project manager, but you can still set some ground rules:
- Use tags or labels: Mark things as “Needs Review,” “Final,” or “In Progress.” It’s not fancy, but it works.
- @Mention for accountability: If you need Sarah to update the social ad copy, tag her. If everyone’s responsible, no one is.
- Pin key updates: Keep the most important stuff (timeline, campaign goals, brand guidelines) pinned or at the top. People shouldn’t have to dig.
What to ignore: Don’t try to turn Arcade into a task tracker. If you need granular task management, stick to your main PM tool and link out as needed.
Step 5: Use Workspaces for Approvals and Handoffs
If you’ve ever lost a week waiting for someone to give the green light, you know how painful approvals can be.
How to streamline with Arcade:
- Create an “Approvals” section: Put assets here as they’re ready for review. No more guessing what’s ready or not.
- Set a simple approval process: “Leave a 👍 in the comments when approved.” That’s it. No forms, no extra logins.
- Document handoffs: When the design’s ready for ads, note it in the workspace. Who’s got the ball? Make it obvious.
Honest take:
If your team ignores the workspace and still waits for Slack nudges, call it out early. You’ll save more time by being direct than hoping for silent adoption.
Step 6: Share Results and Learnings
Most campaigns end with a bang—and then everyone moves on. That’s a missed opportunity.
Wrap things up in your workspace:
- Drop in campaign results, screenshots, and links to reports. Keep it honest—what worked, what didn’t, with real numbers.
- Ask for feedback on the process, not just the work. Did using Arcade help? Where did things break down?
- Archive (but don’t delete) the workspace. That way, it’s searchable for next time, and you don’t lose the “why” behind decisions.
Pro tip: If something was a total mess, call it out. People remember real talk, not just the slides about “successes.”
What to Skip (Even If It’s Tempting)
A few things I’ve seen teams waste time on:
- Over-customizing workspaces. Don’t sink hours into color-coding or making it “pretty.” Function beats form.
- Making everyone use every feature. Some people just want to see the final version, and that’s fine.
- Trying to replace every other tool. Arcade’s great for asset collaboration, not for running your whole marketing stack.
Keep It Simple, Iterate, and Don’t Overthink It
You don’t need a PhD in collaboration to get value from Arcade workspaces. Start small: one campaign, one workspace, one set of problems to solve. Show your team how it cuts down on confusion, and tweak as you go.
The real win isn’t in the tool—it’s in having fewer “where’s that file?” moments and more time actually making your campaign work. So set up your workspace, keep it focused, and keep moving forward.