If you’re in a GTM (go-to-market) team, you know the drill: sales, marketing, CS, and maybe a handful of others all trying to stay on the same page. Most days, it feels like you’re chasing a moving target. If you’ve been handed “shared workspaces in Nooks” as the answer, you’re probably wondering: will this actually help, or is it just another tool to ignore? This is for the folks who want less busywork and more actual collaboration—without the fluff.
Let’s break down how to use Nooks shared workspaces with your GTM team, what’s worth your time, and where to skip the bells and whistles.
1. Know What Nooks Shared Workspaces Actually Do
Before you start poking around, you should know what you’re getting into. Nooks shared workspaces are places where your whole team can gather resources, run meetings, and (supposedly) sync up—kind of like Slack channels with more structure, or Zoom rooms with persistent notes and files.
What’s Good: - Central spot for meetings, notes, recordings, and docs. - Breakout rooms without the usual Zoom hassle. - Everything’s supposed to stick around, so you’re not digging through endless chat history.
What’s Not-So-Great: - Another place to check—if your team is already overloaded with tools, this could get ignored. - If you’re not disciplined about keeping things organized, it’s just a new junk drawer.
Bottom line: If your GTM team is remote or hybrid, and you’re tired of toggling between 8 different apps, it’s worth trying. If you’re all in one office or already glued to Slack, you might not need it.
2. Set Up a Workspace That Doesn’t Suck
Don’t just create a workspace and hope magic happens. A little upfront work goes a long way.
Step 1: Decide Who’s In
- Keep it tight. Only people who really need to be in the GTM workspace should be there—no random lurkers from other teams.
- Use roles. Assign folks as workspace admins if you trust them to help keep things tidy.
Step 2: Name and Structure It
- Be clear, not clever. “GTM - Q3 Launch” is better than “Dream Team” or inside jokes.
- Create channels (or rooms) by function: Sales Calls, Weekly Standup, Campaign Planning, etc. Don’t make one for every little thing—start with 2–4.
Step 3: Set Up the Basics
- Pin your key docs (playbooks, one-pagers, ICPs).
- Add links to external tools you actually use (CRM, Google Sheets, etc.).
- Set simple ground rules—like “Record meetings by default” or “Drop updates in #standup every Friday.”
Pro tip: Don’t overthink it. You can always add more structure later. Messy and active beats perfect and ignored.
3. Actually Use the Workspace for Real Work
Tools fail when they become “just another thing to check.” Here’s how to make Nooks part of your team’s real workflow.
Step 1: Run Your Meetings in Nooks
- Start with recurring meetings. Sales huddles, pipeline reviews, marketing syncs—move at least one regular meeting to Nooks and see how it feels.
- Try out the built-in agenda and notes features. They’re not magic, but they save time compared to hunting for a Google Doc every week.
- Use breakout rooms for role plays or campaign brainstorms. (They’re worth it for larger teams; if you’re 3 people, don’t bother.)
Step 2: Share and Store Stuff
- Drop call recordings, slides, and notes in the right workspace room right after meetings.
- Assign follow-ups while you’re still in the meeting, not “later” (which, honestly, means never).
What works: - Having a single spot to review call recordings or campaign docs is a lifesaver for onboarding new GTM hires. - Less “where’s that file?” Slack spam.
What doesn’t: - If nobody takes notes or uploads docs, this is just a fancier Zoom call. Habits > tools.
Step 3: Use the Workspace Between Meetings
- Post pipeline updates, campaign results, or quick wins in the main room.
- Tag teammates for feedback or sign-off right in the workspace.
- Avoid duplicating every update in Slack, Teams, or email—pick one place for GTM stuff.
4. Keep Your Workspace from Becoming a Mess
Let’s be real: most shared tools turn into graveyards fast. Here’s how to avoid that.
Step 1: Appoint a Workspace “Janitor”
- Someone (not everyone) should check once a week to archive old docs, close out finished threads, and pin new resources.
- Rotate the role if you don’t want one person stuck with it forever.
Step 2: Archive Ruthlessly
- If a campaign is over, move it out of the main feed.
- Close out old meeting notes so people aren’t confused about what’s current.
Step 3: Review What’s Working
- Once a month, ask: Is anyone actually using this? What’s helpful? What’s a hassle?
- Cut features or rooms nobody uses. Don’t feel bad. Most features in most tools are ignored anyway.
Pro tip: You’ll never get everyone 100% on board. Aim for “most of the team, most of the time.” That’s a win.
5. What to Ignore (and What Not to Worry About)
Here’s where a little skepticism pays off. Not every Nooks feature is worth your time.
Worth Trying: - Persistent meeting rooms for recurring syncs. - Shared agendas and notes—if you actually use them. - Quick jump-in voice or video huddles for fast decisions.
Skip (Unless You’re a Power User): - Over-customizing your workspace layout. - Integrations with tools your team doesn’t actually use. - Notifications for every little update (unless you love noise).
If you’re not sure if a feature is useful, try it once. If it doesn’t save you time or cut down on confusion, forget it.
6. Troubleshooting: What to Do If People Aren’t Using It
Most collaboration tools fail because people just don’t use them. Here’s how to handle the inevitable pushback.
Common Issues:
- “Another tool? We already have Slack/Zoom/Asana…”
Solution: Pick one kind of meeting or project to run in Nooks. Don’t try to move everything at once.
- “I can never find anything.”
Solution: Pin docs and notes. Archive old stuff aggressively. Put someone in charge of housekeeping.
- “I forget to check it.”
Solution: Set up calendar reminders for meetings in Nooks, or have the workspace send a daily digest (if possible).
Honest Take:
If your team hates it after a month, don’t force it. The best tool is the one people actually use, not the shiniest.
7. Quick Checklist for GTM Teams Starting with Nooks
- [ ] Workspace created, with only the right people added
- [ ] 2–4 rooms set up for key functions (not overkill)
- [ ] Key docs and links pinned
- [ ] Recurring meetings moved to Nooks
- [ ] One person assigned to keep things tidy
- [ ] Team agrees on simple ground rules
- [ ] Monthly check-in to see what’s working (and what’s not)
Keep It Simple, Iterate Often
Shared workspaces like Nooks can help your GTM team cut through the noise—if you use them for actual work, not just as another checkbox. Start basic. Don’t sweat every feature. Make small changes as you go. If it’s helping you spend less time chasing info and more time closing deals or launching campaigns, stick with it. If not? Move on. Your time’s too valuable to waste on tools that don’t pull their weight.