If you’re tasked with picking go-to-market (GTM) software for your B2B team, you already know the stakes. Get it right, and you’ll have fewer headaches, better visibility, and maybe even hit your numbers. Get it wrong, and you’re in for a year of eye rolls and Excel exports. This guide is for operators, sales leaders, and anyone who’s tired of fluffy product pitches. We’ll look at what actually matters, compare Scoreboardbuzz head-to-head with the alternatives, and help you avoid common traps.
Step 1: Get Honest About What GTM Software Actually Does
Let’s start by deflating the hype. GTM tools are supposed to help B2B teams manage pipeline, track goals, and keep everyone on the same page about “how we’re doing.” Most do this by combining dashboards, forecasting, reporting, and sometimes a bit of workflow or project management.
But here’s the thing: No tool will magically fix bad process. And most of these platforms look more alike than their marketing teams want you to believe. So when you’re shopping, focus on what you actually need:
- Visibility: Can you see what matters without fifteen clicks?
- Alignment: Will your team actually look at the tool, or will they ignore it?
- Actionable Data: Is it just charts, or does it help you decide what to do next?
- Integration: Does it play nice with your CRM and the other stuff you already use?
If you keep those four in mind, you’ll dodge most of the overblown promises.
Step 2: Be Ruthless About Your Team’s Real Needs
Before you even look at a demo, get specific. Here are some questions to ask your team (and yourself):
- What’s the ONE metric that makes or breaks our quarter?
- Where do things fall through the cracks today?
- Who needs to use the tool, and how tech-savvy are they?
- How often will you actually update or check it?
Write these down. If you can’t answer them clearly, you’re not ready to shop for software yet.
Pro tip: If your team already groans about “one more tool,” prioritize simplicity over fancy features.
Step 3: What to Watch for in Scoreboardbuzz (and Similar Tools)
Let’s be real: Scoreboardbuzz is getting buzz because it promises focused, no-fuss GTM dashboards for B2B teams. Here’s where it delivers—and where it could frustrate you.
Where Scoreboardbuzz Shines
- Simplicity: The interface is stripped-down and fast. You’re not lost in nested menus.
- Goal Tracking: Makes it dead simple to set, track, and broadcast team goals.
- Team Visibility: Everyone sees the same numbers, in real time. No “which spreadsheet is right?” drama.
- Quick Setup: If you want to get running in an afternoon, this is doable.
Where It Might Fall Short
- Customization: If you want to slice and dice data your way, options are limited compared to enterprise platforms.
- Integrations: It covers the big CRMs (Salesforce, HubSpot), but if you’re running something exotic, double-check.
- Workflow: It’s not a project management tool. Don’t expect deep task assignment or complex automations.
- Analytics Depth: Good for “what’s happening,” less so for deep-dive “why did this happen?”
Bottom line: Scoreboardbuzz is for teams who care more about adoption and clarity than building the dashboard of their dreams.
Step 4: Compare With Top Alternatives
Here’s a quick take on how Scoreboardbuzz stacks up against common GTM software picks for B2B teams. This isn’t every tool out there, but these are the names you’ll see the most.
1. Clari
- Strengths: Best-in-class forecasting, granular analytics, strong pipeline management.
- Weaknesses: Pricey. Takes serious setup. Not fun for small teams or those who hate learning new UIs.
- Who should consider: Larger B2B orgs with dedicated ops folks and complex sales cycles.
2. Gong
- Strengths: Market leader in conversational intelligence and call analysis. Good for teams who want to mine sales calls for insights.
- Weaknesses: Not a pure GTM dashboard; more about call data and coaching. Can get expensive quickly.
- Who should consider: Teams with lots of outbound or complex deals and a culture of reviewing calls.
3. InsightSquared
- Strengths: Deep analytics, advanced reporting, customizable dashboards.
- Weaknesses: Steeper learning curve. May require admin time to maintain.
- Who should consider: Data-driven orgs who want to build their own reports and have someone to manage the tool.
4. Salesforce Sales Cloud (with add-ons)
- Strengths: Ubiquitous, integrates with everything, extremely customizable—if you have the time and budget.
- Weaknesses: Can get unwieldy, especially if you’re bolting on too many apps. Adoption can be a pain.
- Who should consider: Teams already deep into Salesforce and ready to wrangle it.
5. Scoreboardbuzz
- Strengths: Easy to use, quick to set up, great for surfacing the basics with no fuss.
- Weaknesses: Fewer bells and whistles, not for power users who want to tinker.
- Who should consider: Mid-size B2B teams who want goals, pipeline, and accountability in one place—without a consulting project.
Step 5: Ignore the Shiny Stuff—Focus on These Features
A lot of vendors will try to wow you with AI, gamification, or endless integrations. Most of it is noise. Here’s what actually matters for most B2B teams:
- Accurate, real-time data: If it lags, you’re making bad calls.
- Ease of onboarding: Can you get value in a week, or will it take a quarter?
- Adoption: If your team won’t use it, it’s a waste of money.
- Support: Will someone actually help you if you get stuck?
- Cost: Not just the sticker price—think about the time and effort to get it running.
Skip: Over-complicated scoring, AI “insights” that are just restated graphs, or social feeds baked into your dashboards. Unless your team asks for these, they’re usually ignored.
Step 6: Test the Short List—Don’t Buy from a Demo
Demos are designed to hide the rough edges. Insist on a real trial—ideally with your own data, even if it’s just a CSV export. Here’s what to do:
- Pick 2-3 finalists.
- Set up a basic pipeline and a couple of goals.
- Invite a few folks on your team to use it for a week.
- Ask them to record what worked and what was annoying.
- See if you’re actually checking it, or if you forget it exists.
If a tool can’t get traction in a week, it won’t magically get better after you pay for it.
Step 7: Make the Call—And Don’t Overthink It
Once you’ve tested, go with the tool that your team likes and actually uses. Not the one with the most features, or the fanciest logo page.
A few final reminders:
- Don’t get locked into long contracts unless you’re sure. Most vendors will let you start small.
- Document what success looks like. If you’re not getting what you need after a month, move on.
- Keep it simple. The best GTM tool is the one your team checks every day.
Wrap-Up: Don’t Get Sucked In—Start Simple, Iterate
There are a million tools, and they all promise to change your life. Most won’t. Focus on a GTM solution that gets your team looking at the same numbers, acting on the same data, and moving in the same direction. If Scoreboardbuzz fits, great—if not, now you know what to look for. The only bad decision is doing nothing and hoping your spreadsheet will finally “just work.”
Pick something simple. See if it sticks. Tweak as you go. That’s it.