If you’ve ever tried to run a multi-channel go-to-market campaign and ended up with a pile of spreadsheets, missed deadlines, and a feeling that half your budget went into a black hole, you’re not alone. This guide is for marketers, growth folks, and founders who want to actually ship and improve GTM campaigns without getting buried in busywork or fancy dashboards that don’t tell you anything useful.
We’ll walk through how to build, launch, and optimize multi-channel campaigns using Getlia—a tool that promises to get your messaging, timing, and measurement out of the “herding cats” zone. We’ll also talk about what’s worth your time, what you can skip, and how to keep things from getting out of hand.
Step 1: Get Your Basics Straight Before Touching Any Tools
Before you even open Getlia, do yourself a favor and answer these questions honestly:
- Who’s your real audience? Be specific. “B2B tech buyers” is not specific. Try “Ops managers at SaaS companies with 50-200 employees, annoyed by manual reporting.”
- What’s the one thing you want them to do? Don’t kid yourself with “brand awareness.” Pick a real action: sign up, book a call, download something.
- What channels do you actually have access to? Not what you wish you had, but the ones you own or can run this month. Email, LinkedIn, paid search, affiliates, whatever.
- What does “good” look like? Set a number (even a rough one). “20 demo requests in 30 days” beats “drive engagement.”
Pro tip: You can skip 90% of the GTM fluff on the internet if you get specific about these four things.
Step 2: Set Up Your Campaign in Getlia
Once you’re not just guessing, it’s time to use Getlia for what it’s good at: wrangling campaign details without dozens of tabs or a project manager breathing down your neck.
2.1. Create a New Campaign
- Log in and hit “Create Campaign.”
- Give it a name you’ll recognize a month from now. (“Q2 SaaS Outreach” > “Spring Fling”)
- Set your goal and dates. Keep it short (2-6 weeks max). Long campaigns lose steam and data gets fuzzy.
2.2. Add Your Channels
- Pick the channels you actually plan to use. You don’t get extra points for adding TikTok “just in case.”
- For each channel, add the key info:
- Audience segment
- Message/offer
- Owner (who’s responsible)
- Budget (if it applies)
Skip the temptation to over-plan. You can always add more detail if something’s working.
2.3. Map Out Tactics
- Getlia lets you add tasks and assets for each channel. Use this to stay honest about what needs to get done.
- Attach creative, emails, or landing pages directly. Saves you from Dropbox link hell later.
- Assign deadlines. If you don’t, someone will forget.
What doesn’t work? Overcomplicating this step. If you’re spending more than 30 minutes here, you’re probably overthinking it.
Step 3: Launch Across Channels (Without Losing Your Mind)
You don’t need to launch everything at once. In fact, you probably shouldn’t.
3.1. Stagger Your Launches
- Start with the channel you know best or that’s fastest to set up. For most, that’s email or paid search.
- Roll out other channels in the following days. This gives you a chance to spot obvious issues before you multiply your mistakes.
3.2. Use Getlia’s Tracking—But Don’t Obsess
- Set up UTM links or tracking pixels as recommended. Getlia can help automate some of this.
- Pay attention to actions (signups, downloads), not just impressions or clicks.
- If you can’t track something, write it down. Manual counts are better than guessing.
What to ignore: Vanity metrics. If your LinkedIn post gets 100 likes but no one clicks, who cares?
Step 4: Watch Results in Real Time, But Don’t Panic
The first week of a campaign is when most people either freak out or lose interest. Don’t be either of those people.
4.1. Use Getlia’s Dashboards for Signals, Not Just Numbers
- Look for trends: Are you getting more signups from email than LinkedIn? Is paid search burning money with zero conversions?
- Watch for “dead” channels. If nothing’s happening after a few days, pause and move resources elsewhere.
4.2. Check In With Your Team (Or Yourself)
- Getlia’s activity feeds and task lists make it easy to see who’s behind.
- Don’t wait for the post-mortem. Nudge, reassign, or drop tasks that aren’t moving.
What works: Weekly check-ins. What doesn’t: Daily status meetings that waste everyone’s time.
Step 5: Optimize—But Don’t Get Cute
Optimization is where things get messy. Some people fall into the trap of tweaking every headline or button. Others just declare victory and move on. There’s a middle ground.
5.1. Double Down On What’s Working
- Use Getlia’s channel comparison to see where real results are coming from.
- Shift budget or effort to top-performing channels—even if it means killing your pet project.
5.2. Kill What’s Dead
- If a channel has zero conversions after a reasonable test (a week, or 500 clicks), shut it down. Don’t “give it another chance” because you spent time on it.
- Move those resources to channels that are delivering.
Pro tip: Most campaigns have one or two channels doing 80% of the work. Don’t fight it.
5.3. Test, But Don’t Run 100 Experiments
- Pick one or two things to test: subject lines, landing page copy, or offer. Don’t try to test everything at once.
- Use Getlia’s built-in A/B tracking if it’s available, or keep a simple log.
- Stop tests that don’t move the needle and try something new.
Ignore: Endless meetings about “what to A/B test next.” Just pick and go.
Step 6: Wrap Up, Learn, and Move On
Don’t drag out your campaign forever. When the planned window is done, close it out—even if you didn’t hit your numbers.
6.1. Run a Simple Post-Mortem
- Use Getlia’s reporting to see which channels, messages, and tactics actually delivered.
- Write down three things: what worked, what bombed, and what you’d do differently next time.
- Share this with your team (or future self).
6.2. Archive, Don’t Hoard
- Archive the campaign in Getlia so you can revisit it later.
- Don’t keep tweaking a “finished” campaign. Move on to the next one with your new insights.
What to skip: 20-slide decks or hour-long retros. A one-pager is plenty.
A Few Final Thoughts
Multi-channel GTM campaigns can get complicated fast. The trick isn’t to automate or analyze everything to death—it’s to keep things simple, act quickly, and pay attention to what’s actually working. Getlia can save you a lot of headaches, but only if you stay focused on the basics: specific audiences, clear offers, and ruthless prioritization.
Don’t wait for perfect. Launch small, watch closely, and iterate. That’s how real progress happens.