So, you want to reach out to companies and actually get a reply, not just land in the spam folder. This guide is for sales reps, founders, marketers—anyone tired of spray-and-pray email blasts that don’t move the needle. We’re going to dig into how to use Enecto data to make your outreach sharp, relevant, and worth someone’s attention. You don’t need to be a data scientist or have a 50-person growth team. You just need a process and a healthy dose of common sense.
Here’s how to build a personalized outreach campaign using Enecto data—without wasting your time on fluff.
1. Get Clear on Your Goal (Seriously)
Before you start pulling data, stop and ask: What do you want from your outreach? Be specific.
- Is it to book a call?
- Get a demo scheduled?
- Drive downloads or signups?
If your answer is “make connections” or “raise awareness,” you’re setting yourself up to write bad emails. Nail down your goal. Everything else—your messaging, your targeting, your follow-ups—should point at this.
Pro tip: If you’re not sure what the goal is, you’re not ready to start.
2. Define Who Actually Matters
Enecto gives you company-level data—think business names, firmographics, industry info, company size, and more. But more data doesn’t mean better outreach. You need to filter ruthlessly.
- Build a basic Ideal Customer Profile (ICP): industry, company size, location, tech stack, etc.
- Use Enecto filters to narrow down to a list that matches your ICP. Ignore the rest.
- Don’t get cute with edge cases. If you’re not sure a company fits, skip them for now.
What works: Hyper-focused lists. 30 companies that are a great fit beat 300 that are “maybe.”
What to ignore: Vanity metrics like “number of companies exported.” More isn’t better.
3. Pull the Right Data Fields
Once you’ve got your list, decide what info you actually need for outreach. Enecto can surface a lot, but most of it is white noise if you’re not careful.
Stick to the essentials: - Company name - Website - Industry/vertical - Company size (employees, revenue, etc.) - Technologies used (if relevant) - Contact info (if available—don’t sweat it if not)
Resist the urge to grab every field just because you can. The more columns you have, the more you’ll overthink your messaging.
Pro tip: If you’re not sure how you’ll use a data point in your email, leave it out.
4. Research for Personalization (But Don’t Overdo It)
Here’s where most folks trip up. Personalization doesn’t mean dropping “Hope you’re well, Bob!” at the top of your email. It means showing you understand their business.
What’s worth looking up: - Recent news about the company (funding round, new product launch, hiring spree) - Industry trends affecting them (regulatory changes, big shifts) - Technology stack (if your product integrates or competes)
What’s not: Scouring LinkedIn for the CEO’s dog’s name. If it doesn’t tie back to your value, skip it.
Keep it simple: One or two personalized details is enough. You’re not writing a novel.
5. Craft Your Messaging (Don’t Sound Like a Robot)
Your email should show, in the first few lines, that this isn’t a generic blast. Use the data you pulled to be specific. Ditch the templates that sound like “I help companies like yours increase efficiency by 10x…” Nobody believes those.
A good outreach email should: - Reference something real about the company (“I saw you just rolled out a new feature”) - Make a clear, relevant offer (“I think we can help you cut onboarding time for your app”) - Have a single, easy-to-answer call to action (“Worth a 10-minute call next week?”)
What doesn’t work: Long intros, jargon, or pretending you’ve been “following their journey.” Be direct, be real, and be brief.
Example structure:
Hi [Name],
Saw [Company] just [did something specific]. I work with [similar companies] to [solve a specific problem]. Think we can help you [benefit].
Can I send over a quick idea, or is there someone better to talk to?
6. Use Enecto Data to Segment and Batch
Don’t send the same email to everyone. Use the firmographic data to create small batches—by industry, company size, or tech stack—and tweak your messaging for each.
Why? - You can test what works (maybe SaaS companies respond to a different angle than agencies). - You don’t have to rewrite every email; just adjust the relevant details.
Don’t oversegment: If your list is under 50 companies, just personalize individually.
7. Automate Wisely (and Check Your Work)
You can use outreach tools (like Mailshake, Apollo, etc.) to send personalized emails at scale. But even with good data, automation can go sideways fast.
Watch out for: - Merge field errors (e.g., “Hi {FirstName}”) - Weird formatting when inserting company info - Sending to the wrong contacts
Best practice: Send the first batch to yourself or a teammate to catch mistakes. Always check the preview before hitting send.
8. Track What Matters
Open rates are nice, but replies are what count. Use UTM tags or unique links if you want to see what drives action. But don’t drown in metrics.
What to focus on: - Reply rate (positive or negative) - Meetings booked - Actual deals in pipeline
Ignore “vanity metrics” like open rates or click rates—those can be misleading, especially with Apple Mail and privacy changes.
9. Iterate and Refine
The first version of your campaign won’t be perfect. That’s normal.
Do this: - Tweak your messaging based on replies (or lack of them) - Drop segments that don’t respond - Double down on what works
Don’t waste weeks building the “perfect” campaign before you send anything. Send, learn, adjust.
Honest Downsides and What to Skip
A few reality checks:
- Enecto data isn’t magic. It can help you find and understand companies, but it won’t write the email or close the deal for you.
- Don’t obsess over personalization. If it takes more than a couple minutes per lead, you’re overdoing it.
- Don’t buy into “AI copywriting” hype. Most tools churn out the same stiff, generic templates. Use your own words.
Keep It Simple and Ship It
Personalized outreach isn’t rocket science. Use Enecto to get the right data, keep your messaging real, and focus on companies that actually care. Start small, get feedback, and iterate. Most of the “hacks” out there are just distractions. What gets replies is being relevant, respectful of people’s time, and following up.
Don’t overthink it. Get your first batch out the door, see what happens, and improve from there. That’s how you build outreach that works.