How to build a multichannel outreach workflow in Linkwheelie

If you’re serious about getting replies from busy people, you can’t just blast a generic email and hope for the best. Multichannel outreach—using email, LinkedIn, X (Twitter), and beyond—actually works, but only if you do it right. This guide is for anyone who wants real results from their outreach, not just more work for work’s sake.

Here’s how to build a multichannel outreach workflow in Linkwheelie that won’t waste your time or get you flagged as spam.

1. Get Clear on Your Goals (Seriously)

Don’t skip this. Before you mess with any tool, nail down:

  • Who are you trying to reach? (Be specific.)
  • What’s your offer, and why should they care?
  • What channels do these people actually use?

If you’re just “doing outreach” because your boss said so, stop. The best workflow in the world can’t save you from a bad list or a weak message.

Pro tip: Don’t try to hit every channel just because you can. More isn’t always better—just noisier.

2. Prep Your Data: Build a Clean Prospect List

Linkwheelie is only as good as the list you feed it. Here’s what works:

  • Start with a spreadsheet. Keep it simple: name, company, email, LinkedIn URL, X handle, etc.
  • Check for missing/duplicate info. Outreach dies fast if you’re guessing at emails or messaging the same person twice.
  • Segment by channel. Not everyone is active everywhere. Tag prospects by where you’ll actually reach them.

Ignore the hype: Most “list building hacks” just pull junk data. If your list is weak, your workflow is doomed from the start.

3. Connect Your Channels in Linkwheelie

Now for the tool itself. Linkwheelie lets you plug in multiple channels so you can manage everything in one place. Here’s what to do:

a. Integrate Your Email

  • Connect your Gmail or Outlook account (or whatever you use).
  • Use a sending address that won’t get you blacklisted if things go south. Don’t use your main work email for cold outreach.

b. Connect LinkedIn

  • Link your LinkedIn account.
  • Linkwheelie can automate connection requests and follow-ups, but don’t set it to full blast. LinkedIn hates bots, and so do most humans.

c. Add X (Twitter), if you’re using it

  • Connect your X account.
  • Keep in mind: DMs are hit-or-miss. Many people ignore DMs from strangers. Don’t waste effort if your prospects aren’t active on X.

Honest take: Most people overestimate how many channels one person can handle well. If you’re new to multichannel, start with two. Add more only if you’re not already overwhelmed.

4. Map Out Your Outreach Sequence

This is where most folks get lost. Don’t just copy a template and blast away. Here’s a smart, simple sequence:

  1. Start warm—if possible. Like or comment on a LinkedIn post, or retweet something relevant.
  2. Send a personalized connection request/message. Keep it short and specific.
  3. Wait a day or two. Don’t be desperate.
  4. Send your main email outreach. Reference your earlier touchpoint, if you had one.
  5. Follow up (once or twice, max). Make each message a little different. Don’t spam.

How to do this in Linkwheelie:

  • Use the sequence builder to set delays between steps.
  • Write custom messages for each channel—don’t just cut and paste.
  • Use merge tags (like {{first_name}}) for light personalization. But don’t kid yourself: everyone knows when they’re getting a mail-merge.

Skip: Gimmicky “breakup emails” or fake urgency (“I’m closing your file!”). People see through that stuff.

5. Set Up Sending Rules and Safeguards

This part matters if you want your accounts to last:

  • Throttle your sends. Don’t send 100 messages at once. Spread them over days.
  • Set daily limits. Linkwheelie lets you cap sends per channel. Start low (10-20 per day) and ramp up if you’re not getting blocked.
  • Randomize timing. It shouldn’t look like a robot is working at 2AM.

Pro tip: Always test your workflow on yourself or a friend first. Catch embarrassing mistakes before you hit 100 strangers.

6. Track Replies and Adjust on the Fly

Linkwheelie gives you basic analytics—opens, clicks, replies, bounces. But don’t obsess over vanity metrics. Instead:

  • Focus on replies. That’s what matters.
  • Check for patterns. Are certain steps bombing? Is LinkedIn outperforming email, or vice versa?
  • Adjust quickly. Don’t keep sending a message that never gets a response.

What to ignore: Open rates. With privacy features in Gmail and Apple Mail, these numbers are mostly guesswork now.

7. Stay Out of Trouble (and Out of Spam)

A little caution goes a long way:

  • Warm up new email accounts. Don’t send cold emails from a fresh domain day one.
  • Avoid spammy words and links. No “free,” “guaranteed,” or shady link shorteners.
  • Respect unsubscribes and opt-outs. If someone says no, take them off your list.

Reality check: Linkwheelie is a tool, not a magic wand. Abuse it and you’ll tank your sender reputation—or worse, get your accounts banned.

8. Don’t Over-Engineer: Keep It Simple

It’s easy to get lost in features you don’t need. Start basic:

  • 2-3 steps per channel, max
  • Focus on one clear call-to-action
  • Review results weekly, not daily

Add complexity only if you have a real reason. Most success comes from better targeting and messages, not fancier automation.

Summary: Iterate, Don’t Overthink

Multichannel outreach works when you combine good targeting, clear messaging, and just enough automation to save time—not make you look like a robot. Linkwheelie makes it possible, but it’s on you to keep things grounded and human.

Start with a simple workflow, see what gets real replies, and adjust from there. And remember: if your list or your pitch is bad, no fancy tool will save you. Keep it simple, stay out of trouble, and improve as you go.