How to build a multichannel outreach campaign in Gan to increase b2b engagement

If you’ve ever sent out a hundred cold emails and heard nothing but crickets, you’re not alone. B2B buyers are drowning in outreach. Getting a real response takes more than blasting LinkedIn and hoping for the best. This guide is for marketers and sales pros who want to use Gan to build an outreach campaign that actually gets noticed—without burning out your team or your prospects.

Let’s cut through the hype and focus on what works—and what doesn’t—when it comes to multichannel campaigns in Gan.

Step 1: Get Clear on Your Audience (Don’t Skip This)

Before you even log in to Gan, nail down who you want to reach. Broad targeting wastes time and annoys people. Be uncomfortably specific:

  • Job titles (not just “decision makers”—which ones, exactly?)
  • Company size, industry, tech stack
  • Geography (if it matters)
  • Real pain points (not generic “increase ROI” fluff)

Pro tip: If you have existing customers you wish you could clone, start there. Pull their data, look for patterns, and build your list around those traits.

What to ignore: Vague “ideal customer profiles” that say nothing concrete. If you can’t imagine the person you’re reaching out to, neither will they.

Step 2: Map Out Your Channels (and Be Ruthless)

Gan lets you run outreach across email, LinkedIn, SMS, and sometimes phone. But more isn’t always better. Choose only the channels your audience actually uses.

  • Email: Still the workhorse for B2B. Best for detailed messages and follow-ups.
  • LinkedIn: Good for connecting with folks who are active there. Terrible if your targets never log in.
  • SMS: Only if you have permission and a very good reason. Don’t be “that company.”
  • Phone: Use sparingly. Cold calling still works in some industries, but it’s not 2010.
  • Others: Gan might offer integrations with Slack or WhatsApp, but don’t get distracted unless you know your audience is there.

Pro tip: Start with 2 channels (usually email + LinkedIn). Add more only if you’re hitting a wall.

Step 3: Build (or Clean Up) Your List

Garbage in, garbage out. Don’t dump old, stale lists into Gan and hope for miracles.

  • Use LinkedIn Sales Navigator, Apollo, or similar tools to find fresh, accurate contacts.
  • Verify email addresses with tools like NeverBounce or ZeroBounce.
  • Make sure you’re compliant with privacy rules (GDPR, CAN-SPAM, etc.).
  • Add key fields to your spreadsheet: Name, Job Title, Company, Email, LinkedIn URL, etc.

What to ignore: Buying huge, cheap lists. They’re mostly junk and will tank your deliverability.

Step 4: Set Up Your Gan Account Right

If you’re new to Gan, spend a few minutes getting your settings right. It’ll save you headaches down the road.

  • Connect your email and LinkedIn accounts directly in Gan.
  • Set up sending limits—don’t blast 500 emails on day one or you’ll get flagged as spam.
  • Warm up new email domains before sending (send a slow trickle of real messages for a couple weeks).
  • Import your cleaned list and double-check for formatting errors.

Pro tip: Use Gan’s test send features before launching a real campaign. It’s embarrassing to send “Hi {FirstName}” to a hundred CEOs.

Step 5: Write Messages People Don’t Instantly Delete

Most outreach fails because it sounds like spam. Gan can automate sending, but you have to write like a human.

  • Start with a subject line or LinkedIn intro that’s clear, not clickbaity.
  • Personalize your first sentence to show you actually know who they are.
  • Be brief. Say why you’re reaching out in 1-2 sentences.
  • Have a specific, low-pressure call to action (“Are you the right person to talk to about X?” beats “Let’s jump on a call”).
  • Use merge fields in Gan for real personalization (but check the preview for awkward errors).

What to ignore: “Hope this finds you well” and other filler. Everyone sees through it.

Pro tip: Write your first drafts in plain text, not in Gan. Only paste them in once they sound like something you’d actually reply to.

Step 6: Build Your Outreach Sequence in Gan

Here’s where Gan shines: scheduling a sequence of messages across channels, so you don’t have to track it all in a spreadsheet.

  1. Create a new sequence: Name it something you’ll recognize later.
  2. Set up steps:
  3. Day 1: Email #1
  4. Day 3: LinkedIn connection request (custom note)
  5. Day 7: Email #2 (a polite follow-up)
  6. Day 10: LinkedIn message (if they accepted)
  7. Day 14: Last email (a breakup/feedback ask)
  8. Adjust timing: Don’t bombard people daily. Leave gaps so you’re not annoying.
  9. Assign channels and templates: Pick which message goes where.
  10. Set up conditional logic (if Gan supports it): E.g., “If they reply, stop sequence.”

What to ignore: Overly complicated flows with 6+ steps or weird channel-hopping (“Email, then call, then WhatsApp, then carrier pigeon”). Stick with what’s realistic for your team.

Step 7: Launch Small, Then Watch Like a Hawk

Don’t hit “go” on your whole list. Start with a small batch.

  • Send to 20-30 contacts first.
  • Watch for bounces, bad personalization, or angry replies.
  • Fix issues before scaling up.
  • Use Gan’s dashboard to track opens, replies, and conversions (not just vanity metrics).

Pro tip: Reply rates are a better measure of success than open rates. If your reply rate is under 5%, something’s off.

Step 8: Iterate (and Ignore Most “Best Practices”)

No campaign is perfect out of the gate. The best teams run tight feedback loops:

  • Rewrite your outreach copy based on replies (or lack thereof).
  • Tweak timing—maybe you’re emailing on the wrong day or time.
  • Drop underperforming channels. If LinkedIn isn’t working, focus on email.
  • Keep your list fresh; remove bounced or unsubscribed contacts.

What to ignore: Articles promising “20% reply rates with this one weird trick.” There are no magic bullets. What works in one industry might flop in another.

Step 9: Don’t Annoy Your Prospects (or Yourself)

This should go without saying, but—don’t be a pest. Gan makes it easy to automate, but that’s a double-edged sword.

  • Respect unsubscribes and opt-outs.
  • Don’t keep messaging people who don’t respond after 2-3 tries.
  • Never send the exact same message to everyone.
  • If someone asks you to stop, stop.

You want to build a reputation for relevance, not for spam.

Step 10: Measure What Matters (and Move On)

At the end of your campaign (or after a few weeks), look at:

  • Reply rate: Are people engaging? If not, why?
  • Positive response rate: Are you getting real leads, or just “not interested”?
  • Meeting booked rate: The only metric that really matters in B2B.

Skip the endless A/B tests unless you have real volume. Instead, focus on clear, honest messaging and steady follow-up.

Keep It Simple and Iterate

Multichannel outreach in Gan isn’t rocket science, but it does take discipline. Start small. Write like a human. Pay attention to what works—ditch what doesn’t. Don’t let automation turn your company into another faceless spammer.

If you’re getting replies and booking meetings, you’re on the right track. If not, shake things up and try again. The best campaigns are never “set it and forget it”—they’re built on real conversations, one message at a time.