If you’re still trudging through spreadsheets and copying emails by hand, you’re wasting hours every week on B2B lead gen that should be automated. This guide is for salespeople, founders, and marketers who want to actually save time—not just chase shiny tools. We’ll walk through how to use Voilanorbert to automate the boring parts of your outbound process, so you can focus on closing deals, not copying and pasting.
Why Automate Your B2B Lead Generation?
Let’s get real: Manual prospecting is a slog. Maybe you’ve tried outsourcing, or you bought a list and got burned. Automation won’t magically make people reply to your emails, but it will:
- Cut the grunt work (finding, verifying, and organizing contacts)
- Reduce costly mistakes (like emailing a dud address)
- Free you up to actually write good outreach and follow up
But—automation is only as good as your inputs. Garbage in, garbage out. So don’t expect miracles if you’re spraying the same tired message to 10,000 random emails. This guide is about building workflows that work.
Step 1: Define Your Ideal Lead (Don’t Skip This)
Before you touch any software, get clear on who you want to reach. Most bad automation comes from skipping this step.
Ask yourself: - What industry, company size, and location am I targeting? - Who’s the real decision-maker? (Titles: CEO, VP Sales, Head of Marketing, etc.) - What does a “good fit” actually look like?
Pro Tip: Write this down somewhere you’ll see it. It’ll keep you from chasing every shiny object later.
Step 2: Build a Target List (The Right Way)
No, you don’t need to buy a sketchy email list. Start with legit sources:
- LinkedIn Sales Navigator (yes, it’s worth the money if you use it right)
- Crunchbase or industry directories
- Company websites
Export your list as a CSV with columns like: First Name, Last Name, Company, Website, LinkedIn URL, and Job Title. Don’t add emails yet—you’ll get those with Voilanorbert.
What to ignore: Lists with just company names or general info. You need people, not just brands.
Step 3: Use Voilanorbert to Find and Verify Emails
Here’s where Voilanorbert comes in. It’s not magic, but it does do the heavy lifting for finding and validating business emails.
How to use it:
-
Bulk Upload Your List:
Go to “Bulk Email Finder.” Upload your CSV (make sure you have first and last names plus company domains). -
Set Verification to On:
Always check “verify found emails.” This weeds out bounces and old addresses. Don’t skip this—it’ll save your sender reputation. -
Download Your Results:
You’ll get a new CSV with verified emails and a confidence score on each one.
Pro Tips: - Don’t expect 100% match rate. 50-70% is normal. If you’re getting much less, your input data is probably weak. - Avoid generic emails (info@, sales@). Focus on personal addresses wherever possible.
Step 4: Clean and Organize Your Data
Don’t just dump your new list into an email tool. Take five minutes to spot-check.
- Remove any “catch-all” or low-confidence emails
- Standardize columns (First Name, Last Name, Email, Company, Job Title)
- Add any missing info that’ll personalize your outreach (LinkedIn, website, notes)
What doesn’t work: Spraying half-finished lists. If you wouldn’t reply to your own email, neither will they.
Step 5: Automate Outreach (But Keep It Human)
Automation is great for sending, but nobody wants to get a robot email. Use your Voilanorbert-verified list in a real outbound tool (Reply.io, Mailshake, Lemlist, etc.).
Set up your workflow:
- Personalize at scale: Use first name, company, or recent news in your templates.
- Set sensible limits: 50-100 emails per day per sender is safe. Don’t get greedy or you’ll end up in spam.
- Space out follow-ups: 2-3 touchpoints over a couple weeks is usually enough.
- Track replies manually: Automation can’t always catch nuanced replies—don’t miss a hot lead.
Pro Tip: Write your first few emails by hand. Once you know what works, then automate.
Step 6: Connect Your Tools (For Real Automation)
If you want to get fancy, string your tools together so leads flow automatically:
- Use Zapier or Make to connect Voilanorbert with your CRM, Google Sheets, or email platform.
- Set up “triggers” (e.g., when a new contact is verified, add them to your outreach sequence).
- Push replies or positive responses back to your CRM for follow-up.
What works: Automating the data push.
What doesn’t: Fully automated sales—don’t try to close deals without a real person stepping in.
Step 7: Measure and Improve
Don’t just “set and forget.” Automation doesn’t mean autopilot.
- Track open, reply, and bounce rates
- Spot patterns: Are certain industries or titles more responsive?
- Tweak your targeting and messaging based on what actually gets replies
If you’re not getting results, go back to Step 1 and tighten your targeting or messaging.
What to Ignore (and What to Watch Out For)
- Ignore hype about “AI-powered” lead gen tools: Most just scrape the same public data.
- Don’t buy bulk email lists: They’ll nuke your sender score and annoy people.
- Watch out for GDPR and CAN-SPAM: If you’re in Europe or emailing Europeans, get familiar with the rules. No tool will make you perfectly compliant—use common sense.
Quick FAQ
Is Voilanorbert the only tool I need?
No. It’s great for finding and verifying emails, but you’ll still need a sending platform and (probably) a CRM.
Can I automate everything?
Not if you want quality leads. Automate the grunt work, but keep the human touch in your messaging and follow-up.
Is this better than LinkedIn InMail or cold calling?
Depends on your audience and offer. Email is scalable, but nothing beats a real connection. Mix channels for best results.
Keep It Simple—Then Improve
Don’t overthink your stack. Start with a clean list, use Voilanorbert for what it’s good at, and automate just enough to save time—not so much you lose the plot. Iterate, watch your replies, and keep your workflow tight. The best automation is the one you actually use.