If your sales team is still copying and pasting LinkedIn profiles into spreadsheets, you’re wasting time. Manual lead enrichment is tedious, error-prone, and honestly—no one enjoys it. This guide is for salespeople and sales ops who want to automate the grind, get cleaner data, and focus on selling (not data entry). We’ll walk through automating LinkedIn lead enrichment using Kaspr, a tool built for exactly this job. If you want the real scoop—what works, what’s hype, and what to watch out for—you’re in the right place.
Why bother with LinkedIn lead enrichment?
Let’s be clear: LinkedIn is the best place to find B2B leads. But LinkedIn profiles rarely have direct emails or phone numbers, and the info you do get is incomplete or outdated. Lead enrichment means filling in the gaps—finding work emails, phone numbers, company details, and more—so you can actually reach out and personalize your pitch.
Doing it by hand is a timesuck. Automating it frees up hours each week, reduces mistakes, and makes your CRM a whole lot more useful.
What is Kaspr, and what does it actually do?
Kaspr is a browser extension and web tool that pulls extra contact info (like emails and phone numbers) from LinkedIn profiles. It does this via a mix of public data, partnerships, and some behind-the-scenes magic. In plain English: you give it a LinkedIn profile, and it tries to find verified contact details.
What Kaspr is good at: - Finding work emails for LinkedIn contacts - Bulk-enriching lists of profiles - Plugging into CRMs (like HubSpot or Salesforce) - Not charging a fortune (compared to some alternatives)
What it’s NOT good at: - Personal emails (results are hit or miss) - Super-niche industries (data coverage can be spotty) - Bypassing LinkedIn limits (it won’t keep your account safe if you spam)
If your goal is to get work emails and phone numbers, Kaspr is solid. If you expect miracles or 100% accuracy, you’ll be disappointed—no tool nails this perfectly.
Step 1: Set up Kaspr and connect LinkedIn
1.1 Sign up and install the extension
- Go to Kaspr and create an account. The free tier is enough to test the basics.
- Install the Chrome extension. (No Firefox or Safari, sorry.)
1.2 Connect your LinkedIn account
- Log in to LinkedIn in the same browser.
- Click the Kaspr icon and connect your LinkedIn session. This lets Kaspr pull data as you browse.
Pro tip: Don’t use your main LinkedIn account for heavy scraping or automation. If you’re pushing limits, consider a secondary account (but know that’s against LinkedIn’s terms).
Step 2: Enrich leads from LinkedIn manually or in bulk
2.1 Enriching single profiles
- Browse to a LinkedIn profile. You’ll see the Kaspr widget pop up.
- Click “Reveal Contacts.” Kaspr will show what it found: work email, maybe a mobile, company details.
- Export the data or push it to your CRM (if you’ve connected one).
2.2 Bulk enrichment (where the real time-saving happens)
- Use LinkedIn search or Sales Navigator to build a list.
- On the search results page, Kaspr lets you select multiple profiles and enrich them all at once.
- Set filters carefully—enriching hundreds of random profiles is a waste of credits and will tank your deliverability.
Watch out: - LinkedIn doesn’t love automation. Don’t run massive bulk jobs on your main profile or all at once. - Kaspr uses credit-based pricing. Every enrichment costs credits, and bulk jobs eat them fast.
2.3 Exporting and syncing
- Export enriched contacts as CSV, or push directly to your CRM (if you’ve integrated).
- Check the mapping—sometimes fields get messy, especially with custom CRMs.
Ignore: Fancy CSV “data cleaning” tools unless you’re actually seeing import errors. Focus on getting the basics right first.
Step 3: Integrate Kaspr with your CRM (optional but smart)
If you’re serious about scaling, don’t just download CSVs and upload them by hand. Kaspr plugs directly into major CRMs:
- Go to Kaspr dashboard > Integrations.
- Connect your CRM (e.g., HubSpot, Salesforce, Pipedrive).
- Map the fields—make sure “Company Name” isn’t overwriting your custom fields.
- Set up auto-sync if you want new leads to flow in as you enrich them.
Pro tip: Start with a test batch. Nothing ruins a CRM faster than a mis-mapped integration.
Step 4: Build an automated workflow
Once you’ve got Kaspr and your CRM talking, you can get creative. Here’s a simple, no-fluff workflow for most teams:
-
Build your LinkedIn lead list
Use Sales Navigator or search filters to create targeted lists. -
Bulk enrich with Kaspr
Select your list, enrich, and push to CRM. -
Trigger outreach sequences
Use your CRM or a tool like Outreach/Salesloft. Personalize with the new data. -
Review and iterate
Check how many leads have valid emails. Tweak your filters or enrichment approach if you’re getting lots of bounces.
Don’t overcomplicate things:
Automate only what saves real time and doesn’t break your process. If you need 17 Zapier steps, you’re probably making it harder than it needs to be.
What works, what doesn’t, and honest limitations
What works
- Bulk enrichment for targeted lists: Major time-saver for SDRs and AEs who prospect daily.
- CRM integration: Cuts down on manual import/export headaches.
- Work email coverage: In most mainstream industries, Kaspr finds 60-80% of work emails.
What doesn’t
- Personal emails: Don’t expect much here. Most B2B tools are weak at this.
- Phone numbers: Quality varies. Sometimes you get gold, sometimes outdated data.
- “Set and forget” automation: You still need to check deliverability and avoid spamming.
What to ignore
- Promises of “100% verified” data: No tool delivers this, and anyone who claims otherwise is selling snake oil.
- Overly fancy enrichment fields: Focus on the basics—email, phone, company, title. The rest is rarely worth the extra cost or complexity.
Common pitfalls and how to avoid them
- Burning through credits: Don’t enrich every profile you see. Be picky.
- Messy data in CRM: Always test mapping before running big imports.
- LinkedIn restrictions: LinkedIn’s anti-bot measures are real. Don’t push your account to the limit, or you’ll get restricted.
- Legal/privacy issues: Make sure you’re following GDPR or CCPA if you’re working with EU or California data. Kaspr claims compliance, but you’re still responsible for how you use the data.
Quick troubleshooting
-
Not finding emails for many leads?
Your target industry or company might have poor data coverage. Try a test batch with a competitor tool to compare. -
CRM integration not syncing?
Double-check field mappings and permissions. Sometimes it’s just a missing API key. -
Getting LinkedIn warnings?
Slow down. Limit bulk jobs. Don’t run enrichment while you’re sending hundreds of connection requests.
Wrapping up: Keep it simple, keep it moving
Automating LinkedIn lead enrichment with Kaspr isn’t magic—it’s just a smarter way to do something every sales team needs. Get your setup working, don’t chase perfection, and focus on what actually moves the needle: good leads, clean data, and more conversations.
Start small, refine your workflow, and don’t let the tech distract you from selling. If you find yourself fiddling more than prospecting, it’s time to simplify.