If you're tired of slogging through spreadsheets and LinkedIn profiles just to fill in the blanks on your leads, this one's for you. Manual lead enrichment is slow, repetitive, and honestly—kind of soul-crushing. The good news: it can be automated, and you don’t need a computer science degree to do it. This guide will show you step-by-step how to automate lead enrichment in Scrab, so you can get back to actually selling (or at least spend less time cleaning up data).
What is Lead Enrichment—and Why Automate It?
Let’s keep it simple. Lead enrichment means filling in the missing info on your sales leads: company size, job title, LinkedIn, and whatever else you need to qualify and contact someone. The problem is, most leads come in half-baked. If you’re enriching them by hand, you’re burning time you could spend closing deals.
Automating lead enrichment means:
- You don’t have to copy-paste from 10 different websites for every lead.
- Your data gets updated regularly, not just when you remember.
- You waste less time. Obvious, but important.
Not every tool does this well. Some are all hype, no substance, and you’re left with a bunch of half-filled fields and “N/A”s. Scrab is built to automate this process, but it’s not magic—you’ll still get the best results if you know how to set it up right.
Step 1: Set Up Your Scrab Account
First things first: sign up for Scrab if you haven’t already. Their free trial is enough to see if it’ll work for you, but you’ll hit a paywall fast if you want to process more than a handful of leads. That’s just the reality with most enrichment tools—Scrab included.
A few things to know right up front:
- Scrab is web-based, so you don’t need to install anything.
- It plays nice with CSVs, Google Sheets, and most CRMs through exports/imports or Zapier.
- Don’t expect a beautiful interface—Scrab is more utility than eye-candy.
Pro Tip: Get your team on the same account if you want to avoid duplicate credits and messy data.
Step 2: Prepare Your Lead List
Before you throw data at Scrab, clean up your input list. Garbage in, garbage out.
What you need:
- At minimum: contact name, company name, and (if possible) company domain or LinkedIn URL.
- The more info you start with, the better your results. If you only have email addresses, expect spotty enrichment.
How to prep: 1. Put your leads in a spreadsheet (Google Sheets or Excel). 2. Make sure columns are clearly labeled—think “First Name”, “Last Name”, “Company”, “Email”, etc. 3. Remove duplicates and obvious junk (e.g., “test@test.com”, “asdf”, etc.). 4. Save as a CSV. Scrab is happiest with CSV.
What to ignore:
Don’t obsess over having every field filled before enrichment. That’s the whole point—you’re about to fill them in automatically.
Step 3: Import Your Leads into Scrab
Importing is straightforward but pay attention to field mapping.
- Log in to Scrab and choose “Import Leads.”
- Upload your CSV or connect your Google Sheet.
- Map your columns to Scrab’s fields. Double-check this—if “Company Name” gets mapped to “Job Title,” your output will be a mess.
- Start the import.
Heads up:
If your list is big, Scrab might take a while. They process leads in batches. Don’t sit there refreshing; you’ll just get annoyed.
Step 4: Configure Your Enrichment Settings
This is where most people mess up. Don’t just hit “Go” and hope for the best.
What can Scrab enrich?
- Social profiles (LinkedIn, Twitter, etc.)
- Job titles and seniority
- Company info (size, industry, funding, tech stack)
- Direct emails and phone numbers (if available)
Pick what matters:
If you only care about LinkedIn and company size, don’t waste credits on every possible field. Scrab lets you toggle which data points to enrich—use that.
Set up rules: - Only enrich leads missing certain fields? Set that up. - Want to skip leads from certain industries or countries? Filter those out before running enrichment.
What doesn’t work well:
- Scrab’s phone number enrichment is hit-or-miss, especially outside the US.
- Don’t expect personal emails for everyone—privacy laws and data availability mean you’ll get work emails, if anything.
Step 5: Run the Enrichment
Now for the fun part. Hit the “Enrich” button and let Scrab do its thing.
- Scrab will chew through your list and start filling in the blanks.
- You’ll see progress bars, but don’t obsess over them—go get a coffee.
- When it’s done, you’ll get a report: how many leads were fully enriched, how many partial, and which ones failed.
What to check:
- Look for leads with lots of “N/A”s. Sometimes Scrab just can’t find anything. That’s normal, especially for obscure companies or people who keep a low profile.
- Spot-check a few enriched leads. Is the info accurate? If you see obvious errors (e.g., wrong LinkedIn, mismatched job titles), double-check your input data.
Step 6: Export and Sync Back to Your CRM
Once your leads are enriched, get them back where your sales team actually works.
Export options:
- Download as CSV.
- Push directly to Google Sheets (if you connected it).
- Use Scrab’s integrations for CRMs like HubSpot or Salesforce—or set up a Zapier automation.
Pro Tip:
Don’t overwrite existing data unless you’re sure Scrab’s info is better. Merging is safer, especially if you have custom notes or tags.
What to ignore:
- Don’t bother exporting “failed” or “incomplete” leads unless you want to try another enrichment tool on them.
- Scrab’s CRM integrations are decent, but not foolproof. Always check for duplicates after syncing.
Step 7: Keep It Running Automatically
One-off enrichment is fine, but real automation means new leads get enriched as they come in.
Options:
- Zapier/Make Integration:
Set up a workflow so that every time a new lead gets added (from a form, marketing tool, or wherever), Scrab grabs it, enriches it, and pushes it to your CRM. - Scheduled Enrichment:
Some plans let you set daily or weekly enrichment runs on a lead list. Handy if you import leads in batches.
Heads up:
Automated flows are only as good as your input. If you’re pulling in junk leads, you’ll get junk out. Set up filters to keep your pipeline clean.
What Works, What Doesn’t, and What to Ignore
What works: - Scrab is solid for basic enrichment: LinkedIn, company info, and titles are usually accurate. - Automation (via Zapier, etc.) saves hours every week once set up. - Bulk processing is fast enough for most small-to-medium teams.
What doesn’t: - Don’t expect 100% coverage. Some leads just can’t be enriched. - Phone numbers and personal emails are spotty—don’t base your whole outreach strategy on getting these. - The UI isn’t fancy, and support can be slow if you run into weird issues.
What to ignore: - Don’t get distracted by every data point Scrab can offer. Focus on what your sales team actually uses. - Skip the “AI scoring” features unless you’re sure they’re helping. Most of the time, they’re just fluff.
Pro Tips for Getting the Most Out of Scrab
- Start with a small batch. Don’t upload your entire database until you trust the results.
- Use tags or custom fields to track which leads were enriched by Scrab, in case you want to try another tool later.
- Regularly clean your list before importing—removing obvious bad data saves credits and headaches.
- Audit enrichment results every few weeks. Tools change, data sources get better (or worse), and you don’t want to be flying blind.
Keep It Simple—and Iterate
Automating lead enrichment with Scrab isn’t rocket science, but it does take some setup and a healthy dose of skepticism. Start small, focus on the data that actually moves your deals forward, and don’t expect perfection. The less time you spend wrangling spreadsheets, the more you can spend actually talking to customers (or, you know, taking a break once in a while).
Keep things simple. Adjust your process as you go. And remember: automation should make your life easier, not more complicated. If it’s getting in the way, it’s time to rethink the workflow.