How to Automate Follow Up Sequences in Hippovideo for Higher Response Rates

If you’re sending out videos for sales, support, or outreach and getting crickets in response, you’re not alone. Most people don’t reply to the first message—and following up manually is a pain. This guide is for anyone who wants to actually get replies by setting up automated follow-up sequences in Hippovideo, without spending all day fiddling with software or chasing ghosts.

Let’s get real about what works, how to set it up, and what to skip.

Why Automate Follow-Ups in Hippovideo?

Here’s the short version: people are busy, and your first message is almost never enough. Automated follow-ups give you a second (or third) shot—without you having to remember who needs a nudge.

Benefits: - Save time: No manual reminders, no spreadsheets. - Better response rates: Most replies come after a follow-up. - Consistency: Everyone gets the right message at the right time.

But... - Automation won’t save a bad message or a confusing video. - If your emails look spammy, you’ll just annoy people faster. - Too many follow-ups = unsubscribes and spam complaints.

Set it up right, and you’ll get more replies. Set it up wrong, and you’ll just speed up rejection.

Step 1: Get Your List and Message Straight

Before you touch a single automation feature, sort out your basics.

Who Are You Messaging?

  • Clean your contact list. Remove dead leads and duplicates.
  • Make sure you have real names and real emails (not “info@” or random addresses).

What Are You Sending?

  • Keep your videos short (60 seconds or less is best for cold outreach).
  • Make the message about them, not you.
  • Don’t try to be clever—just be clear about why you’re reaching out.

Pro Tip: Test your first message on a few leads manually before automating. If no one replies to your “best” pitch, automation won’t fix it.

Step 2: Map Out Your Follow-Up Sequence

Automation is only as smart as the sequence you build. Here’s a basic structure that works for most sales or outreach:

  1. Initial Email: Personalized video intro.
  2. First Follow-Up (2-3 days later): “Just checking in” with a quick text or video.
  3. Second Follow-Up (5-7 days later): Add value—share a useful tip or resource.
  4. Final Nudge (optional, a week later): “Should I close your file?” or a polite goodbye.

What to skip:
Don’t send more than 3-4 emails unless you want to be marked as a spammer. Don’t just copy-paste the same message—switch up your approach.

Step 3: Set Up Your Hippovideo Automation

Now for the hands-on part. Hippovideo’s automation isn’t as flashy as some big-name CRMs, but it’s straightforward. Here’s how to get it working:

3.1 Create Your Video Emails

  • Record your video(s) inside Hippovideo, or upload them.
  • Use the built-in personalization options: insert the recipient’s name, company, or other details where possible.
  • Keep your thumbnails friendly—smiling face, not a blank screen.

3.2 Build Your Email Sequence

  • Go to the “Campaigns” or “Sequences” section in Hippovideo.
  • Set up your initial email: choose your video, write a subject line, and add a short, clear message.
  • Add follow-up steps. For each step:
  • Pick the delay (e.g., 3 days after last email).
  • Choose if it’s a video or just a text nudge.
  • Edit the content—don’t just repeat yourself.

Pro Tip: Use merge tags for first names and companies, but don’t overdo it. If it looks like a mail-merge, it reads like spam.

3.3 Choose Your Triggers

  • Hippovideo can send follow-ups based on actions like “no reply” or “no video view.”
  • For higher response rates, trigger the next email only if the recipient hasn’t replied or watched your video.
  • If someone does reply, the sequence should stop automatically (double-check this—some tools need manual tweaks).

3.4 Connect Your Email Account

  • Link your actual work email (Gmail, Outlook, etc.), not a generic address.
  • This helps with deliverability—messages look like they’re from a real person, not a robot.
  • Send a few test emails to yourself or a teammate. Check for broken links, weird formatting, or anything that screams “automation.”

Step 4: Hit Send—Then Watch and Tweak

You’re set up. But don’t just let it run and walk away.

Monitor Results

  • Track open rates, video views, and (most importantly) replies.
  • If your first email isn’t getting opened, your subject line probably stinks.
  • If people open but don’t reply, your message or video might need work.

Adjust Your Sequence

  • Don’t be afraid to swap out videos, shorten your emails, or change the timing.
  • If you’re getting unsubscribes, dial it back—fewer steps, less frequent pings.
  • If you get real replies (even negative ones), read them for clues on what’s working.

Pro Tip: One good follow-up beats three bad ones. Quality > quantity.

Step 5: What to Watch Out For (And What to Ignore)

Deliverability Pitfalls: - If your emails hit spam, it’s usually because of weird links, bad sender reputation, or too many emails at once. - Hippovideo’s built-in sending is decent, but not bulletproof. Warm up your sending domain if you’re new.

Personalization Traps: - Over-automating kills the “human” feel. Use their name, reference their company, but don’t fake deep familiarity. - Don’t pretend the video is just for them if it’s obviously generic—people can tell.

Don’t Bother With: - Fancy GIF thumbnails: sometimes they don’t load, and they’re not magic. - Over-complicated sequences: more steps don’t mean more replies. - Tracking “time watched” obsessively: it’s a vanity metric unless you’re selling something complex.

Quick FAQ

  • Q: What if I want to use my CRM or other tools with Hippovideo?
    A: Hippovideo integrates with several CRMs and tools, but setup can be fiddly. Start simple, then add integrations if you really need them.

  • Q: Can I automate SMS or LinkedIn follow-ups too?
    A: Hippovideo is mostly for email. For multi-channel, you’ll need outside tools (and more patience).

  • Q: How often should I follow up?
    A: Every 3-7 days is plenty. If you’re following up daily, you’ll get blocked.

Wrap-Up: Keep It Simple, Iterate Fast

Don’t get stuck perfecting your sequence before you start. Set up a basic 2-3 step follow-up in Hippovideo, watch what happens, and tweak from there. The best results come from small, honest improvements—not fancy automation or growth hacks.

Start simple, stay human, and keep at it. That’s how you actually get replies.