If you’ve ever felt like your leads are slipping through the cracks—or that your “nurture” emails sound like a robot wrote them—you’re not alone. This guide is for anyone using Bombbomb to follow up with prospects, clients, or anyone else you don’t want to lose touch with. I’ll walk you through how to set up automated follow-up sequences that actually work, with honest advice about what’s worth your time (and what isn’t).
Why Automate Your Follow-Ups?
Here’s the deal: most leads don’t buy or respond after your first email. That’s not because they aren’t interested—it’s because they’re busy, distracted, or just not ready yet. But if you keep showing up in their inbox in a helpful way, you’ll be top of mind when they are ready. The trick is to automate this in a way that feels human, not spammy.
Automating your follow-up frees up your brain for more important stuff, and it makes sure nobody falls through the cracks. Plus, with Bombbomb, you can mix in video messages, which stand out way more than boring text.
Let’s get into the nuts and bolts.
Step 1: Get Your List Organized
Before you start automating anything, get clear on who you’re following up with and why. This is the step most folks rush through—and then regret later when their sequences flop.
What to do:
- Export your lead list from your CRM or spreadsheet.
- Clean it up: Remove dead leads, duplicates, or anyone you know won’t respond.
- Segment by type if possible (e.g., new leads, people who downloaded a guide, past clients, etc.).
Pro Tip: Bombbomb lets you import CSV files for contacts. Don’t try to automate to your entire database. Start with a small, targeted group you actually want to build relationships with.
Step 2: Map Out Your Follow-Up Sequence
Don’t just wing it. Before you build anything in Bombbomb, sketch out what you want to say and when.
A simple sequence might look like:
- Day 1: Friendly intro video (“Hey, saw you downloaded our guide…”)
- Day 3: Helpful tip or answer to a common question.
- Day 7: Quick check-in—“Anything I can help with?”
- Day 14: Social proof or testimonial.
- Day 21: Last follow-up—“If now’s not the right time, I’ll stop bugging you.”
What matters:
- Keep each message short and personal.
- Don’t pitch hard in every message. Mix in value.
- Plan for 3–5 emails, max. More than that and you risk annoying people.
What doesn’t matter:
- Fancy designs or lots of links.
- Overthinking the perfect timing. Consistency matters more.
Step 3: Create Your Video Emails
Here’s where Bombbomb shines: video. Real talk—most “automated” emails get ignored. But a 30-second video of you talking? That feels personal.
How to do it:
- Use Bombbomb’s built-in recorder. Don’t worry about fancy lighting or editing—just be yourself.
- Look at the camera. Smile. Keep it under 60 seconds.
- Say their name if you can (or at least mention something relevant to their situation).
- Save each video to your Bombbomb library.
Batch your videos: Record all your sequence videos in one go. You can reuse them for similar leads.
What to skip: Don’t record a new video for every single contact—unless you’re prospecting for very high-value deals. For most people, one solid video per sequence step is enough.
Step 4: Build Your Automation in Bombbomb
Now, let’s put it all together. Bombbomb calls their automation tool “Automations”—it’s basically a way to trigger a series of emails (with videos, of course) based on rules you set.
Setting up your sequence:
- Go to Automations in Bombbomb’s main menu.
- Create a new Automation. Name it something obvious—like “New Lead Nurture.”
- Set your trigger: This could be when someone is added to a list, fills out a form, or gets tagged in Bombbomb.
- Add your sequence steps:
- Choose “Send Email.”
- Pick your video email from your Bombbomb library (or create a new one).
- Set the delay for each step (e.g., 3 days after previous email).
- Repeat for each follow-up you mapped out in Step 2.
- Set your “exit” condition: Stop the sequence if someone replies or clicks a link (this is optional but avoids over-following up).
Watch out for:
- Time zones: Bombbomb sends based on your time zone, not the recipient’s.
- Weekends: Consider only sending on weekdays if your audience expects it.
- Testing: Always test the sequence with your own email before going live.
Step 5: Personalize—But Don’t Overthink It
People can spot a mass email from a mile away. The beauty of Bombbomb’s video is it feels personal, even if it’s not 1:1. But don’t stress about using every merge tag or making everything super-custom.
Easy wins:
- Use their first name in the subject line or greeting.
- Reference how they got on your list (“Saw you attended our webinar…”).
- Keep your tone conversational.
Skip this:
- Overusing automation “tricks” like fake forwards or fake replies. They’re transparent and erode trust.
- Trying to make every single message hyper-personalized. It’s not scalable or necessary.
Step 6: Watch Your Metrics—But Don’t Obsess
Bombbomb gives you open rates, click rates, and reply tracking. These numbers are helpful, but they don’t tell the whole story.
What to pay attention to:
- Replies: Are people writing back? That’s the real sign your message landed.
- Video plays: If folks are watching your videos, that’s a win—even if they don’t reply right away.
- Unsubscribes: If you see a lot, dial back your frequency or rework your message.
What to ignore:
- Chasing “perfect” open rates. Most people skim, and lots of opens don’t mean much if nobody replies.
- Stressing over minor drops in metrics from week to week.
Step 7: Tweak, Improve, and Keep it Human
No automation is perfect out of the gate. Run your sequence for a couple weeks, then make small changes.
Try this:
- Swap out a video if it’s not getting responses.
- Shorten your emails if people drop off after the first or second one.
- Ask for feedback from a few leads (“Was this helpful?”). You’ll get real answers.
Avoid:
- Making big changes based on one or two data points.
- Adding more and more steps to “fix” a weak sequence. Sometimes less is more.
What Works, What Doesn’t, and What to Ignore
Works:
- Short, genuine video messages.
- Clear, simple sequences (3–5 steps).
- Following up when someone actually engages.
Doesn’t work:
- Long, boring text emails.
- “Spray and pray” to your whole contact list.
- Overly slick or salesy automation tricks.
Ignore:
- FOMO about fancy features you don’t need.
- Advice that says you need 10+ follow-ups. If someone doesn’t respond after 4–5 tries, move on.
Keep It Simple, Iterate, and Don’t Overthink It
Automating your follow-ups with Bombbomb isn’t rocket science, but it is easy to overcomplicate. Start with a short sequence, record a few videos, and get it live. Watch what works, tweak as you go, and keep things human. The point isn’t to be perfect—it’s to show up, consistently, in a way people remember.
Now go set it up and get out of your own way. The leads aren’t going to nurture themselves.