If you sell online and want customers to feel like more than a transaction, sending a thank you video goes a long way. Problem is, doing it manually for every order is a slog. Good news: with Bonjoro, you can automate sending personalized thank you videos after every purchase—without living in your inbox. This guide walks you through setting it up, what actually works, and a few honest warnings about what’s not worth your time.
Who This Is For
- Ecommerce store owners who want to build loyalty and stand out.
- Course creators, coaches, or consultants selling digital products and memberships.
- Anyone tired of generic “thank you for your purchase” emails.
If you’re looking for a plug-and-play magic trick, this isn’t it. But if you’re ready to put in a little effort upfront for a big loyalty boost, keep reading.
Step 1: Decide If Bonjoro Automation Makes Sense for You
Before you start, be honest: will you actually use video thank yous? Here are some quick checks:
- Do you get more than 10 orders a week? Automation is a lifesaver above this volume.
- Are personalized touches a real part of your brand? Videos feel fake if you don’t care.
- Can you record videos consistently? If you’ll ignore notifications, skip this setup.
If you’re nodding “yes,” move on. If not, a well-written email may be just fine.
Step 2: Set Up Your Bonjoro Account
First things first: create an account on Bonjoro. They offer a free trial, but real automation features are behind a paid plan. Expect to pay monthly. If you’re just dabbling, try the free version, but you’ll hit limits fast.
Quick Setup
- Sign up and verify your email.
- Fill out your profile — use a clear photo and your real name. People ignore videos from random logos.
- Connect your brand colors and logo if you care about branding. Not essential, but looks more pro.
Pro tip: Skip adding a “team” for now unless you really have multiple people recording videos.
Step 3: Connect Bonjoro to Your Store or Payment Platform
This is where most people get stuck. Bonjoro doesn’t natively connect to every platform, so you’ll likely use Zapier or a similar tool (think Make or native integrations, if you’re lucky).
Common Scenarios
- Shopify: Bonjoro has a direct integration. Easy.
- WooCommerce, Stripe, Gumroad, Podia, Teachable, etc.: Use Zapier or Make.
Option 1: Direct Integration (Shopify)
- In Bonjoro, go to Integrations.
- Find Shopify and click Connect.
- Follow the prompts to log in and authorize.
- Choose the trigger event: usually, “New Order.”
Option 2: Zapier (Everything Else)
- Create a Zapier account if you don’t have one.
- Set up a new Zap:
- Trigger: Your platform (e.g., “New Sale in Gumroad”).
- Action: “Create Bonjoro Task.”
- Connect your accounts and test.
Don’t overthink this: The goal is simple—send the customer’s name and email to Bonjoro every time someone buys.
What to ignore: Fancy filters, multi-step Zaps, “enriching” customer data. Keep it basic at first. Complexity breaks things more often than it helps.
Step 4: Create Your Thank You Video Template
A “template” in Bonjoro is not a canned video, but the message and landing page around your video. Here’s how to make it work:
- In Bonjoro, go to Templates.
- Create a new template. Give it a name you’ll remember (e.g., “Store Purchase Thank You”).
- Subject line: Make it obvious (“A quick thank you from [Your Name]”).
- Message: Personalize with merge tags for customer first name. Example:
Hi {{First Name}}, just wanted to say thanks for your order! I recorded a quick video for you.
- Landing page: Add any call-to-action (follow on Instagram, reply, etc.), but don’t overload. One ask is plenty.
Pro tip: Don’t promise a “personalized” video if you’re going to batch-record with generic messages. People notice.
Step 5: Test Your Workflow (Don’t Skip This!)
Run an actual test order through your store (use a real email you can check). Go through the steps:
- Did the order trigger a Bonjoro task?
- Did you get notified (email, app, etc.)?
- Does customer info (name, order, product) show up in Bonjoro?
- Can you record the video easily from phone or desktop?
If anything’s off—wrong info, missing emails, broken notification—fix it now. Don’t assume it’ll “just work” in production.
Step 6: Record and Send Your First Thank You Video
When your Bonjoro task appears, here’s what to do:
- Open the Bonjoro app or website.
- Tap or click the customer’s name.
- Hit record. Look into the camera. Smile, but don’t fake it.
- Keep it short—30 to 60 seconds is plenty.
- Mention the customer by name (double-check you’re pronouncing it right).
- Hit send.
What works:
- Saying the actual product name (“Hope you love your new [product]!”).
- Inviting a reply or a question.
- Being yourself—awkward is better than robotic.
What doesn’t:
- Reading a script in a monotone.
- Apologizing for how you look or “uh sorry this is my first video.”
- Being salesy. Don’t upsell here.
Step 7: Set Up Notifications and Routine
If you don’t see new tasks, you’ll forget to send videos. Here’s what actually helps:
- Enable mobile notifications for Bonjoro tasks.
- Block time daily (or a few times a week) to record and send videos. Batch them, but don’t let them pile up.
- Check your sending limits: Some plans cap videos per month.
Pro tip: If you get more orders than you can handle, pick just new customers or high-value orders. No one expects a personalized video for a $10 add-on.
Step 8: Track Results (But Don’t Obsess)
Bonjoro tracks opens, views, and replies. It’s interesting, but don’t expect miracles:
- Open rates are usually high—videos stand out.
- Replies are rare, but meaningful.
- Repeat purchases may go up, but not overnight.
If you’re getting crickets, tweak your subject line or message. But above all, don’t turn this into another analytics rabbit hole.
What to Watch Out For
- Integration hiccups: Automations break. Check every so often that new orders still trigger tasks.
- Video burnout: If you dread recording, take a break or scale back.
- Trying to automate the video itself: Don’t. AI videos are still uncanny valley and customers know.
A Few Things Not to Bother With (Yet)
- Custom video backgrounds: Distracting, rarely adds value.
- Multiple call-to-actions: One is plenty.
- Super-detailed customer data: “Hey Sarah, I see you bought the blue XL hoodie on Thursday at 3:21 PM…” Just no.
Keep It Simple and Iterate
Automating thank you videos with Bonjoro isn’t magic, but it’s a genuine way to build customer loyalty—if you actually use it. Start simple, get your workflow down, and don’t stress about the perfect script or setup. A little realness beats a lot of polish. If it works for you, great. If not, don’t be afraid to try something else. The goal: make customers feel seen, not spammed. That’s it.