If you’re tired of manually posting every blog or update to LinkedIn, you’re not alone. The more content you create, the more hours you burn copying, pasting, and double-checking posts. This guide is for marketers, founders, and content folks who need a real, working system to get their stuff on LinkedIn—without turning into a full-time social media scheduler.
We’re going to walk through how to use Letterdrop to automate content distribution to LinkedIn. No vague promises, no “one-click magic”—just a step-by-step on what actually works, where it gets tricky, and what to skip.
Why bother automating LinkedIn distribution?
Let’s be honest: LinkedIn is noisy, but it’s still one of the best places to reach professionals. If you’re publishing content and not showing up there, you’re missing out. But doing it manually? That’s a grind, and it’s easy to forget or mess up.
Automation buys you back time and consistency. But it only helps if it’s set up right, and you don’t want to spend more time fixing automation than just posting yourself.
What you’ll need before you start
- A Letterdrop account (paid plans only; automation isn’t on the free tier)
- LinkedIn login (company page admin rights, or your own profile)
- Content you want to distribute (drafts or published)
- About 30 minutes for the initial setup
Pro tip: Have your login credentials handy. You’ll be connecting accounts between platforms, and those “forgot password?” moments can kill your momentum.
Step 1: Connect Letterdrop to LinkedIn
First, you need to let Letterdrop talk to LinkedIn. This is where most automations fall apart—if the connection breaks, nothing gets posted.
- Log into Letterdrop.
- Navigate to Integrations (usually in the left sidebar).
- Find the LinkedIn integration—Letterdrop lets you connect to either a company page or personal profile.
- Click Connect. You’ll get redirected to LinkedIn. Approve the permissions Letterdrop requests (it needs to post on your behalf).
- Pick whether you want to post as yourself or as your company page.
Heads up: You’ll have to be an admin of the LinkedIn company page to post there. If you’re not, ask whoever owns the page to give you access.
Step 2: Set up your content workflow in Letterdrop
Now, decide what you want to automate. Letterdrop is pretty flexible: you can post blogs, newsletters, or even quick updates.
- Go to your content dashboard inside Letterdrop.
- Pick a published post (or create a new one).
- Click through to the post’s settings or distribution options.
- Look for Distribution Channels or Automations—it’s not always front and center, so if you don’t see it, check the help docs or reach out to support.
What works: Letterdrop does a good job of letting you customize what gets posted to LinkedIn, so you’re not just blasting out generic headlines.
What to ignore: Don’t bother with “auto-generate social copy” unless you’re really pressed for time. The AI-generated snippets are usually bland, and you’ll get better engagement if you tweak them yourself.
Step 3: Customize your LinkedIn post
The automated part is great, but don’t let it make you sound like a robot. Take a minute to edit what will actually show up on LinkedIn.
- Letterdrop will pull in your title, excerpt, maybe an image.
- Edit the LinkedIn post copy—add a hook, mention people, or ask a question. The extra 30 seconds here is worth it.
- Double-check the link preview—sometimes LinkedIn pulls odd images or descriptions. You can usually swap these out in Letterdrop.
Pro tip: LinkedIn posts with a short, punchy intro and one clear link outperform those that just dump a headline and URL.
Step 4: Schedule or automate distribution
Here’s where you set it and (almost) forget it.
- In Letterdrop, choose whether you want to publish immediately or schedule for later.
- Scheduling is smart—posting in the middle of the night usually means fewer eyeballs.
- Pick your time zone and the best day/time for your audience (aim for weekday mornings if you’re unsure).
- Save or confirm the automation.
What works: Letterdrop’s scheduler is reliable. Once it’s set, your post should go up on LinkedIn as planned.
What to ignore: Don’t obsess over “best time to post” advice. Your audience isn’t that predictable. Just avoid obvious downtime (late nights, weekends for B2B).
Step 5: Test your setup
Don’t trust automation until you see it work. Here’s how to check:
- Schedule a test post (can be a throwaway draft or something low-stakes).
- Wait for the scheduled time, then check your LinkedIn feed.
- Confirm:
- The post actually appeared
- The formatting looks right
- The link works and the preview looks good
- If something’s off, go back and tweak in Letterdrop, then try again.
Pro tip: If your post never shows up, double-check the LinkedIn integration. Sometimes permissions expire or get revoked. Reconnect if needed.
Step 6: Monitor and tweak
Once it’s running, keep an eye on things for the first week or two. Automation is great—until a LinkedIn API update breaks your connection (it happens).
- Check that posts are going live as scheduled.
- Watch for weird formatting or missing images.
- Adjust your post copy or schedule based on what gets engagement.
Honest take: No automation is truly “set and forget.” Plan on checking in every month, just to make sure nothing’s gone haywire.
Bonus: Multi-channel distribution (should you bother?)
Letterdrop lets you post to other channels (like Twitter/X, Facebook, etc.) at the same time. It sounds tempting, but here’s the deal:
- What works: If your audience genuinely hangs out in multiple places, go for it.
- What doesn’t: Blasting the exact same copy everywhere rarely works. Each platform has its own vibe. LinkedIn posts can look awkward on Twitter, and vice versa.
- Pro tip: Customize your message for each channel, even if it takes a few extra clicks.
Things that trip people up (and how to avoid them)
- Losing LinkedIn connection: Happens when you change your LinkedIn password, or LinkedIn revokes third-party access. Just reconnect in Letterdrop.
- Wrong account posting: Double-check which LinkedIn account or page you’re posting to—especially if you manage multiple brands.
- Formatting fails: LinkedIn sometimes mangles formatting, especially with images or links. Always preview your post in Letterdrop before scheduling.
Keep it simple, keep refining
Automating your LinkedIn distribution with Letterdrop isn’t magic, but it does save you real time and headaches if you set it up right. Don’t overcomplicate it: get the basics working, make sure your posts sound human, and check in every so often to catch anything weird.
Start small, see what sticks, and tweak as you go. The goal isn’t perfect automation—it’s getting your content in front of more people, with less hassle.