If you’re trying to build a presence on LinkedIn but don’t have time to scour the web for good stuff to share, you’re not alone. Most of us would rather not spend hours every week finding and posting content, but we know we need to show up regularly if we want to stay relevant. Good news: there’s a way to automate most of this headache. This guide is for anyone who wants to use LinkedIn to connect, but doesn’t want to become a full-time social media manager.
Below, I’ll walk you through how to use Taplio to automate content curation for LinkedIn, what works well, what’s just hype, and where you’ll still need to put in a little human effort.
Why automate content curation on LinkedIn?
Let’s be honest: LinkedIn rewards people who post often. But curating content—finding great articles, crafting posts, and scheduling them—takes time. If you’re running a business, leading a team, or just trying to get your work done, you probably don’t have hours to burn on social media.
Automating content curation helps by: - Keeping your profile active, so you stay visible. - Freeing up your time for more important work. - Making it less likely you’ll post just to “check the box.”
But here’s the catch: automation is a tool, not a magic solution. Thoughtless automation can make you sound like a robot, or worse, spammy. The trick is to set up smart systems, then add just enough of your own touch to keep things real.
Step 1: Get started with Taplio
First things first: Taplio is a SaaS tool built specifically for LinkedIn creators and professionals. It promises to help you find, schedule, and even write LinkedIn posts—without a lot of manual effort.
What you need to know before you start: - Taplio isn’t free, but there’s a trial if you want to poke around. - You’ll need to connect your LinkedIn account. (This is standard for any LinkedIn tool, but always double-check what permissions you’re granting.) - It’s web-based, so you don’t have to install anything.
Sign up and connect: 1. Go to Taplio’s site and create an account. 2. Follow the prompts to connect your LinkedIn profile. 3. Set your time zone—this matters for scheduling posts.
Pro tip: If you’re using LinkedIn for work, make sure you’re allowed to use third-party tools under your company’s social media policy. Some employers get twitchy about automated tools.
Step 2: Set up your content sources
Taplio’s secret sauce is its content discovery engine. It pulls in trending posts, articles, and ideas that are doing well on LinkedIn, and lets you filter them by topic, industry, or even the level of engagement.
How to set it up: 1. Look for the “Content Inspiration” or “Content Discovery” section in the dashboard. 2. Enter keywords, hashtags, or topics you care about. For example: “B2B sales,” “remote work,” or “leadership.” 3. Adjust filters for language, post type (article, image, video), and popularity if you want.
What works: - Taplio does a solid job of surfacing posts that are already getting traction. You can quickly see what’s resonating in your space. - You can favorite or save posts you like, which makes batching content curation easy.
What to ignore: - Don’t just grab whatever’s trending. If you share content that isn’t relevant to your audience, it’s obvious—and people will tune you out. - Avoid resharing viral fluff unless you have a unique take. Your goal isn’t just to fill your feed.
Pro tip: Use Taplio’s “influencer” filters to see what well-known folks in your niche are posting. It’s a shortcut to finding stuff worth sharing (or riffing on).
Step 3: Curate, customize, and queue up posts
Automation doesn’t mean you should turn your feed into a content mill. The best results come from mixing automation with a bit of your own voice.
Here’s how to curate and schedule content in Taplio: 1. When you find a post or article you want to share, click “Add to Queue” or “Schedule.” 2. Taplio will generate a suggested caption for you—often with a summary or pull quote. 3. Edit the caption to add your own comment, question, or insight. Even a sentence or two goes a long way. 4. Choose a time and date, or let Taplio pick the “best time” based on your audience activity.
What works: - Editing Taplio’s AI suggestions. The built-in copy is usually generic; a little personalization makes a difference. - Scheduling posts in batches. Spend 30 minutes once a week, and you’re set. - Mixing curated posts with your own original thoughts or company updates.
What to ignore: - Don’t just hit “post” on everything Taplio suggests. It’s tempting, but it makes you look like a bot. - Skip the temptation to schedule a dozen posts a day. More isn’t better—consistency matters more than volume.
Pro tip: If you’re short on time, try the “one comment rule.” Add at least one original comment or question to every curated post. It’s quick, but it signals you care.
Step 4: Use Taplio’s automation features wisely
Taplio piles on extra automation—auto-reposting, AI-written posts, DMs, and more. Some of this is genuinely helpful; some is just noise.
What’s worth using: - Queue auto-fill: If you’re going on vacation or just super busy, Taplio can auto-fill your queue with curated content. Just review it before it goes live. - Post recycling: If you’ve got evergreen posts that did well, Taplio can reshare them after a set period. This is fine for “evergreen” insights, but don’t overdo it. - AI post generator: It can help you brainstorm ideas, but don’t rely on it for every post. AI still struggles with nuance and context.
What to skip: - Automated DMs or comments: These features can cross the line into spam territory fast. Use them sparingly, or not at all. - Engagement pods: Some automation tools push you to join “like for like” groups. It’s not real engagement, and LinkedIn’s algorithm can spot it.
Pro tip: Automation should make you more efficient, not less human. The more you sound like yourself, the better your results.
Step 5: Monitor, adjust, and keep it real
No tool is “set and forget.” The LinkedIn algorithm shifts, your audience’s interests change, and what worked last month might not work now. The key is to check in regularly and tweak your approach.
How to monitor: - Use Taplio’s analytics to see which posts are getting likes, comments, and shares. - Look for patterns: What topics or formats do best? What falls flat? - Every few weeks, refresh your content sources and keywords.
What matters: - Engagement over vanity metrics. Comments and real conversations matter more than raw views. - Quality over quantity. It’s better to post less often if it means sharing better stuff.
What to ignore: - Don’t obsess over every dip in reach. LinkedIn’s feed is fickle—focus on long-term trends. - Ignore the pressure to automate everything. Some things (like replying to comments) are still best done by hand.
Wrapping up: Keep it simple, iterate, and don’t overthink it
Automation isn’t about replacing yourself—it’s about making sure you show up, even when you’re busy. Taplio can save you hours, but it can’t (yet) make you sound like you. Start with a few curated posts a week, edit the captions to sound like you, and keep an eye on what works.
You’ll get a lot further by keeping things simple and consistent, rather than chasing every new “growth hack.” Try a system, tweak it, and remember: nobody’s expecting perfection. The goal is to stay visible and share useful stuff—without making LinkedIn your full-time job.