If you’re in B2B sales or growth, you already know cold email isn’t magic—it’s grunt work. Doing it well means finding real leads, sending smart emails, and following up without losing your mind. If you’re tired of spreadsheets and copy-pasting, automating your outreach can save hours and your sanity. This guide shows you, step by step, how to use Wiza to automate cold email campaigns that people actually respond to. No fluff, no grand promises—just what works, what doesn’t, and what to skip.
Who Should Use Wiza for Cold Email?
Wiza is built for people who want to find B2B contacts (think: LinkedIn scraping), get verified emails, and tee up outreach campaigns. If you’re:
- A B2B founder, SDR, or growth hacker
- Sick of manual prospecting
- Looking for a simple, direct workflow
…then Wiza can help. If you’re running massive, “spray and pray” campaigns, or you want to build a 100-step marketing sequence, Wiza isn’t the tool for you. It’s designed for speed and accuracy, not bloated automation.
Step 1: Build a Targeted Lead List
Start with LinkedIn (not a random list)
Don’t buy leads or scrape random directories—you’ll just get ignored or marked as spam. Wiza is strongest when you start with a precise LinkedIn search:
- Go to LinkedIn Sales Navigator (you’ll need a subscription, sorry)
- Build a search using real filters: industry, role, company size, location
- The tighter your search, the higher your response rate
Pro Tip
Quality > Quantity. A list of 100 perfect-fit prospects beats 1,000 random ones every time.
Export Leads via Wiza
- Install the Wiza Chrome extension
- Click “Export with Wiza” on your LinkedIn search results
- Choose how many profiles to scrape (up to 2,500 at a time)
- Wiza fetches verified emails and contact details
What works: Wiza has solid email verification. You’ll get fewer bounces than with most scrapers.
What to ignore: Don’t waste time exporting leads without emails—Wiza will tell you which contacts are missing info.
Step 2: Clean and Segment Your List
Even if Wiza says an email is “verified,” it’s worth double-checking. Bad data will kill your campaign before it starts.
- Download your Wiza lead list as a CSV
- Remove obvious junk: generic emails (info@, sales@), missing first names, weird formatting
- Segment by persona (e.g., “VP Marketing, SaaS companies, US”)—personalization is your friend
Quick sanity check
- Are there duplicates? Nuke them.
- Are you emailing competitors? Maybe rethink that.
Step 3: Write (and Personalize) Your Cold Email Sequence
Automation is worthless if your emails sound automated. People can spot mail-merge garbage a mile away.
The Basics
- Keep it short (3-5 sentences)
- Be specific about why you’re reaching out
- Use custom fields: first name, company, maybe something from their LinkedIn profile
- Don’t pretend to be their best friend—get to the point
Real-world example
Subject: Quick question, {{first_name}}
Hi {{first_name}},
Saw you’re leading growth at {{company}}, and thought this might be relevant.
We help SaaS teams automate demos—usually saves 5+ hours/week.
Worth a chat?
- [Your Name]
Build Your Sequence in Wiza
- Go to “Email Campaigns” in Wiza
- Create a new campaign
- Upload your cleaned CSV
- Write your email, adding merge fields for personalization
- Set up 1-2 polite follow-ups, spaced a few days apart
What works: Simple, clear outreach. Don’t overthink it.
What doesn’t: Gimmicky subject lines (“Did you fall into a well?”) or fake personalization (“I see we both like dogs”).
Step 4: Connect Your Email Account and Set Sending Limits
Wiza can send emails directly from your Gmail or Outlook. Before you blast your list, set sensible limits.
- Connect your email account (OAuth setup is quick)
- Set daily sending caps (aim for 30-50/day to avoid spam filters)
- Use your real email—don’t bother with burner accounts unless you like deliverability headaches
Why sending limits matter
If you send 200+ emails a day from a fresh account, you will get flagged. Slow and steady wins here. Warm up new email addresses if you’re starting from scratch.
Step 5: Launch, Monitor, and Tweak
Hit Send (But Don’t Walk Away)
- Start your campaign and monitor the first sends
- Watch for bounces—if you see a spike, pause and check your list
- Track replies (inbox and in Wiza dashboard)
What to Watch
- Reply rates: If you’re below 2%, your targeting or messaging is off
- Bounces: Over 5%? Stop and clean your list again
- Spam complaints: Rare, but if you get them, adjust your copy and frequency
Pro Tip
Don’t be afraid to stop a campaign mid-stream if something’s broken. Better to course-correct early than burn your domain’s reputation.
Step 6: Follow Up—But Don’t Be a Pest
Wiza lets you automate basic follow-ups. Stick to 1-2 polite nudges. After that, if someone hasn’t replied, they’re not interested.
- Space follow-ups 3-5 days apart
- Keep it even shorter than your first email
- Don’t guilt-trip people (“Just circling back on my previous 14 emails…”)
What works: A clear, friendly reminder.
What doesn’t: Aggressive, needy, or deceptive tactics.
Step 7: Review Results and Iterate
Automation doesn’t mean “set it and forget it.” The best cold emailers are always tweaking.
- Check which subject lines and emails get the most replies
- Tweak your targeting if you’re not getting the right people
- Test new copy, but only change one thing at a time
What to Ignore
Don’t obsess over open rates—lots of false positives thanks to security scanners. Replies (and positive ones at that) are your real metric.
What Wiza Does Well (and Where It Falls Short)
Strengths: - Fast, accurate contact scraping from LinkedIn Sales Navigator - Decent email verification - Simple, not bloated with unnecessary features - Clean UI—easy to set up a campaign in under an hour
Weaknesses: - No built-in warm-up tools for new email accounts - Limited advanced automation (branching, multichannel) - Not great for huge teams or complex, multi-touch workflows
If you want a straightforward, no-nonsense way to get B2B leads from LinkedIn into a clean, automated email campaign, Wiza fits the bill.
Keep It Simple, Iterate, and Don’t Overthink It
Cold email automation should make your life easier, not more complicated. Use Wiza to handle the grunt work: scraping leads, verifying emails, sending simple sequences. Spend your time on better targeting and sharper emails, not fiddling with endless settings.
Start small, keep your lists clean, and let results—not hype—guide your next move. The best campaigns are always a work in progress.