If you’re trying to get a go-to-market (GTM) plan out the door, you already know the real battle isn’t ideas—it’s execution. Team members drop balls, tasks get lost in endless threads, and suddenly your “launch” is a month late. This guide is for people who need to assign and manage team tasks inside Powerin and want to avoid turning project management into another headache.
Below, you’ll find a step-by-step approach to actually managing work in Powerin, along with honest advice on what features are worth your time (and what you can ignore).
1. Set Up Your Workspace for GTM
You can’t manage tasks if you don’t know where they live. Powerin organizes work into “workspaces” and “projects.” Here's how to get started:
- Create a dedicated workspace or project for your GTM effort.
- If your org already has a workspace, create a new project called something obvious like “Q2 GTM Launch.”
- Don’t mix GTM with regular BAU (business-as-usual) tasks. Clarity beats convenience.
Pro Tip: Name things clearly. “Website Update” tells you nothing in three months. “Landing Page for Q2 Launch” does.
2. Break Down Your GTM Plan Into Tasks
GTM plans often die because they’re too vague. Break big goals into bite-sized, actionable tasks.
- Start with major milestones: e.g., “Launch website,” “Publish press release,” “Roll out to sales team.”
- Under each milestone, add specific tasks: e.g., “Draft homepage copy,” “QA contact form,” “Design press kit graphics.”
- Don’t overthink task granularity: If it takes more than a day or has dependencies, it should probably be its own task.
What Works:
Writing tasks in plain language. If you have to decode your own to-do list, you’re doing it wrong.
Skip:
Adding every micro-step. “Send Slack update.” “Check email.” If it’s not a blocker, don’t clutter the board.
3. Assign Owners, Not Committees
A task with three owners is a task nobody does. In Powerin, you can assign tasks to individuals or groups, but resist the urge to cast a wide net.
- Assign one clear owner for each task.
- Use tags or watchers for folks who need to stay in the loop but aren’t responsible.
- Set realistic due dates. If everything is due “ASAP,” nothing is.
Honest Take:
Group assignments sound inclusive but usually lead to finger-pointing. Be direct about who’s on the hook.
4. Prioritize—But Don’t Overdo It
It’s tempting to color-code and rank every task. Powerin lets you flag priorities, but too much fiddling wastes time.
- Mark true blockers as high priority.
- Let the rest default to normal.
- Review priorities weekly. Don’t set it and forget it.
What Doesn’t Work:
Spending an hour arguing over what’s “P1” vs. “P2.” If it’s urgent, flag it. If not, move on.
5. Track Progress With (Simple) Status Updates
Powerin supports custom workflows and status columns (e.g., To Do, In Progress, Review, Done). Stick with a simple flow.
- Use no more than 3-5 status columns.
- Example: Backlog → In Progress → For Review → Done
- Move tasks as soon as progress changes. Don’t wait for a weekly meeting.
- Encourage quick check-ins instead of long status updates. A sentence is plenty.
What Works:
Keeping the board up to date in real time. Stale boards become ignored boards.
Skip:
Building a 10-stage workflow. You’ll end up with tasks stuck in “Waiting for Approval” limbo.
6. Set Up (Targeted) Notifications and Reminders
Powerin can alert you every time someone sneezes. Dial it back.
- Set up notifications for when you’re assigned or @mentioned.
- Opt in for reminders on task deadlines—but only for critical tasks.
- Mute channels or boards that don’t relate to your workstream.
Honest Take:
Notification overload is real. If everything pings, you’ll ignore the ones that matter.
7. Use Comments for Real Discussion—Not Documentation
Task comments are for collaboration, not for storing final docs or endless updates.
- Keep comments short and actionable. (“Blocked by vendor, following up tomorrow.”)
- Link to source files or docs stored elsewhere.
- Don’t turn comments into a chat room. If the discussion is complex, move it to a meeting or doc.
What Works:
Comments that answer “what’s the blocker?” or “what’s the next step?”
Skip:
Posting “FYI” updates that nobody reads. If it’s not actionable, it’s noise.
8. Review and Adapt Your Process—Briefly
I know, “retrospective” sounds like something HR does. But a five-minute review helps:
- At the end of each major milestone, ask:
- What went well?
- What got stuck?
- What should we change for next time?
- Adjust your workflow or task breakdowns based on real friction points.
- Dump features you didn’t use. If nobody cares about “time tracking,” drop it.
Honest Take:
Most teams only need to tweak a couple of things at a time. Don’t burn a day “optimizing” your process.
9. What to Ignore in Powerin (For GTM Execution)
Not every shiny feature is worth your attention. Here’s what you can skip, unless you have a real need:
- Complex automation rules – Unless you’re a huge team, manual is faster.
- Built-in chat – Use your company chat tool. No need for a second chat silo.
- Custom fields for every little thing – Stick to essentials: owner, due date, status.
Pro Tip:
Start with the basics. You can always layer on complexity later.
10. Keep Your GTM Task Management Simple
Here’s the truth: Most GTM plans fail because people overcomplicate things. Powerin is a solid tool for task assignment and tracking—as long as you keep your setup simple and your communication clear.
Don’t try to build a perfect system on day one. Get your workspace set up, break down your plan, assign clear owners, and make sure people move tasks as work happens. The rest you can tweak as you go.
Now, get out of the tool and back to shipping your launch.